While there is no guaranteed way to create a viral video, the document provides 10 elements that can maximize the chances of a video going viral: 1) target the content from the start, 2) hook viewers in the first 20 seconds, 3) have high news value and timing relevance, 4) be worth sharing and talking about while allowing branding, 5) be universally entertaining, 6) be funny, authentic and unexpected, 7) include a memorable line, 8) allow for easy duplication or remixing, 9) use a compelling title and relevant tags/description, and 10) seed the video to relevant influencers and market it through search and display ads.
3. NOW THE LONG ANSWER….WHILE THERE IS NO SURE-FIRE RECIPE FOR CREATING A SUCCESSFUL VIRAL VIDEO, HERE ARE A 10 ELEMENTS OF SUCCESS TO MAXIMIZE YOUR CHANCES
4. 1Targeting needs to be baked in at the content creation stage, not tacked on during the media planning process.
That way, every opportunity that relies on user invitation, choice, engagement and advocacy will increase the probability of an impact being an impact against the brand's target group.