slideshare expertspresentation design secrets from
7 experts

A COUPLE OF WEEKS BACK…
we ran the Largest Virtual SlideShare Summit Ever

Presentation Design & SlideShare We
featured 7 World-Class Experts on

live over 4 days Over
550attendees

Here’s the top 7 lessons
we heard FROM these experts…

expert 1: EMILAND DE CUBBER
@emilanddc emiland.me slideshare.net/emilanddc

“Know what your intention is
in using SlideShare before you even begin. Do you want to find a job or get leads for your business?”

Apply this: Decide on your
goal and the action you want to reader to take

Brand buildinglead generation collect emails
on landing page share on social

expert 2: ROSS SIMMONDS @thecoolestcool
rosssimmonds.com slideshare.net/rosssimmonds

“Content may be King but
Distribution is the Queen… and we all know who runs the house. Make sure you devote MORE time to get your content out there”

Apply this: Have a distribution
strategy AFTER building your deck

Where are the 5 places
that you’re going to share it? social email community blogs videos

expert 3: SCOTT SCHWERTLY @scottschwertly
ethos3.com slideshare.net/ethos3

“You need to have the
hunger or desire to become a thought leader via your SlideShare platform”

Apply this: Think of 5
topics you can cover over 5 presentations

Reuse content from your blog
that you know already works with your audience

expert 4: YANCEY UNEQUIVOCALLY @empoweredpres
empoweredpresentations.com slideshare.net/mrcoryjim

“People share things that interest
them, Not what interests you”

Apply this: it doesn’t always
need to be about work, sales, leads and money

Find topics you are passionate
about and people will connect with the real you

expert 5: eugene cheng @high_spark
highspark.co slideshare.net/itseugene slideshare.net/slidecomet

“SlideShare is your gateway, not
the end game.”

Apply this: Guide your reader
to the sale through your presentation

Create a sales funnel, Implement
an email auto-responder so you can sleep at night while it does the work

expert 6: Barry Feldman @feldmancreative
feldmancreative.com slideshare.net/barryjfeldman

“You need to get in
bed with your reader. By this I mean you need to know what keeps them up at night and position your offer as a solution”

Apply this: Research your audience
in detail on Quora or Reddit

Learn your specific audience backwards
and forwards so you can speak their language + =

expert 7: kenny nguyen bigfishpresentations.com
slideshare.net/bigfishpresentations @bigfishkenny

“Headlines and thumbnails are everything…that
first slide is everything, that thumbnail you choose should be readable and have a catchy headline”

Apply this: Spend extra time
testing and creating an amazing cover

Use a tool like Co-Schedule’s
Headline Analyzer and optimise

WATCH THE REPLAYS IN OUR
COURSE! COULDN’T MAKE IT FOR THE LIVE EVENT?

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