Snapshot of Consumer Behaviors of August 2023-EOLiSurvey (EN).pdf

Eastern Online-iSURVEY
Eastern Online-iSURVEYEastern Online-iSURVEY
Snapshot
of TW Consumer Behaviors August 2023
The Main Focus:
 The Conference of “Sustainability and Consumer Behavior 2023” Highlights Review
 Domestic and overseas travel Survey on business opportunity
 New consuming behavior Following up
Released on August 31, 2023
Eastern Online Consumer Research Group / Marketing Department
Eastern Online Co., Ltd. | 7F, No.306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City
PART 1
The Conference of “Sustainability
and Consumer Behavior 2023”
Highlights Review
Sustainability issues are receiving significant attention,
In addition to having discussions on the aspects of regulations
and corporate strategies.
Should the intention and behavior of consumers have some
changes as well?
Consumer Sustainability Index has been released for two consecutive years, jointly researched
by NCCU College of Commerce Sinyi School and EOL Group,which is the unique survey data
in Taiwan with the concept of “review the corporate ESG from the point of consumer attitudes”,
and it can assist brand operators in facing the Taiwanese consumer market.
Consumers’ awareness of ESG
(Environment/Social/governance) has been strongly
increased compared with that of last year. Except for
the growing adoption of sustainability principles, the
effect brought by the police and media coverage
also increased the public’s awareness of ESG.
of youngsters know it
ESG awareness has significantly increased within a year
54.4% of youngsters know it
Survey of Consumer Sustainability Index of 2023
Survey Period: From April 18 to May 19, 2023
Survey Method: EOLembrain Online Member Survey
Valid Sample: 2,412, including consumers from 20 y.o. to 65 y.o.,
Quota Method: Quota sampling is conducted based on the gender, age, and region (Northern, Middle, Southern,
Eastern Taiwan) of the population in Taiwan's counties and cities.
≤$ 19,999 $20,000-$39,999 $40,000-$59,999 $60,000-$79,999 ≥$80,000
Heard of Corporate
ESG
Understand Corporate
ESG
Consumers who have higher incomes will focus more on the ESG performance of corporations, and they will have a better
impression on the corporations that have received ESG Awards, and believe that products from such companies have
better quality and are more trustworthy.
The understanding and preference of ESG increase
with the income level
Compared to 2022, there has been a significant increase in ESG awareness among high-income individuals.
Survey of Consumer Sustainability Index of 2023
Survey Period: From April 18 to May 19, 2023
Survey Method: EOLembrain Online Member Survey
Valid Sample: 2,412, including consumers from 20 y.o. to 65 y.o.,
Quota Method: Quota sampling is conducted based on the gender, age,
and region (Northern, Middle, Southern, Eastern Taiwan) of the population
in Taiwan's counties and cities.
Consumers are more generous than you think
No more than 10% higher than the price of similar products is acceptable
for consumers who will have the highest acceptance for those products.
Is there room for growth in pricing
sustainable products?
Sustainable products having no more than 10%
higher pricing than similar non-sustainable
products are the most acceptable condition to
consumers. Facing price inflation, more than 60%
of consumers are willing to make additional
payments for the sustainability concept.
51% more expensive or more
31%-50% more expensive
11%-30% more expensive
0-10% more expensive
The same price
0-10% more inexpensive
11-30% more inexpensive
31-50% more inexpensive
51% more inexpensive or more
Male
Compared to similar
non-sustainable
products
Female
Survey of Consumer Sustainability Index of 2023
Survey Period: From April 18 to May 19, 2023
Survey Method: EOLembrain Online Member Survey
Valid Sample: 2,412, including consumers from 20 y.o. to 65 y.o.,
Quota Method: Quota sampling is conducted based on the gender, age, and region (Northern,
Middle, Southern, Eastern Taiwan) of the population in Taiwan's counties and cities.
Women are more willing to make purchases with altruism than men do
Men are more willing to make additional payments for the sustainable
concept than women do
altruism
For
environment
For
oneself
Men are willing to pay additional money for the concept
when they are making purchase decisions; while women
tend to make purchases with altruism, considering others'
needs and benefits.
The reason can be estimated that men make purchases
less frequently and therefore, they are less sensitive to the
prices. On the contrary, women make purchases
frequently so they prefer to search for more reasons for
supporting their purchasing behavior.
Survey of Consumer Sustainability Index of 2023
Survey Period: From April 18 to May 19, 2023
Survey Method: EOLembrain Online Member Survey
Valid Sample: 2,412, including consumers from 20 y.o. to 65 y.o.,
Quota Method: Quota sampling is conducted based on the gender, age, and region (Northern,
Middle, Southern, Eastern Taiwan) of the population in Taiwan's counties and cities.
Attitudes changes of Consumers towards ESG
Facing inflation,
Are still willing to spend more money on
supporting sustainable products
2023 Survey on changes in consuming behavior for ESG and the differentiation
among the different generation
Survey Period: From May 30 to June 15, 2023
Survey Method: EOLembrain Online Member Survey
Valid Sample: 2,100 (2,000 from online survey, 100 from onsite survey)
Quota Method: Quota sampling is conducted based on gender, age, and region.
• Importance of the sustainability concept has increased(63%):
Care about the global warming and climate change 70.3%
Care about the air pollution 72.7%
• The practice of recycling has become more common:
Second-hand/renovation 59% Extending the life span 37%
DIY 56% Sharing/renting 67%
• Health, quality, price, and convenience remain the primary purchasing
considerations.
• 52% of consumers think that: If daily expenses are in strained circumstances,
the thought of contributing to environmental protection will be put aside.
• 69% of consumers think that: Corporations should provide sustainable or
environmentally-friendly products at the original prices instead of raising the
price, letting consumers take this responsibility.
42%of consumers
Within their financial ability,
Will prefer to choose the brands that make
efforts in environmental protection.
68%of consumers
Will no longer choose the brand when not
align with its value
74%of consumers
Generation Z uses reusable cups more frequently than
other generations do
Using Habits
Bring reusable cups
every day
Have heard of and
used reusable cups
before
Generation Z (N=200) 45.5% 25.0%
Generation Y (N=700) 38.3% 26.0%
Generation X (N=725) 41.9% 13.9%
Matural Age (N=200) 36.5% 12.0%
Silver Generation
(N=100)
27.0% 2.0%
Worries of Using it
Concerns about the
incomplete cleanness
and disinfection of
reusable cups
Unacceptable to
share cups with
strangers
Generation Z (N=182) 50.4% 45.6%
Generation Y (N=665) 68.0% 46.5%
Generation X (N=676) 70.3% 50.9%
Matural Age (N=178) 76.4% 55.1%
Silver Generation (N=50) 72.0% 56.1%
• Compared to other generations, Gen Z is more willing to use reusable cups, while Gen Z and Generation Y have more willingness to use reusable cups.
