How to Measure Your Online Marketing Efforts
You can't improve what you don't measure. Are you struggling to measure all your online marketing efforts? Do you know the ROI on the efforts and strategies? As a small business owner we spend time and money in creating various online marketing strategies to create bigger exposure, branding and to generate leads and interests. The biggest challenge in this process is to see what's effective, and what's not working. It's important to spend the time and money efficiently by adjusting the approach, and procedures to leverage marketing strategies to impact sales and bottom line and to be successful. Define - Measure - Analyze - Improve - Control Topics covered (Plan-Do-Check-Act Cycle): Campaign analysis A/B testing Keywords analysis Website & Blog analytics Social Media analytics (Facebook, Twitter, LinkedIn, YouTube, Slideshare) Reputation management Monthly consolidated reports Quarterly strategy and adjustments
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How to Measure Your Online Marketing Efforts
- 1. itvibes.com itvibes.com/facebook How to Measure Marketing by Siva Yenneti © 2011 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission.
- 2. Our Value Proposition We specialize in creating integrated and user friendly Websites with high lead generation and conversion rate to increase sales and bottom line. FUNCTIONAL WEBSITE + MARKETING = SUCCESS 2 10/11/2011
- 3. 10 ways to Market 0. Traditional Marketing 1. Networking 2. Local Marketing 3. Website Organic Optimization 4. Social Media 5. SEO – Link Building 6. Pay Per Click 7. Email Marketing 8. Referral Marketing 3 9. 10/11/2011 Partnerships & Affiliations
- 4. Marketing 101 “You can't attract today’s prospects with yesterday's marketing methods and be in business tomorrow” You can’t improve what you can’t measure. 4 10/11/2011
- 5. Why Measure? 1. Increase Leads 2. Reduce Expenses 3. Streamline Operations 4. Save Time 5. Take it to the Next Level 5 10/11/2011
- 6. Know your Goals 1. Visitors can request more information or an appointment 2. People can get information to visit your physical location 3. People can buy something via the website 4. Visitors find the site through a search engine 5. People view more than one page of the site 6 6. Visitors sign up for your feeds 10/11/2011
- 7. Use Tools 1. Website Analytics 2. Social Media Analytics 3. Email Open, Click Ratios 4. Contacts Manager (CRM) 7 10/11/2011
- 8. Website Analytics 1. Traffic Sources 2. Referring Sites 3. Keywords 4. Visitors 5. Entry & Exit pages 6. Bounce rate 7. Page Views 8 10/11/2011
- 9. Social Media Analytics 1. New Likes 2. Impressions 3. Feedback % 4. Active Users 5. Mentions 6. Unique Visitors 7. Views 8. Subscribers 9 10/11/2011
- 10. Email Marketing Stats 1. Open Ratios 2. Click Rates 3. Bounce Backs 4. Unsubscribe Rate 10 10/11/2011
- 11. CRM Measure 1. List Growth 2. Conversion 3. Follow ups 4. Sales tracking 5. Team performance 11 10/11/2011
- 12. Think before you Act Based on your: 1. Business Model 2. Marketing Goals 3. Growth potential 4. Sales Targets 12 10/11/2011
- 13. One Integrated Strategy 13 10/11/2011
- 14. Give First. Get Later 1. Engage in Conversations 2. Create Relationships 3. Interact with community 4. Numbers don’t matter 5. Conversion is key 14 10/11/2011
- 15. Connect with us facebook.com/itvibes itvibes.com siva@itvibes.com (281) 636 4616 15 10/11/2011