Prezentacija "Leading Chinese e-Business Brands as Key Elements for the Future of Chinese Economy" koju je Miroslav Radulović održao na konferenciji E-trgovina u aprilu 2010.

1. Leading Chinese e-Business Brands as Key Elements for the Future of Chinese Economy Marko Ljubi čić Nikola Zivlak Miroslav Radulović Lifan Yang Dr. Ming Xu Palić, April 2010.

8. Brand naming in Chinese online retailing Chinese characters 卓 - zhuó 越 - yuè Character analysis “ 卓” used as an adjective means outstanding, extraordinary, and eminent. The character consists of “ 匕” which meant “ 人” ( rén) , meaning people in ancient times . 卓 is frequently used in phases like “ 卓绝” ( zhuójué), meaning unsurpassed, distinguished, as well as “ 卓尔不群” ( zhuó ěr bù qún), meaning unmatched, or to stand alone above others. “ 越” means to surpass. It is comprised of two parts: “ 走” ( zǒu) and “ 戉” ( yuè). Its original meaning is to exceed, to overstep others. When used as an adverb, it means “more and more”, such as “ 越多越好” yuè duō yuè hǎo ） , the more the better. It is always used in the phrase “ 越过”（ yuè guò ） - to go over or to surmount.

10. Brand naming in Chinese online retailing Chinese characters 淘 - táo 宝 - bǎo Character analysis “ 淘” originally means to wash in a pan or basket to wash away useless parts and leave behind the valuable parts. It is often used in phrases such as, “ 淘金” (táojīn) , panning or looking for gold, “ 淘汰” (táotài) ,to wash, or to eliminate through selection. “ 宝” means treasure and precious things. It is made up of two parts: “ 宀” and “ 玉” ( yu, which means jade) which represents great value. “ 宝” can also be used as a noun, such as “ 宝宝” ( bǎobǎo ) , meaning baby or darling. Usually it is used as an adjective, such as “ 宝贝 ” (bǎobèi) valuable treasure , “ 宝藏” ( bǎozàng) , as in buried treasure or precious deposits .

12. Brand naming in Chinese online retailing Chinese characters 当 - dāng Character analysis “ 当” originally means appropriate or to be equal to. It is often used in phrases like “ 恰当 qia dang” meaning suitable, apt, appropriate or proper. When “ 当当” is spoken, it actually has the same meaning and a similar sound to “ 叮当 ding dang”which is tinkling, a jingle, or a “ding-dong” sound 。