• As the growing of age (Generation X→Matural Age→Silver Generation), their willingness to use reusable cups gradually decreases, since they worry about the
cleanness of reusable cups and are quite inacceptable to using sharing cups with others.
• According to the EOL Group Survey in August, regarding the "Government Plastic Reduction Policy and Reusable Cup Promotion," 74.2% of consumers tend to
support it. However, why do the attitudes of consumers react to the action?
• From the survey, it is realized that consumers the reason why they don’t use reusable cups is because they haven’t formed a habit(62.7%), the reusable cups are
heavy(34%), and the cleaning of the cups is inconvenient(24.9%).
2023 Survey on changes in consuming behavior for ESG and the differentiation among the different generation
Survey Period: From May 30 to June 15, 2023;Survey Method: EOLembrain Online Member Survey
Valid Sample: 2,100 (2,000 from online survey, 100 from onsite survey);Quota Method: Quota sampling is conducted based on gender, age, and region.
Categories of sustainable products
The main factors to be considered when purchasing
Food
Fresh Food
Refrigerated/frozen
goods
Drinks/Snacks
Rice/Oil/Seasoning
Health
Supplement
Care Product
makeup
skincare product
Baby care product
Daily Necessities
Fast Moving Consumer
Goods
Household/Personal
Cleaning Products
Furniture/Home
Decor/Bedding
3C Home Appliance
3C/Digital Products
Big/small appliance
Clothes Tourism and
Travel
Financial Product
Reusable package,
reduce the package
waste
Reduce carbon
emissions and
increase carbon
neutrality
Non-additive and
natural products
Use sustainable,
environmentally friendly and
recycled materials
Environmentally
Friendly
The brand
invests in social
welfare
activities
Reduce carbon
emissions and
increase carbon
neutrality
The brands care
about labor relation
Non-additive and
natural products
The brands care
about labor relation
Use sustainable,
environmentally
friendly and
recycled materials
Environmentally Friendly Products have
certificates related to
environment and
environmental
protection
Products have
carbon footprint
label
The brands care
about labor relation
The brand invests in
social welfare
activities
Products have
certificates related to
environment and
environmental
protection
Vegan material Reduce carbon
emissions and
increase carbon
neutrality
Products have certificates
related to environment and
environmental protection
The brands care about
labor relation
Vegan material The brand invests in
social welfare
activities
Products have
carbon footprint label
The brands care
about labor relation
Non-additive and
natural products
The brands care
about labor relation
The brand invests in social
welfare activities
The brand invests in
social welfare activities
Use sustainable,
environmentally
friendly and
recycled
materials
The brand cares
about local culture
The brand’s value
align with me
Vegan material Products have
carbon footprint label
The brand’s value
align with me
Products have carbon
footprint label
Products have carbon
footprint label
The brands
care about labor
relation
Reusable package,
reduce the package
waste
Vegan material
EOL Group Survey, N=2,100, 18-74 years old; conducted by: EOLembrain Online Member Survey (June 2023)
Consumers are ready, so what about you?
Use your philosophy to attract your consumers!
Sustainability has become a heated topic, and carbon reduction issues are in the spotlight,
which fewer people know nothing about.
Sustainability is becoming an effective “market segment" that has growth potential.
As long as you identify and promote a company's philosophy, there is an opportunity to find the
main consumer group who are willing to consume for the sake of that philosophy.
The Conference of “Sustainability and Consumer Behavior 2023”, jointly hosted by
the NCCU College of Commerce Sinyi School and EOL Group, was held
successfully on July 28th for the second consecutive year.
Nearly 300 distinguished guests attended the event which received subsequent
coverage from 50 media.
Having a great survey with over 4000 samples,
Unveil the real opinion of consumers toward the corporate sustainability efforts,
Which can help brand managers think and make decisions that are closer to
consumers.
The Conference of “Sustainability and Consumer
Behavior 2023” Participating Industry
The unique consumer survey data of ESG in Taiwan
Brand
Supplier Media
academic
public sector
Agent/Consulting
Industry
NPO Other
What research services related to ESG would the
attending guests like to receive in the future?
Tracking and analysis of the consumer
sustainability index
Tracking and analysis of the sustainable
consuming behavior of consumers
Solutions of overall ESG strategy and actions
Tracking and analysis of consumer behavior in sustainability
and environmental protection and social supporting
Tracking and analysis of sustainability domestic
ESG cases
Depth Interview and motivation analysis of
consumer sustainability behavior
Tracking and analysis of foreign ESG cases
Invoice data and analysis of consumer sales
of sustainable consumption
PART 2
Where to travel next?
Survey of Business of
Domestic and Overseas Travel
EOL Group x Macromill Weekly Index Asia Weekly Survey of Consumer Values and Behavior in Taiwan
Survey Method: Online questionnaire survey, starting the test every Thursday, and updating the data every other Thursday
Respondent: 500 male and female consumers at the age of 20-59 in Taiwan, at the scope of Northern, Middle, Southern, and
Eastern Taiwan
In the short term, 11% of consumers consider overseas travel
21% of consumers plan to travel in Taiwan
The intention to have “overseas travel” is growing in the next week
After the Spring Festival of this year, EOL Group keeps tracking the willingness of
consumers,
Knowing that nearly 10% of consumers are considering to have overseas travel.
Till the online survey on August 28 conducted by EOL Group,
11% of consumers think of searching for plane tickets, looking for hotels, and
planning the itinerary,
Making overseas travel a consumption choice in the next week.
The intention of having “domestic travel” are stable in nearly 20%
Compared to the same period during the summer vacation in 2022, the intention of
having domestic travel has decreased though,
there are still 20% to 25% of consumers in stable who are planning to travel
domestically in the next week.
The domestic tourism market still holds significant opportunities that are worth being
well managed.
As of the August 28 survey conducted by EOL Group, despite the end of the school
summer vacation, 21% of consumers still consider preparing their luggage for
domestic travel within the country.
