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#TheCultureFactor
The Power of
Culture-led Brands
Mediobanca Conference Room,
via Filodrammatici, 3
MILAN
October 5, 2018
...
8:45-9:00
REGISTRATION AND SIGN-IN
9:00-9:15
WELCOME AND OPENING
Egbert Schram, CEO Hofstede Insights
9:15-10:00
YOUR PERS...
15:00-15:35
GLOBAL BRANDS AND THE
“MERCATOR PROJECTION”
solving the perpetual imbalance of global scale and
local relevanc...
#TheCultureFactor
Conference
prajat khare
Europe Business Leader, Media-
Com and Agency Leader, Twen-
tyFive Communication...
#TheCultureFactor
Conference
martin karaffa
Associate Partner of Hofstede
Insights
Communications Strategy and
Branding Co...
#TheCultureFactor
Conference
More information and registration:
info@hofstede-insights.com
www.hofstede-insights.com/thecu...
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#TheCultureFactor The Power of Culture-led Brands

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ABOUT
Join us in Milan, October 5th for the 2018 #theculturefactor conference.

This year, we have brought together an exceptional lineup of experts from industry, academia, and (supra)governmental institutions who will share their wisdom on the importance of culture for brands.

Through interactive sessions, keynote speeches, enlightening talks and case studies, our experts will discuss the effect of culture on Trust, Reputation, Consistency, CSR, Organisational Culture, Design and more aspects of what it takes to be a successful truly global brand.

Meet experts, discuss and reflect on the issues; and if you cannot make it, join us on Twitter with #theculturefactor hashtag and tweet to us @HofstedeInsight.

Veröffentlicht in: Business
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#TheCultureFactor The Power of Culture-led Brands

  1. 1. #TheCultureFactor The Power of Culture-led Brands Mediobanca Conference Room, via Filodrammatici, 3 MILAN October 5, 2018 Conference
  2. 2. 8:45-9:00 REGISTRATION AND SIGN-IN 9:00-9:15 WELCOME AND OPENING Egbert Schram, CEO Hofstede Insights 9:15-10:00 YOUR PERSONAL BRAND: PRESENT IT LIKE A LOCAL how to build trust from day one Jean-Pierre Coene, Hofstede Insights Tatjana von Bonkewitz, Hofstede Insights 10:00-10:15 THE IMPORTANCE OF CULTURE Alessandra Mazzei, President of The Geert Hofstede Consortium, Associate Professor, IULM University Roberto Razeto, Director of International Affairs, IULM University 10:15-10:50 LEADING BY REPUTATION the impact of country reputation on corporate reputation Diego Gilardoni, Hofstede Insights 10:50-11:05 COFFEE BREAK 11:05-11.40 WHY WE TRUST? the link between trust, culture and evolution Paulo Finuras, Ph.D., Hofstede Insights 11:40-12:15 BRAND STORIES Martin Karaffa, Hofstede Insights 12:15-12:50 THE HIDDEN CUSTOMER empower your employees to co-design their working experience within the perimeters of the brand values Lalita Lee, Senior Consultant, MIDA In the 8th edition of #TheCultureFactor conference we will explore the impact culture has on brands and how you can harness the power of #TheCultureFactor for the benefit of brands and customers alike. For more information on this year’s #TheCultureFactor conference go to www.hofstede-insights.com. #TheCultureFactor Conference
  3. 3. 15:00-15:35 GLOBAL BRANDS AND THE “MERCATOR PROJECTION” solving the perpetual imbalance of global scale and local relevance Prajat Khare, Agency leader, Mediacom 15:35-16:00 COFFEE BREAK 16:00-16:45 PANEL DISCUSSION the power of culture-led brands Moderated by: Divya Susan Varkey, Hofstede Insights with Valerie Servant, Egbert Schram, Prajat Khare and Paulo Finuras. 16:45-17:00 CLOSURE 12:50-13:50 LUNCH 13:50-14:25 KEYNOTE SPEECH corporate responsibility, strategy and brand Angelo Failla, Director of the IBM Foundation Italy and IBM Italy Corporate Citizenship Manager. 14:25-15:00 CULTURAL INTELLIGENCE read the context Dr. Elizabeth Tuleja, Ph.D., Hofstede Insights Bilal Ojjeh, CEO careernomics #TheCultureFactor Conference
  4. 4. #TheCultureFactor Conference prajat khare Europe Business Leader, Media- Com and Agency Leader, Twen- tyFive Communications GmbH & Co. KG. jean-pierre coene Associate Partner of Hofstede Insights Author, International Sales and Negotiations Expert, Consultant, Trainer. angelo failla Director of the IBM Foundation Italy and IBM Italy Corporate Citizenship Manager. paulo finuras Associate Partner of Hofstede Insights Executive Director, Associate Pro- fessor, Fellow Researcher, Author, Consultant.  diego gilardoni Associate Partner of Hofstede Insights Keynote Speaker, Author, Interna- tional Consultant, Trainer.  divya susan varkey Associate Partner of Hofstede Insights Trainer, Consultant, Lecturer, Master of Ceremony.  tatjana von bonkewitz Associate Partner of Hofstede Insights Coach, consultant, facilitator, trainer, storyteller. elizabeth tuleja Associate Partner of Hofstede Insights Author, Professor, Consultant.
  5. 5. #TheCultureFactor Conference martin karaffa Associate Partner of Hofstede Insights Communications Strategy and Branding Consultant. lalita lee Designer & Consultant in Customer Experience & Business Transformation, MIDA. roberto razeto Director of International Affairs, IULM University. alessandra mazzei President of The Geert Hofstede Consortium Associate Professor of Corporate Communication, IULM University. michael siller Associate Partner of Hofstede Insights Leadership/ Executive Coach and Consultant. bilal ojjeh CEO careernomics Entrepreneur, Speaker, Investor. egbert schram Group CEO of Hofstede Insights
  6. 6. #TheCultureFactor Conference More information and registration: info@hofstede-insights.com www.hofstede-insights.com/theculturefactor-2018 Proudly Sponsored by:

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