Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
Nächste SlideShare
The essential-8-top-reports-that-every-marketer-needs
Weiter
Herunterladen, um offline zu lesen und im Vollbildmodus anzuzeigen.

1

Teilen

Herunterladen, um offline zu lesen

Power Your Way to Connect in China - Unlock the Power of Mobile

Herunterladen, um offline zu lesen

Power Your Way to Connect in China
Unlock the Power of Mobile
Cody Chan
Head of Sales, iClick Interactive
17 March, 2016

Ähnliche Bücher

Kostenlos mit einer 30-tägigen Testversion von Scribd

Alle anzeigen

Power Your Way to Connect in China - Unlock the Power of Mobile

  1. 1. Power Your Way to Connect in China Unlock the Power of Mobile Cody Chan Head of Sales, iClick Interactive 17 March, 2016 Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved.
  2. 2. POPULAR DESTINATIONS AMONGST CHINA AUDIENCES Country Population Japan 22,594,667 USA 21,681,497 South Korea 14,013,976 Australia 11,245,020 Taiwan 7,812,148 Hong Kong 7,465,214 UK 3,765,680 Thailand 2,916,829 France 2,818,037 Italy 2,089,261 Singapore 751,092
  3. 3. WHICH DESTIONATIONS COMPETE DIRECTLY WITH HK? 778,816 people also considering travelling to Taiwan 644,231 people also considering travelling to Japan 81,707 people also considering travelling to Singapore 2 1 3 362,070 people also considering travelling to South Korea 4
  4. 4. T RAVELLERS PROFILE Taiwan Highest overlapping rates with Hong Kong Majority of their travellers are Male over 45 South Korea Largest overlap comes from Female 18-24 Competing against HK for shopping, cosmetics, beauty Female 14% Male 86% Age Female 50% Male 50% Age
  5. 5. QQ MusicNews A LL ROUNDED DIGITAL SOLUTION MoSocial, MoFeed, MOTV, OTV across PC and Mobile QQWeChatQ Zone
  6. 6. iClick MoSocial & Travel+
  7. 7. CHINA TRAVEL TARGETING CAPABILITIES Geographics  Country level targeting Demographics  Gender (male, female) Interests  Travel  Finance  Beauty  Retail  Automobile  Education We ride on Tencent’s data and get insights on user behaviors and travel intentions Behavior (travel history, travel status) E.g. frequent travelers, ever been to within 6 months, planning to go, traveling, etc. Interest (travel intenders) E.g. travel in China vs overseas, graduation trip, family trip, etc. In-Trip Traveller TargetingPre-Trip Traveller Targeting 7 travel+
  8. 8. MOSOCIAL TRAVEL+ TARGETING BEHAVIOR 8 Been to… Plan to travel Travelling Frequently travel HISTORY TRAVEL STAGES • Domestic (cities, sites) • International (country, cities, sites) • Time Frame: 15 days, 1 month, 2 months • Domestic: N times+ / year • Int’l: N times+ / year In the past, audience traveled from place of residence and frequency. Audience has already confirmed travel destination, but not yet depart Audience has left place of residence and note yet returned Frequency of travel and travel destinationDefinition: Options: travel+
  9. 9. M OSOCIAL – PREMIUM INVENTORY China’s most popular social network which creates new online lifestyle built around 3 major content categories: self expression, content sharing and peer interaction Source:Tencent Official Announcement (2016) China’s most powerful mobile app, continually shift from communication tool to multi-functional platform China’s leading digital music platform, provides comprehensive music services which include free MP3 download, Ringtone service, music SNS communities Qzone 630M Monthly active users WeChat (Weixin) 600M Monthly active users 10M Subscription accounts QQmusic 40M Daily impression And other apps in Tencent Ad Network, e.g.
  10. 10. Scan & Follow Scan & Follow
  11. 11. 营销-香港旅游
  12. 12. 腾讯社交广告| 中国最大的社交广告平台 整合腾讯各类社交流量,腾讯社交广告提供给客户成熟完善的社交流量广告投放功 能。包括人群定向,广告播放,后续跟踪等功能。
  13. 13. 微信生态
  14. 14. 微信朋友圈广告: 完成品牌曝光+粉丝 获取双重投放目标 微信 5.5亿月活跃用户 8百万以上 公众号 4亿以上应用内付费用户 点击 点赞 评论 分享 关注
  15. 15. 除了曝光,品牌还得到更多
  • EVARINRODPAI

    Nov. 25, 2018

Power Your Way to Connect in China Unlock the Power of Mobile Cody Chan Head of Sales, iClick Interactive 17 March, 2016

Aufrufe

Aufrufe insgesamt

434

Auf Slideshare

0

Aus Einbettungen

0

Anzahl der Einbettungen

5

Befehle

Downloads

5

Geteilt

0

Kommentare

0

Likes

1

×