EOL Group x Macromill Weekly Index Asia Weekly Survey of Consumer Values and
Behavior in Taiwan
Survey Method: Online questionnaire survey, starting the test every Thursday, and updating the
data every other Thursday
Respondent: 500 male and female consumers at the age of 20-59 in Taiwan, at the scope of
Northern, Middle, Southern, and Eastern Taiwan
0%
5%
10%
15%
20%
25%
30%
35%
2021/6/7
2021/7/5
2021/8/2
2021/9/6
2021/10/4
2021/11/1
2021/12/6
2022/1/3
2022/2/14
2022/3/7
2022/4/4
2022/5/2
2022/6/6
2022/7/4
2022/8/1
2022/9/5
2022/10/03
2022/11/7
2022/12/5
2023/1/2
2023/2/6
2023/3/6
2023/4/3
2023/5/1
2023/6/5
2023/7/3
2023/8/28
未來一週 考慮消費於旅遊項目
國內旅行 海外旅行
21%
11%
1
Tourism Items to be considered in the next week
Domestic
Travel
Overseas
Travel
0%
20%
40%
60%
80%
100%
日本 韓國 歐洲 東南亞 香港‧澳門
消費者下次想去的國家
83%
39%
Japan Korea Europe South East Asia Hongkong Macao
0%
5%
10%
15%
20%
25%
30%
2年內打算去 1年內打算去 半年內打算去 3個月內打算去
消費者未來計畫海外旅遊
25%
27%
11%
within 3 months
within 1 year
within 2 years within 6 months
In the long term, in the next two years,
More than 70% of consumers plan to travel abroad
THAT’S RIGHT! EVERYONE AROUND YOU WANTS TO TRAVEL ABROAD.
According to the EOL tracking survey in August,
25% of consumers plan to travel abroad “within 2 years”
27% decide to do so “within 1.5 years”
Consumers planning to travel abroad “within 6 months” and “within 3 months”
account for 11% each. In total, more than 70% of Taiwanese consumers are
planning to travel abroad in the next two years.
EOL Group x Macromill Weekly Index Asia Monthly Survey of Consumer Values and Behavior in Taiwan
Survey Method: Online questionnaire survey, starting the test at the beginning of each month
Respondent: 1,000 male and female consumers at the age of 20-59 in Taiwan, at the scope of Northern, Middle,
Southern, and Eastern Taiwan
Do you plan to travel abroad in the future? (single-select)
Traveling to Japan still bring substantial business
opportunity while Northeast Asia and Southeast Asia are the
most favored destinations.
Except for Europe, the destinations Taiwanese consumers are most eager to
are mainly Asian countries due to their closer flight distances.
It is not surprising that "Japan" remains the top travel keyword among
Taiwanese consumers, with over 80% of them still choosing Japan as their
destination for their next travel.
It can be assumed reasonably that many Taiwanese consumers like to visit
Japan repeatedly. The second most popular destination is South Korea, with
nearly 40% of consumers considering it for their future travel plans.
Which country would you like to visit next on your overseas travel? No
more than 3 countries.
Consumers plan to have overseas travel in the future Countries that consumers want to go to next time
2
Generation Comparison in Traveling
The 30s have the strongest intention to travel abroad,
while the 40s plan to travel around Taiwan
The 40s are the most enthusiastic group traveling around Taiwan
As of the August 28 survey conducted by EOL Group,
The 40s are the main generation group who are most willing to travel within Taiwan in
the near future,
with nearly a quarter of them considering domestic travel.
As “middle-aged travelers", they have more financial resources and time flexibility,
allowing them to have spur-of-the-moment travel.
The 30s are the generation who are eager to explore the world most.
They are willing to invest in their travels and reward themselves with new experiences.
As of the August 28 survey conducted by EOL Group,
The 40s are the main generation group who are most willing to travel within Taiwan in
the near future,
with nearly a quarter of them considering domestic travel.
As “middle-aged travelers", they have more financial resources and time flexibility,
allowing them to have spur-of-the-moment travel.
The 30s are the generation who are eager to explore the world most.
They are willing to invest in their travels and reward themselves with new experiences.
EOL Group x Macromill Weekly Index Asia Weekly Survey of Consumer Values
and Behavior in Taiwan
Survey Method: Online questionnaire survey, starting the test every Thursday, and
updating the data every other Thursday
Respondent: 500 male and female consumers at the age of 20-59 in Taiwan, at the
scope of Northern, Middle, Southern, and Eastern Taiwan
24%
12%
0%
5%
10%
15%
20%
25%
30%
20-29歲 30-39歲 40-49歲 50-59歲
各年齡層 未來一週考慮旅遊消費
國內旅遊 海外旅遊
Domestic
Travel
Overseas
Travel
20-29 years old 30-39 years old 40-49 years old 50-59 years old
3
Tourism consumption being considered in the next week
of each generation
Domestic travel is still ranked in the top three as the
tourism products consumers want to buy most
The meaning of travel is being together with family
Family traveling takes a significant part of tourism market.
As of the August 28 survey conducted by EOL Group, 22% of families, no matter with a couple or having more than 3 members,
consider having domestic travel in the next week. Extended from the aspect of family, various industries are connected:
If those industries can plan for families properly, such as transportation, accommodation, food, scenery spots, entertainment, shopping,
insurance, etc., they would have great potential opportunities.
“Short travel” brings many business opportunities
Light travel itinerary—The advantages of domestic travel include: short transportation time, fewer days which are easy to plan.
How to make a short travel plan suitable for family? Consumers are seeking family-oriental travel plans with diverse experiences.
EOL Group x Macromill Weekly Index Asia Weekly Survey of Consumer Values and Behavior in Taiwan
Survey Method: Online questionnaire survey, starting the test every Thursday, and updating the data every
other Thursday
Respondent: 500 male and female consumers at the age of 20-59 in Taiwan, at the scope of Northern, Middle,
Southern, and Eastern Taiwan
1 Dine out with family
2 Dine and have drinks together with friends
and colleagues
3 Domestic travel
4 Healthy food, health supplements
5 Clothes
The top five products/services that consumers want to
purchase in the coming week
Top five items based on the data of the forth week of August
The number of people living together pay for the
domestic travel in the next week
4
0%
5%
10%
15%
20%
25%
單身1人 夫妻2人 3人及以上
Single Couple 3 or more people
22%
PART 3
Tracking Survey to
New Consuming Behaviors
• Survey to the usage ratio of new consuming behavior
• Consumer’s Hot Topics
3
67%
Online Payment
Trying out cleaning products of
unfamiliar brands(22%),
I would like to try it out even
having never heard of it before
(12%)
22%
Purposeful diet control
behaviors
29%
Posting IG Stories
Others
Utilization Survey to New Consumer Behaviors
Of all the respondents aged 20 to 59, what were the levels of utilization of various consumer behaviors in the past month?
