Effectively manage Social Media from all communication angles. Social Media has not only changed the face of how brands advertise, but has also revolutionised the opportunity consumers have to engage and learn about products and services in ways that was previously impossible. Get expert advice on ways to manage your social media and online PR more effectively.

1. Social media from all angles

4. Approach

6. Some of our work

9. Giving search the X Factor

12. “Expect them to
appear on more
menus soon”

13. So why use Facebook advertising?

14. 550 23% of
million display
users inventory

15. Unrivalled Targeting Options

16. Key Features
Bulk Ad Creation Integrated Conversion Tracking
Multivariate Ad Testing Automatic Optimisation

18. Success with Facebook targeting

19. Radisson - Become a Fan
Incentivised Like

20. Facebook Fan Increase
9000
8000
7000
Facebook
6000
advertising
5000
4000
3000
2000
1000
0
6/3/10 7/3/10 8/3/10 9/3/10 10/3/10 11/3/10 12/3/10 1/3/11

21. Takeaways
 Key to success is to understand the “why” and building a
strategy around it
 Great ideas are needed to keep activity fresh - work out a
realistic schedule of new and engaging content
 Social advertising is effective and cheap and a great way of
recruiting followers and fans
 Social needs to be woven into PR and offline marketing
activity to ensure effectiveness
 Measure and track as far as possible against defined KPIs

22. Questions?