Presentation at DU - 'Say no to Bottled Water'

1. Say no to bottled water Social Capital Project Lara Groshong Ashish Jain

2. Background

4. Triple Bottom Line

5. People. Planet. Profit.

6. People

7. People Few regulations. No required expiry date – water on shelf for months. No testing on storage. Tap water at home gets tested multiple times a month. No health benefits.

8. Biggest marketing campaign ever ran

14. Fresh. Young. Sexy.

15. Primary Research

24. Planet

25. Over 2 million plastic beverage bottles are used every 5 minutes in the U.S. That’s 232 16 oz. bottles per person a year

35. As a result…

39. Profit

41. 26,000,000,000 liters of bottled water consumption in US. 1 billion dollars are spent by consumers per year in US $400 per consumer per year in US

42. Most popular water bottles are sold in 20 ounce sizes. $1 at vending machine Water price - 5 cents a ounce. Gas price is ~ $3/gallon 128 ounces in a gallon Gasoline price – 2 cents a ounce.

43. Daniels College of Business 2 bottles per student per class 60 days 120 bottles per student. 0.50 cents a bottle $60 per student DU Aluminum bottles: $5

44. How can you help?

45. Thank you for signing the petition. Spread the word by presenting to other cohorts. Share this with “one” person.

46. Execution is translating your strategy into reality.

47. Dedication. Discipline. Hard Work. (and about an hour of time)

48. As a final word

52. Thank You.