Accessing LINE
Shopping Group
Accessing Delivery App Upload TikTok video
Having Micro-cosmetic
Surgery
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Survey (Conducted in August 2023)
3%
1%
1%
1% 2%
2% 4% 2% 1%
1
Survey to the usage ratio of new consuming
behavior: Streaming media
In the past month, for respondents 20-59 years old, what was the usage rate of paid
subscription streaming media services(such as Netflix, iQIYI, CatchPlay, etc.,)?
4.6%
The usage rate of streaming media indicates its rising population
Cord-cutting of cable TV still continues
The usage rate of streaming media needs to be
focused.
NCC released on August 17 that in the second quarter,
the number of cable television subscribers fell below 4.6
million, reaching a new low. The consumer usage rate of
Taiwan's Over-the-top media services (OTT) platforms
will influence the future media choices of brands.
Key Takeaway
Low price conditions and the systems of
sharing accounts are changing
Though cord-cutting is ongoing, the prices of streaming
media subscriptions are gradually rising, which makes
consumers less willing to pay for several media
platforms. Streaming media will face the challenges of
prices and value.
Segmentation of media and placement of brand,
the advertising meets new challenges
When streaming video no longer plays ads, brand
partnerships will become another battleground. Does the
video content have a clear profile of the target audience
to address the consumer market? Can the brand's
positioning be cleverly integrated to resonate with the
audience? Cross-branding will be a new possibility for
marketing creativity.。
2
23%
27.6%
EOL Group Survey, N=1,000, 20-59 years old; conducted by:
EOLembrain Online Member Survey (August 2023)
39%
39%
35%
36%
**Sorted according to the proportion of August
July
49%
52%
24%
21%
31%
31%
21%
18%
19%
22% 21%
19%
August
Hot Topics Among Consumers in August 2023
Whether it’s in person, via text message, or sharing on social media platforms, what topics did consumers
proactively share with friends in August ?
Food
and
Dining
Invest-
ment
Shopping
and
Discount
Entertain
-ment
Cooking
Politics Internat-
ional
Enviro-
nment
Economy
3
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Survey (Conducted in August 2023)
Consumer’s Hot Topics in August:
The most heated topic
What topic did you voluntarily share with friends in August,
no matter in face to face, via message, or sharing on
social platforms?
4
August
July 49%
Restaurant
&Food
52%
EOL Group Survey, N=1,000, 20-59 years old; conducted by: EOLembrain
Online Member Survey (August 2023)
Restaurant and Food is the topic being shared most
The topic of Restaurant and Food
Are consistently discussed by 50%
of consumers voluntarily
Which is the topic being shared
most
Key Takeaway
Word of mouth marketing
Let consumers advertise for the
brands with their words
As the famous writer Kevin Tsai says, “If not
know what to say, talk about food!”
When consumers want to share something
with others and search for topics in their
minds, what kind of restaurant and unique
food can leave an impression in their minds
and be vividly described, spreading through
word of mouth among people?
Word of Mouth Marketing provides a great
opportunity for restaurant and food
businesses, and it also offers consumers the
best social currency for everyday
conversation.
EOL Group is the largest local market research agency in Taiwan, and has EOL iSURVEY, EOLembrain, and EOL social
as its affiliates.
Starting from Taiwan, the scope of EOL’s customer service covers the whole Asia-Pacific region, which allows us to provides
clients with the most complete and market-insightful solutions, analysis of the consumer’s daily life context for understanding
and planning the consumption trends, and serve as the leading brand of Chinese consumption trends.
Company in
Mainland China
Companies in Taiwan
EOL Consumer Research Team (EOL iSURVEY)
1000M
200
thousand
30 years
50K household
25
E-ICP
Taiwan Consumption
Demands Research
Research to changes of
consumption trends, values
and lifestyles
Big Data Research
Research on sales using data of
issued invoices
Research on preference of
telecom consumption
Research on word-of-mouth
among communities
Online Survey
Solid, fast and precise
identification of
registered members
Trend
Seminar
Member of Macromill
Weekly index Asia
Annual Trend Seminar
400
attendees
200
companies
Integrated
Platform
Teams and Experts
from Diverse Fields
Precise Marketing
Proposals
E-ICP Marketing Database
The Online Survey Database with 200,000
Registered Members
Offline Qualitative and Quantitative Survey
Teams with Advertisement and Industrial
Experience composed of Experts from fields
including:
1. Trend Study 2. Communication
3. Brand Marketing
4. Consumer Behaviors
The presentation of the research results can
offer effective and feasible strategic
proposals.
