The document discusses the evolution of online services from a focus on information and hierarchy to value, dialogue, and networks. It introduces a new model called "virtual warmth" that features asynchronous, multidimensional interaction across multiple channels. This model is enriched by user profiles and activities within the network to provide tailored, relevant experiences and maximize conversion.

1. From Hypertext to Multi Dimensional Virtual Warmth

2. From surfing to using

7. Drivers Virtual Warmth hypermedial consumer my network is my life mature online service dialogue conversion

8. an online dialogue on the road to result (Pro-active) support The 5 fundaments of Virtual Warmth The context influences the route A product taillored The whole is a rich experience

9. Service options influenced in network Support from experts from the supplier or from the network The network and Virtual Warmth The context includes the activities in the network

11. interaction now

12. asynchronous interaction

13. asynchronous interaction multi dimensional one service, multiple channels

14. asynchronous interaction meta-information stipulates relevance

15. asynchronous interaction clusters equivalent information

16. asynchronous interaction The network enriches profile continuously updated from the usage all media

17. Asynchronous Multidimensional Interaction Dashboards as Rich Internet Applictations Scripting of experiences approach:

18. from driven-by-structure to driven-by-profile profile by usage in network usage and user central maximal conversion relevance is key

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