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LEAN STARTUP
THINKING
AND
METHODS
How to nail it with a weekend!
Taavi Lindmaa
twitter: @taavilindmaa

Wednesday, Septembe...
About Me
On Twitter @taavilindmaa

•
•

UX Designer

•
•

Worked at Dopamine Creative Agency in NYC

•

Advised & Incubate...
@taavilindmaa

The Lean Startup
by Eric Ries

Wednesday, September 11, 13
@taavilindmaa

LEAN STARTUP
• Lean manufacturing
• Agile development
• Customer development

Wednesday, September 11, 13
Wednesday, September 11, 13
Wednesday, September 11, 13
@taavilindmaa

Wednesday, September 11, 13
@taavilindmaa

Validation
Board
	
  	
  

Sign up at:
leanstartupmachine.com/validationboard/
	
  	
  	
  

Wednesday, Sep...
Wednesday, September 11, 13
@taavilindmaa

Wednesday, September 11, 13
GOAL: Decrease Cash
Spent Between Pivots
PRODUCT =
EXPERIMENT

Wednesday, September 11, 13

PROGRESS =
VALIDATED
LEARNING
@taavilindmaa

STEP 1:
Who is the customer?
	
   	
  

	
  

Define Your Customer Hypothesis

Wednesday, September 11, 13
@taavilindmaa

What is her problem?
	
  

Define Your Problem Hypothesis

Wednesday, September 11, 13
@taavilindmaa

SOLUTION
Do not define until the problem is
validated

Wednesday, September 11, 13
@taavilindmaa

What do we build to test?
1.Exploration -> reproduce problem
2.Pitch -> collect currency
3.Concierge -> del...
@taavilindmaa

HOW TO FIND PEOPLE?
1.Interview Strangers on Street
2.Shopping Mall & Cafe’s
3.Bored People
4.Craigslist
5....
@taavilindmaa

TEAM TOOLS
• Timer - toggl.com
• Task manager - trello.com
• Use voting to get consensus

Wednesday, Septem...
Trello

Wednesday, September 11, 13
@taavilindmaa

MATRIX
Urgent
Important

Not
important

Wednesday, September 11, 13

Not urgent
@taavilindmaa

SCRUM
In queue

Task

Wednesday, September 11, 13

Doing

Done

Task

Task
@taavilindmaa

IDEA VALIDATION

Wednesday, September 11, 13
@taavilindmaa

IDEA VALIDATION

• A/B/n testing
• Twitter/FB polls
• Wufoo survey
• Poll daddy
• Eventbrite
• Google form
...
A/B testing

Wednesday, September 11, 13
Wufoo form

Wednesday, September 11, 13
Eventbrite

Wednesday, September 11, 13
@taavilindmaa

LANDING PAGE
• Unbounce.com
• Launchrock.co
• Strikingly.com
• Wordpress templates
• Twitter Bootstrap - ge...
PITCH
•
•
•
•
•
•

Landing page
Cold email
Cold call
Fake ad
Walking into the store and pitching the owner
Kickstarter

We...
@taavilindmaa

JUDGING CRITERIAS

Wednesday, September 11, 13
CUSTOMER
VALIDATION

@taavilindmaa

• Interviewed customers?
• Integrated feedback?
• Build fanbase?

Wednesday, September...
@taavilindmaa

BUSINESS MODEL
• Different from customers?
• Acquisitions/rollout strategy?
• Realistic revenue model?

Wed...
@taavilindmaa

Execution
• Created great clear pitch?
• Have a nice design?
• Built a functional prototype?
• Executed wel...
@taavilindmaa

GET OUT OF THE
BUILDING NOW!

Wednesday, September 11, 13
CASE STUDY 1
How Trevor Saved 10k & 6 months

Wednesday, September 11, 13
CHEERS!
TAAVI LINDMAA
UX designer & product owner
taavi@lindmaa.com
twitter: @taavilindmaa

Wednesday, September 11, 13
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Nutikas idufirma - kuidas rakendada seda ettevõtetes

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Taavi Lindmaa esitlus ISO-Klubis 28.11.2013

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Nutikas idufirma - kuidas rakendada seda ettevõtetes

  1. 1. LEAN STARTUP THINKING AND METHODS How to nail it with a weekend! Taavi Lindmaa twitter: @taavilindmaa Wednesday, September 11, 13
  2. 2. About Me On Twitter @taavilindmaa • • UX Designer • • Worked at Dopamine Creative Agency in NYC • Advised & Incubated at Founder Institute NYC Wednesday, September 11, 13 Certified Gamification designer, researcher for “The Gamification Revolution” by Gabe Zichermann “Most creative idea” at Brainhunt competition 2011/12
  3. 3. @taavilindmaa The Lean Startup by Eric Ries Wednesday, September 11, 13
  4. 4. @taavilindmaa LEAN STARTUP • Lean manufacturing • Agile development • Customer development Wednesday, September 11, 13
  5. 5. Wednesday, September 11, 13
  6. 6. Wednesday, September 11, 13
  7. 7. @taavilindmaa Wednesday, September 11, 13
  8. 8. @taavilindmaa Validation Board     Sign up at: leanstartupmachine.com/validationboard/       Wednesday, September 11, 13
  9. 9. Wednesday, September 11, 13
  10. 10. @taavilindmaa Wednesday, September 11, 13
  11. 11. GOAL: Decrease Cash Spent Between Pivots PRODUCT = EXPERIMENT Wednesday, September 11, 13 PROGRESS = VALIDATED LEARNING
  12. 12. @taavilindmaa STEP 1: Who is the customer?       Define Your Customer Hypothesis Wednesday, September 11, 13
  13. 13. @taavilindmaa What is her problem?   Define Your Problem Hypothesis Wednesday, September 11, 13
  14. 14. @taavilindmaa SOLUTION Do not define until the problem is validated Wednesday, September 11, 13
  15. 15. @taavilindmaa What do we build to test? 1.Exploration -> reproduce problem 2.Pitch -> collect currency 3.Concierge -> deliver customer expectation (Methods increase in cost of testing) Wednesday, September 11, 13
  16. 16. @taavilindmaa HOW TO FIND PEOPLE? 1.Interview Strangers on Street 2.Shopping Mall & Cafe’s 3.Bored People 4.Craigslist 5.LinkedIn 6.Cold Calls 7.Surveys (For Lead-Gen) Wednesday, September 11, 13
  17. 17. @taavilindmaa TEAM TOOLS • Timer - toggl.com • Task manager - trello.com • Use voting to get consensus Wednesday, September 11, 13
  18. 18. Trello Wednesday, September 11, 13
  19. 19. @taavilindmaa MATRIX Urgent Important Not important Wednesday, September 11, 13 Not urgent
  20. 20. @taavilindmaa SCRUM In queue Task Wednesday, September 11, 13 Doing Done Task Task
  21. 21. @taavilindmaa IDEA VALIDATION Wednesday, September 11, 13
  22. 22. @taavilindmaa IDEA VALIDATION • A/B/n testing • Twitter/FB polls • Wufoo survey • Poll daddy • Eventbrite • Google form • Other teams Use the feedback to refine your MVP Wednesday, September 11, 13
  23. 23. A/B testing Wednesday, September 11, 13
  24. 24. Wufoo form Wednesday, September 11, 13
  25. 25. Eventbrite Wednesday, September 11, 13
  26. 26. @taavilindmaa LANDING PAGE • Unbounce.com • Launchrock.co • Strikingly.com • Wordpress templates • Twitter Bootstrap - getbootstrap.com Wednesday, September 11, 13
  27. 27. PITCH • • • • • • Landing page Cold email Cold call Fake ad Walking into the store and pitching the owner Kickstarter Wednesday, September 11, 13
  28. 28. @taavilindmaa JUDGING CRITERIAS Wednesday, September 11, 13
  29. 29. CUSTOMER VALIDATION @taavilindmaa • Interviewed customers? • Integrated feedback? • Build fanbase? Wednesday, September 11, 13
  30. 30. @taavilindmaa BUSINESS MODEL • Different from customers? • Acquisitions/rollout strategy? • Realistic revenue model? Wednesday, September 11, 13
  31. 31. @taavilindmaa Execution • Created great clear pitch? • Have a nice design? • Built a functional prototype? • Executed well as a team? Wednesday, September 11, 13
  32. 32. @taavilindmaa GET OUT OF THE BUILDING NOW! Wednesday, September 11, 13
  33. 33. CASE STUDY 1 How Trevor Saved 10k & 6 months Wednesday, September 11, 13
  34. 34. CHEERS! TAAVI LINDMAA UX designer & product owner taavi@lindmaa.com twitter: @taavilindmaa Wednesday, September 11, 13

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