The integrated marketing and communication
service could be offered using resources of
the Group
E-ICP Marketing Database
E-ICP System
E-ICP e-Yearbook
Research Report on Top 10 Lifestyles in Taiwan
Trend Report on Elders
Project Research
Qualitative
Focus Group Interview
One-on-one In-depth Interview
Quantitative (online & offline)
Online Survey/Telephone Interview/Interview
at Households
Central Location Test (CLT)
Integrated Big Data Analysis Services
Database for Sales Volumes from all Channels
EOL Social Viewing and Listening System
Modeling of Prediction Model for Consumer Purchase Behaviors
Trend Reports
Customized reports
Workshop for Creation of Business Opportunities
Consultancy Service for Brands and Trends
Advantages
Services
Advantages and Services of
EOL Consumer Research Team
Three Major Features of
EOL Consumer Research Team
Consumers Database
1 2 Project Research Big Data Analysis
3
Annual Data of Consumers’ Behaviors
Sampling from Taiwan domestic market and
questionnaires are completed at households
Database of Sales with Issued Invoices
Analysis to sales of daily necessities produces
around one hundred million pieces of data
annually
Social Listening Database
Public opinions on the Internet are collected for
determination of development of future trends
Professional Research Team with Decent
Qualitative and Quantitative Methodology
The solution integrating proposals offered by
experts from diverse fields is offered to clients for
1. Brand Positioning/Brand Power
2. Pricing Strategies/Channel
Competitions/Promotion Methods
3. Development of Products/Services
Integration/Conversion of Values of Data
Fusion of data can integrate the whole picture
of daily life
Unstructured data is converted into structured
one and available for analysis
The features of data are presented in the
visualized approach to speed-up the decision-
making progress
Thank You
Eastern Online Co., Ltd.,7F., No. 306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City, Taiwan
※ Do not cite, distribute, reprint, copy, and/or reproduce any and/or all parts of the data and/or
figures in this Document without prior consent of EOL
Amanda Li / VGM #806
Grace Su / Director #818
Casper Wang / Director #817
Email:amanda@isurvey.com.tw
Email:graceting@isurvey.com.tw
Email:casper@isurvey.com.tw
【Contacts for Business Cooperation】
Eastern Online Co., Ltd.:+886-2-2706-4865
Marketing Director Singing Wen #816
【 Press Contact 】
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Snapshot of Consumer Behaviors of August 2023-EOLiSurvey (EN).pdf

  • 1. Snapshot of TW Consumer Behaviors August 2023 The Main Focus:  The Conference of “Sustainability and Consumer Behavior 2023” Highlights Review  Domestic and overseas travel Survey on business opportunity  New consuming behavior Following up Released on August 31, 2023 Eastern Online Consumer Research Group / Marketing Department Eastern Online Co., Ltd. | 7F, No.306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City
  • 2. PART 1 The Conference of “Sustainability and Consumer Behavior 2023” Highlights Review
  • 3. Sustainability issues are receiving significant attention, In addition to having discussions on the aspects of regulations and corporate strategies. Should the intention and behavior of consumers have some changes as well? Consumer Sustainability Index has been released for two consecutive years, jointly researched by NCCU College of Commerce Sinyi School and EOL Group,which is the unique survey data in Taiwan with the concept of “review the corporate ESG from the point of consumer attitudes”, and it can assist brand operators in facing the Taiwanese consumer market.
  • 4. Consumers’ awareness of ESG (Environment/Social/governance) has been strongly increased compared with that of last year. Except for the growing adoption of sustainability principles, the effect brought by the police and media coverage also increased the public’s awareness of ESG. of youngsters know it ESG awareness has significantly increased within a year 54.4% of youngsters know it Survey of Consumer Sustainability Index of 2023 Survey Period: From April 18 to May 19, 2023 Survey Method: EOLembrain Online Member Survey Valid Sample: 2,412, including consumers from 20 y.o. to 65 y.o., Quota Method: Quota sampling is conducted based on the gender, age, and region (Northern, Middle, Southern, Eastern Taiwan) of the population in Taiwan's counties and cities.
  • 5. ≤$ 19,999 $20,000-$39,999 $40,000-$59,999 $60,000-$79,999 ≥$80,000 Heard of Corporate ESG Understand Corporate ESG Consumers who have higher incomes will focus more on the ESG performance of corporations, and they will have a better impression on the corporations that have received ESG Awards, and believe that products from such companies have better quality and are more trustworthy. The understanding and preference of ESG increase with the income level Compared to 2022, there has been a significant increase in ESG awareness among high-income individuals. Survey of Consumer Sustainability Index of 2023 Survey Period: From April 18 to May 19, 2023 Survey Method: EOLembrain Online Member Survey Valid Sample: 2,412, including consumers from 20 y.o. to 65 y.o., Quota Method: Quota sampling is conducted based on the gender, age, and region (Northern, Middle, Southern, Eastern Taiwan) of the population in Taiwan's counties and cities.
  • 6. Consumers are more generous than you think No more than 10% higher than the price of similar products is acceptable for consumers who will have the highest acceptance for those products. Is there room for growth in pricing sustainable products? Sustainable products having no more than 10% higher pricing than similar non-sustainable products are the most acceptable condition to consumers. Facing price inflation, more than 60% of consumers are willing to make additional payments for the sustainability concept. 51% more expensive or more 31%-50% more expensive 11%-30% more expensive 0-10% more expensive The same price 0-10% more inexpensive 11-30% more inexpensive 31-50% more inexpensive 51% more inexpensive or more Male Compared to similar non-sustainable products Female Survey of Consumer Sustainability Index of 2023 Survey Period: From April 18 to May 19, 2023 Survey Method: EOLembrain Online Member Survey Valid Sample: 2,412, including consumers from 20 y.o. to 65 y.o., Quota Method: Quota sampling is conducted based on the gender, age, and region (Northern, Middle, Southern, Eastern Taiwan) of the population in Taiwan's counties and cities.
  • 7. Women are more willing to make purchases with altruism than men do Men are more willing to make additional payments for the sustainable concept than women do altruism For environment For oneself Men are willing to pay additional money for the concept when they are making purchase decisions; while women tend to make purchases with altruism, considering others' needs and benefits. The reason can be estimated that men make purchases less frequently and therefore, they are less sensitive to the prices. On the contrary, women make purchases frequently so they prefer to search for more reasons for supporting their purchasing behavior. Survey of Consumer Sustainability Index of 2023 Survey Period: From April 18 to May 19, 2023 Survey Method: EOLembrain Online Member Survey Valid Sample: 2,412, including consumers from 20 y.o. to 65 y.o., Quota Method: Quota sampling is conducted based on the gender, age, and region (Northern, Middle, Southern, Eastern Taiwan) of the population in Taiwan's counties and cities.
  • 8. Attitudes changes of Consumers towards ESG Facing inflation, Are still willing to spend more money on supporting sustainable products 2023 Survey on changes in consuming behavior for ESG and the differentiation among the different generation Survey Period: From May 30 to June 15, 2023 Survey Method: EOLembrain Online Member Survey Valid Sample: 2,100 (2,000 from online survey, 100 from onsite survey) Quota Method: Quota sampling is conducted based on gender, age, and region. • Importance of the sustainability concept has increased(63%): Care about the global warming and climate change 70.3% Care about the air pollution 72.7% • The practice of recycling has become more common: Second-hand/renovation 59% Extending the life span 37% DIY 56% Sharing/renting 67% • Health, quality, price, and convenience remain the primary purchasing considerations. • 52% of consumers think that: If daily expenses are in strained circumstances, the thought of contributing to environmental protection will be put aside. • 69% of consumers think that: Corporations should provide sustainable or environmentally-friendly products at the original prices instead of raising the price, letting consumers take this responsibility. 42%of consumers Within their financial ability, Will prefer to choose the brands that make efforts in environmental protection. 68%of consumers Will no longer choose the brand when not align with its value 74%of consumers
  • 9. Generation Z uses reusable cups more frequently than other generations do Using Habits Bring reusable cups every day Have heard of and used reusable cups before Generation Z (N=200) 45.5% 25.0% Generation Y (N=700) 38.3% 26.0% Generation X (N=725) 41.9% 13.9% Matural Age (N=200) 36.5% 12.0% Silver Generation (N=100) 27.0% 2.0% Worries of Using it Concerns about the incomplete cleanness and disinfection of reusable cups Unacceptable to share cups with strangers Generation Z (N=182) 50.4% 45.6% Generation Y (N=665) 68.0% 46.5% Generation X (N=676) 70.3% 50.9% Matural Age (N=178) 76.4% 55.1% Silver Generation (N=50) 72.0% 56.1% • Compared to other generations, Gen Z is more willing to use reusable cups, while Gen Z and Generation Y have more willingness to use reusable cups. • As the growing of age (Generation X→Matural Age→Silver Generation), their willingness to use reusable cups gradually decreases, since they worry about the cleanness of reusable cups and are quite inacceptable to using sharing cups with others. • According to the EOL Group Survey in August, regarding the "Government Plastic Reduction Policy and Reusable Cup Promotion," 74.2% of consumers tend to support it. However, why do the attitudes of consumers react to the action? • From the survey, it is realized that consumers the reason why they don’t use reusable cups is because they haven’t formed a habit(62.7%), the reusable cups are heavy(34%), and the cleaning of the cups is inconvenient(24.9%). 2023 Survey on changes in consuming behavior for ESG and the differentiation among the different generation Survey Period: From May 30 to June 15, 2023;Survey Method: EOLembrain Online Member Survey Valid Sample: 2,100 (2,000 from online survey, 100 from onsite survey);Quota Method: Quota sampling is conducted based on gender, age, and region.
  • 10. Categories of sustainable products The main factors to be considered when purchasing Food Fresh Food Refrigerated/frozen goods Drinks/Snacks Rice/Oil/Seasoning Health Supplement Care Product makeup skincare product Baby care product Daily Necessities Fast Moving Consumer Goods Household/Personal Cleaning Products Furniture/Home Decor/Bedding 3C Home Appliance 3C/Digital Products Big/small appliance Clothes Tourism and Travel Financial Product Reusable package, reduce the package waste Reduce carbon emissions and increase carbon neutrality Non-additive and natural products Use sustainable, environmentally friendly and recycled materials Environmentally Friendly The brand invests in social welfare activities Reduce carbon emissions and increase carbon neutrality The brands care about labor relation Non-additive and natural products The brands care about labor relation Use sustainable, environmentally friendly and recycled materials Environmentally Friendly Products have certificates related to environment and environmental protection Products have carbon footprint label The brands care about labor relation The brand invests in social welfare activities Products have certificates related to environment and environmental protection Vegan material Reduce carbon emissions and increase carbon neutrality Products have certificates related to environment and environmental protection The brands care about labor relation Vegan material The brand invests in social welfare activities Products have carbon footprint label The brands care about labor relation Non-additive and natural products The brands care about labor relation The brand invests in social welfare activities The brand invests in social welfare activities Use sustainable, environmentally friendly and recycled materials The brand cares about local culture The brand’s value align with me Vegan material Products have carbon footprint label The brand’s value align with me Products have carbon footprint label Products have carbon footprint label The brands care about labor relation Reusable package, reduce the package waste Vegan material EOL Group Survey, N=2,100, 18-74 years old; conducted by: EOLembrain Online Member Survey (June 2023)
  • 11. Consumers are ready, so what about you? Use your philosophy to attract your consumers! Sustainability has become a heated topic, and carbon reduction issues are in the spotlight, which fewer people know nothing about. Sustainability is becoming an effective “market segment" that has growth potential. As long as you identify and promote a company's philosophy, there is an opportunity to find the main consumer group who are willing to consume for the sake of that philosophy.
  • 12. The Conference of “Sustainability and Consumer Behavior 2023”, jointly hosted by the NCCU College of Commerce Sinyi School and EOL Group, was held successfully on July 28th for the second consecutive year. Nearly 300 distinguished guests attended the event which received subsequent coverage from 50 media. Having a great survey with over 4000 samples, Unveil the real opinion of consumers toward the corporate sustainability efforts, Which can help brand managers think and make decisions that are closer to consumers. The Conference of “Sustainability and Consumer Behavior 2023” Participating Industry The unique consumer survey data of ESG in Taiwan Brand Supplier Media academic public sector Agent/Consulting Industry NPO Other
  • 13. What research services related to ESG would the attending guests like to receive in the future? Tracking and analysis of the consumer sustainability index Tracking and analysis of the sustainable consuming behavior of consumers Solutions of overall ESG strategy and actions Tracking and analysis of consumer behavior in sustainability and environmental protection and social supporting Tracking and analysis of sustainability domestic ESG cases Depth Interview and motivation analysis of consumer sustainability behavior Tracking and analysis of foreign ESG cases Invoice data and analysis of consumer sales of sustainable consumption
  • 14. PART 2 Where to travel next? Survey of Business of Domestic and Overseas Travel EOL Group x Macromill Weekly Index Asia Weekly Survey of Consumer Values and Behavior in Taiwan Survey Method: Online questionnaire survey, starting the test every Thursday, and updating the data every other Thursday Respondent: 500 male and female consumers at the age of 20-59 in Taiwan, at the scope of Northern, Middle, Southern, and Eastern Taiwan
  • 15. In the short term, 11% of consumers consider overseas travel 21% of consumers plan to travel in Taiwan The intention to have “overseas travel” is growing in the next week After the Spring Festival of this year, EOL Group keeps tracking the willingness of consumers, Knowing that nearly 10% of consumers are considering to have overseas travel. Till the online survey on August 28 conducted by EOL Group, 11% of consumers think of searching for plane tickets, looking for hotels, and planning the itinerary, Making overseas travel a consumption choice in the next week. The intention of having “domestic travel” are stable in nearly 20% Compared to the same period during the summer vacation in 2022, the intention of having domestic travel has decreased though, there are still 20% to 25% of consumers in stable who are planning to travel domestically in the next week. The domestic tourism market still holds significant opportunities that are worth being well managed. As of the August 28 survey conducted by EOL Group, despite the end of the school summer vacation, 21% of consumers still consider preparing their luggage for domestic travel within the country. EOL Group x Macromill Weekly Index Asia Weekly Survey of Consumer Values and Behavior in Taiwan Survey Method: Online questionnaire survey, starting the test every Thursday, and updating the data every other Thursday Respondent: 500 male and female consumers at the age of 20-59 in Taiwan, at the scope of Northern, Middle, Southern, and Eastern Taiwan 0% 5% 10% 15% 20% 25% 30% 35% 2021/6/7 2021/7/5 2021/8/2 2021/9/6 2021/10/4 2021/11/1 2021/12/6 2022/1/3 2022/2/14 2022/3/7 2022/4/4 2022/5/2 2022/6/6 2022/7/4 2022/8/1 2022/9/5 2022/10/03 2022/11/7 2022/12/5 2023/1/2 2023/2/6 2023/3/6 2023/4/3 2023/5/1 2023/6/5 2023/7/3 2023/8/28 未來一週 考慮消費於旅遊項目 國內旅行 海外旅行 21% 11% 1 Tourism Items to be considered in the next week Domestic Travel Overseas Travel
  • 16. 0% 20% 40% 60% 80% 100% 日本 韓國 歐洲 東南亞 香港‧澳門 消費者下次想去的國家 83% 39% Japan Korea Europe South East Asia Hongkong Macao 0% 5% 10% 15% 20% 25% 30% 2年內打算去 1年內打算去 半年內打算去 3個月內打算去 消費者未來計畫海外旅遊 25% 27% 11% within 3 months within 1 year within 2 years within 6 months In the long term, in the next two years, More than 70% of consumers plan to travel abroad THAT’S RIGHT! EVERYONE AROUND YOU WANTS TO TRAVEL ABROAD. According to the EOL tracking survey in August, 25% of consumers plan to travel abroad “within 2 years” 27% decide to do so “within 1.5 years” Consumers planning to travel abroad “within 6 months” and “within 3 months” account for 11% each. In total, more than 70% of Taiwanese consumers are planning to travel abroad in the next two years. EOL Group x Macromill Weekly Index Asia Monthly Survey of Consumer Values and Behavior in Taiwan Survey Method: Online questionnaire survey, starting the test at the beginning of each month Respondent: 1,000 male and female consumers at the age of 20-59 in Taiwan, at the scope of Northern, Middle, Southern, and Eastern Taiwan Do you plan to travel abroad in the future? (single-select) Traveling to Japan still bring substantial business opportunity while Northeast Asia and Southeast Asia are the most favored destinations. Except for Europe, the destinations Taiwanese consumers are most eager to are mainly Asian countries due to their closer flight distances. It is not surprising that "Japan" remains the top travel keyword among Taiwanese consumers, with over 80% of them still choosing Japan as their destination for their next travel. It can be assumed reasonably that many Taiwanese consumers like to visit Japan repeatedly. The second most popular destination is South Korea, with nearly 40% of consumers considering it for their future travel plans. Which country would you like to visit next on your overseas travel? No more than 3 countries. Consumers plan to have overseas travel in the future Countries that consumers want to go to next time 2
  • 17. Generation Comparison in Traveling The 30s have the strongest intention to travel abroad, while the 40s plan to travel around Taiwan The 40s are the most enthusiastic group traveling around Taiwan As of the August 28 survey conducted by EOL Group, The 40s are the main generation group who are most willing to travel within Taiwan in the near future, with nearly a quarter of them considering domestic travel. As “middle-aged travelers", they have more financial resources and time flexibility, allowing them to have spur-of-the-moment travel. The 30s are the generation who are eager to explore the world most. They are willing to invest in their travels and reward themselves with new experiences. As of the August 28 survey conducted by EOL Group, The 40s are the main generation group who are most willing to travel within Taiwan in the near future, with nearly a quarter of them considering domestic travel. As “middle-aged travelers", they have more financial resources and time flexibility, allowing them to have spur-of-the-moment travel. The 30s are the generation who are eager to explore the world most. They are willing to invest in their travels and reward themselves with new experiences. EOL Group x Macromill Weekly Index Asia Weekly Survey of Consumer Values and Behavior in Taiwan Survey Method: Online questionnaire survey, starting the test every Thursday, and updating the data every other Thursday Respondent: 500 male and female consumers at the age of 20-59 in Taiwan, at the scope of Northern, Middle, Southern, and Eastern Taiwan 24% 12% 0% 5% 10% 15% 20% 25% 30% 20-29歲 30-39歲 40-49歲 50-59歲 各年齡層 未來一週考慮旅遊消費 國內旅遊 海外旅遊 Domestic Travel Overseas Travel 20-29 years old 30-39 years old 40-49 years old 50-59 years old 3 Tourism consumption being considered in the next week of each generation
  • 18. Domestic travel is still ranked in the top three as the tourism products consumers want to buy most The meaning of travel is being together with family Family traveling takes a significant part of tourism market. As of the August 28 survey conducted by EOL Group, 22% of families, no matter with a couple or having more than 3 members, consider having domestic travel in the next week. Extended from the aspect of family, various industries are connected: If those industries can plan for families properly, such as transportation, accommodation, food, scenery spots, entertainment, shopping, insurance, etc., they would have great potential opportunities. “Short travel” brings many business opportunities Light travel itinerary—The advantages of domestic travel include: short transportation time, fewer days which are easy to plan. How to make a short travel plan suitable for family? Consumers are seeking family-oriental travel plans with diverse experiences. EOL Group x Macromill Weekly Index Asia Weekly Survey of Consumer Values and Behavior in Taiwan Survey Method: Online questionnaire survey, starting the test every Thursday, and updating the data every other Thursday Respondent: 500 male and female consumers at the age of 20-59 in Taiwan, at the scope of Northern, Middle, Southern, and Eastern Taiwan 1 Dine out with family 2 Dine and have drinks together with friends and colleagues 3 Domestic travel 4 Healthy food, health supplements 5 Clothes The top five products/services that consumers want to purchase in the coming week Top five items based on the data of the forth week of August The number of people living together pay for the domestic travel in the next week 4 0% 5% 10% 15% 20% 25% 單身1人 夫妻2人 3人及以上 Single Couple 3 or more people 22%
  • 19. PART 3 Tracking Survey to New Consuming Behaviors • Survey to the usage ratio of new consuming behavior • Consumer’s Hot Topics
  • 20. 3 67% Online Payment Trying out cleaning products of unfamiliar brands(22%), I would like to try it out even having never heard of it before (12%) 22% Purposeful diet control behaviors 29% Posting IG Stories Others Utilization Survey to New Consumer Behaviors Of all the respondents aged 20 to 59, what were the levels of utilization of various consumer behaviors in the past month? Accessing LINE Shopping Group Accessing Delivery App Upload TikTok video Having Micro-cosmetic Surgery EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Survey (Conducted in August 2023) 3% 1% 1% 1% 2% 2% 4% 2% 1% 1
  • 21. Survey to the usage ratio of new consuming behavior: Streaming media In the past month, for respondents 20-59 years old, what was the usage rate of paid subscription streaming media services(such as Netflix, iQIYI, CatchPlay, etc.,)? 4.6% The usage rate of streaming media indicates its rising population Cord-cutting of cable TV still continues The usage rate of streaming media needs to be focused. NCC released on August 17 that in the second quarter, the number of cable television subscribers fell below 4.6 million, reaching a new low. The consumer usage rate of Taiwan's Over-the-top media services (OTT) platforms will influence the future media choices of brands. Key Takeaway Low price conditions and the systems of sharing accounts are changing Though cord-cutting is ongoing, the prices of streaming media subscriptions are gradually rising, which makes consumers less willing to pay for several media platforms. Streaming media will face the challenges of prices and value. Segmentation of media and placement of brand, the advertising meets new challenges When streaming video no longer plays ads, brand partnerships will become another battleground. Does the video content have a clear profile of the target audience to address the consumer market? Can the brand's positioning be cleverly integrated to resonate with the audience? Cross-branding will be a new possibility for marketing creativity.。 2 23% 27.6% EOL Group Survey, N=1,000, 20-59 years old; conducted by: EOLembrain Online Member Survey (August 2023)
  • 22. 39% 39% 35% 36% **Sorted according to the proportion of August July 49% 52% 24% 21% 31% 31% 21% 18% 19% 22% 21% 19% August Hot Topics Among Consumers in August 2023 Whether it’s in person, via text message, or sharing on social media platforms, what topics did consumers proactively share with friends in August ? Food and Dining Invest- ment Shopping and Discount Entertain -ment Cooking Politics Internat- ional Enviro- nment Economy 3 EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Survey (Conducted in August 2023)
  • 23. Consumer’s Hot Topics in August: The most heated topic What topic did you voluntarily share with friends in August, no matter in face to face, via message, or sharing on social platforms? 4 August July 49% Restaurant &Food 52% EOL Group Survey, N=1,000, 20-59 years old; conducted by: EOLembrain Online Member Survey (August 2023) Restaurant and Food is the topic being shared most The topic of Restaurant and Food Are consistently discussed by 50% of consumers voluntarily Which is the topic being shared most Key Takeaway Word of mouth marketing Let consumers advertise for the brands with their words As the famous writer Kevin Tsai says, “If not know what to say, talk about food!” When consumers want to share something with others and search for topics in their minds, what kind of restaurant and unique food can leave an impression in their minds and be vividly described, spreading through word of mouth among people? Word of Mouth Marketing provides a great opportunity for restaurant and food businesses, and it also offers consumers the best social currency for everyday conversation.
  • 24. EOL Group is the largest local market research agency in Taiwan, and has EOL iSURVEY, EOLembrain, and EOL social as its affiliates. Starting from Taiwan, the scope of EOL’s customer service covers the whole Asia-Pacific region, which allows us to provides clients with the most complete and market-insightful solutions, analysis of the consumer’s daily life context for understanding and planning the consumption trends, and serve as the leading brand of Chinese consumption trends. Company in Mainland China Companies in Taiwan
  • 25. EOL Consumer Research Team (EOL iSURVEY) 1000M 200 thousand 30 years 50K household 25 E-ICP Taiwan Consumption Demands Research Research to changes of consumption trends, values and lifestyles Big Data Research Research on sales using data of issued invoices Research on preference of telecom consumption Research on word-of-mouth among communities Online Survey Solid, fast and precise identification of registered members Trend Seminar Member of Macromill Weekly index Asia Annual Trend Seminar 400 attendees 200 companies
  • 26. Integrated Platform Teams and Experts from Diverse Fields Precise Marketing Proposals E-ICP Marketing Database The Online Survey Database with 200,000 Registered Members Offline Qualitative and Quantitative Survey Teams with Advertisement and Industrial Experience composed of Experts from fields including: 1. Trend Study 2. Communication 3. Brand Marketing 4. Consumer Behaviors The presentation of the research results can offer effective and feasible strategic proposals. The integrated marketing and communication service could be offered using resources of the Group E-ICP Marketing Database E-ICP System E-ICP e-Yearbook Research Report on Top 10 Lifestyles in Taiwan Trend Report on Elders Project Research Qualitative Focus Group Interview One-on-one In-depth Interview Quantitative (online & offline) Online Survey/Telephone Interview/Interview at Households Central Location Test (CLT) Integrated Big Data Analysis Services Database for Sales Volumes from all Channels EOL Social Viewing and Listening System Modeling of Prediction Model for Consumer Purchase Behaviors Trend Reports Customized reports Workshop for Creation of Business Opportunities Consultancy Service for Brands and Trends Advantages Services Advantages and Services of EOL Consumer Research Team
  • 27. Three Major Features of EOL Consumer Research Team Consumers Database 1 2 Project Research Big Data Analysis 3 Annual Data of Consumers’ Behaviors Sampling from Taiwan domestic market and questionnaires are completed at households Database of Sales with Issued Invoices Analysis to sales of daily necessities produces around one hundred million pieces of data annually Social Listening Database Public opinions on the Internet are collected for determination of development of future trends Professional Research Team with Decent Qualitative and Quantitative Methodology The solution integrating proposals offered by experts from diverse fields is offered to clients for 1. Brand Positioning/Brand Power 2. Pricing Strategies/Channel Competitions/Promotion Methods 3. Development of Products/Services Integration/Conversion of Values of Data Fusion of data can integrate the whole picture of daily life Unstructured data is converted into structured one and available for analysis The features of data are presented in the visualized approach to speed-up the decision- making progress
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