Graphic Design For Libraries: Elements of Design
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Do you want to spruce up your library’s graphic design? Learning and understanding the elements of design can help any artistic novice create attractive signage and advertisements. This hour-long session will cover the foundations of graphic design, including color, contrast, texture, and fonts and how they coexist in an image.
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Graphic Design For Libraries: Elements of Design
- 1. GRAPHIC DESIGN FOR LIBRARIES: ELEMENTS OF DESIGN
- 2. OVER THE NEXT HOUR… • We will cover the foundational elements of design: – Color – Texture – Space – Contrast – Fonts – Resolution / Aspect Ratio
- 3. COLOR
- 4. COLOR • Reflection of brand • Most recognizable element in design • Reuse colors from logo in promotional materials
- 5. COLOR (graphic courtesy of Black Bear Design)
- 6. COLOR
- 7. TEXTURE
- 8. TEXTURE • An element that is less noticeable in current design culture. • Difficult to achieve. • May utilize natural, man-made, or virtual sources.
- 9. TEXTURE
- 10. TEXTURE
- 11. TEXTURE
- 12. SPACE
- 13. SPACE • A cluttered design is like a cluttered desk. • Space is a difficult design element for librarians. • Negative space is incredibly important.
- 14. SPACE
- 15. SPACE
- 16. FONTS • Typography is an incredibly useful tool to diversify and breathe life into every flyer, brochure, and design.
- 17. FONTS
- 18. FONTS
- 19. CONTRAST • Aids the organization of information within a small space. • A principle that applies to color, fonts, and textures.
- 20. CONTRAST
- 21. CONTRAST
- 22. RESOLUTIONS / ASPECT RATIO • Think about where and how this design is going to be displayed. – HDTV? – Print flyer? – 4 x 3 photo frame? – Social media?
- 23. RESOLUTIONS / ASPECT RATIO
- 24. RESOLUTIONS / ASPECT RATIO
- 25. RESOLUTIONS / ASPECT RATIO • Letter (landscape): 3300 x 2550px | 11” x 8.5” • Photo frame: 1024 x 768px | 12” x 9” • HDTV: 1920 x 1080px | 16” x 9” • Facebook post: 940 x 788px* | 9.792” x 8.208” • Pinterest graphic: 735 x 1102px* | 7.656” x 11.479” * As suggested by Canva.com
- 26. COMMENTS, QUESTIONS, CONCERNS? Matthew Stephenson Teen Librarian Pendleton Community Public Library 595 E. Water St. Pendleton, IN 46064 mstephenson@pendleton.lib.in.us 765.778.7527 ext. 114