2. What is in ?
What Is Social Marketing?
Why Social?
Social Marketing In Motion.
Concept Of Social Sales.
Content Marketing Plan.
Execution Plan.
3. What Is Social Marketing?
“ Businesses now
understand the
value of social
media marketing.
How do they take it
to the next level? “
4. Why Social?
One-third of global B2B
buyers use social media to
engage with their vendors,
and 75% expect to use
social media in future
purchases processes.
Marketers rate social
media as the second-most
important factor (64%) in
organic search success,
behind only effective web
pages (82%).
5. Why Social?
60% of B2B companies
have acquired a customer
through Linkedin, followed
by 60% through company
blogs, 43% through
Facebook, and 40%
through Twitter.
55% of businesses have
closed deals from social
media deals.
7. Concept
Nurture leads
Convert leads to customers
Conversio
Follow up
Follow up
Connect
Connect
Generate Generate
Sales
After
brand new
n
awarene referrals
ss
Deepen product Customer satisfaction
awareness
Attract leads
8. Why Facebook?
950 million people on Facebook
worldwide.
14 million users in Egypt
64% male users
60% of age group 25~60
60% Penetration of online population
Average CPC: $0.15
Average CPM: $0.07
9. Content Marketing
1. Plan
2. Assign and choose
team
3. Generate ideas
4. Production
5. Development
6. Conversion
7. Measure
10. Execution Plan
Online Support with
Approval
Campaign content
Content Attract
Assign Team
Production Customers
Brainstorm
Test Content Webinars Repeat/Expand
Ideas
Facebook page Invite friends Generate Sales Measure
Social media allows a company to use fun, interactive, and oftentimes, different content than it might otherwise be able to use with only a corporate website.There are more than 800 million people using Facebook everyday, Around 14 million users in Egypt.
