How to Use Twitter to Make an Impact for Your Business

6. Allow people to share in the story
you’re creating.
It doesn’t happen overnight.
(nothing worthwhile ever does).

7. • Gain new business and make money on
social media.
• Set up your Twitter strategy.
• Track your results to optimize your strategy.
Twitter is not just
small talk
It’s for Meaningful
Conversations

8. What’s really the point?
• Marketing
• Sales
• Customer service
• Customer experience

9. But…
• Do not use twitter at as an overt marketing//sales
tool
• This traditional approach doesn’t fit the platform.
• Screaming “Follow me!” doesn’t always make
people want to follow you.

10. Build Trust First

11. Social Business Strategy Required
A plan of action that helps evolve and transform
the thinking of an organization bridging internal
and external social initiatives resulting in:
– Collaborative connections
– A more social organization
– Shared value for customers, employees, and
partners
Source: NewsCred

12. • A platform for your personal brand.
• Carries your voice to millions of people who need
(and want!) to hear what you have to say
• A place to engage & connect with brilliant people.

13. How to simplify your social media
approach
Ask yourself the 3 C’s…

14. • Where do my customers hang out?
• Where am I most comfortable?
• What creates clarity for you, your brand, and
your business?

15. • Twitter: 218 million monthly users
• Facebook: 1.1 billion
• Google+: 500 million monthly registered users

17. • Your new twitter name will be prefaced with
an “@” sign.
• Example: I’m @itsjessicann
• Add it to your email signature and business
cards so people know to follow you on Twitter

18. New to twitter? Sign up twitter.com

19. Optimize Your Profile
Step 1: Select
the wheel
Step 2: click
“Settings”

20. • Don’t be an egg!
• Upload two (2) different photos:
– Background image
– Main profile photo
Not your best look

21. Tips on selecting a username
• Avoid same letters back-to-back
• Avoid numbers + CAPS
– mikethemusician vs. MIKE43251
• Choose a name that’s consistent with:
– who you are
– what you do
– who you’re becoming as a business owner

22. Find freedom + flexibility in Twitter.
Download apps = don’t need desktop:
• Twitter Mobile
• Echofon
• Buffer
• Sprout Social

24. # {hashtag}
• Used to GROUP topics so we can easily search
for them
• Tells Twitter to group your tweet with all
others on that topic
• Used often for Twitter chats

25. Real-time search
Better than Google for delivering real time news
(e.g., citizen journalism)

26. Twitter lists
• Helps organize who you follow (or don’t
follow)
• Streamlines your approach
• Drowns out the noise
• Private twitter lists lets you “follow” people
without actually following them

27. twitter.com
Step 2:
Click “Lists”
On the left:
Step 1: click
Me

28. Step 3: Create List. Name Your List.
Write description (optional). Set Privacy.

29. Subscribed to vs. Member of

31. • A re-posting of someone else’s Tweet.
• This feature helps you and others quickly
share that tweet.
• What it looks like:

32. 140 characters in each tweet
• There’s an art to the concise nature of twitter
• Connect with others in a meaningful way.
• Create context with each tweet (why are you
sharing something?)
• Choose each word wisely
• Abbreviate
– Use w/ vs. with
– & vs. and

33. Social Media Management Tools
(most have free trials)
• Sprout Social
• Commun.it
• BundlePost
• Hootsuite
• SocialOomph

34. Sprout Social’s Discovery Tool
Cleanup your twitter account

35. General Twitter Strategy
• Find relevant conversations happening within your industry
• Listen + Read. Then curate the content that’s relevant.
• Subscribe to blogs, follow others on Twitter, or add people to your
Twitter lists.
• Regularly share helpful, informative, entertaining links to articles
that your customers need
• Create unique, original content of your own.
• Gradually drive traffic to your website and blog

36. • Space is at a premium, so use web URL
shorteners (Buffer, bit.ly, etc.)
• Compel people to learn more about not just what
you’re tweeting…but the conversations you’re
having.
• Create messages that are:
– real, relevant, engaging, and human.
Tweeting 101

37. Recommended Reading
The Tao of Twitter: Changing Your Life and
Business 140 Characters at a Time
-by Mark Schaefer (@markwschaefer)

38. tweet away…

39. Questions?
Visit: www.jessicaannmedia.com
Email: jessica {at} jessica ann media dot com
Twitter: @itsjessicann
Google+: Jessica Ann

40. Photos courtesy of: