Presentation at the midyear convention of the Philippine Neurological Association, 7 June 2018.

1. SOCIAL
MEDIA FOR
SOCIAL
GOOD
Iris Thiele Isip Tan MD, MSc
Professor, UP College of Medicine
Chief, UP Medical Informatics Unit
Director, UP Manila Interactive Learning Center
@endocrine_witch

2. Nothing to disclose
I give consent for the audience to
tweet this talk and give me
feedback (@endocrine_witch).
Feel free take pictures of my
slides (though it will be on
www.slideshare.net/isiptan).

3. Global citizens uniting to unlock the potential
of individuals, technology and collaboration to
create positive societal impact
SOCIAL
GOOD
Jay Boolkin. http://socialgoodstuff.com/2015/10/what-is-social-good/

4. Network with others
Share facts & figures
Promote an event
Get call to action out
Gather feedback
Rochelle Ceira, http://csic.georgetown.edu/magazine/9-ways-use-social-media-social-good/
SOCIAL
MEDIA FOR
SOCIAL
GOOD

5. PERSONAL LEARNING NETWORK
The entire collection of people with
whom you engage and exchange
information, usually online
Kate Klingensmith
https://onceateacher.wordpress.com/2009/05/05/pln-your-personal-learning-network-made-easy/

6. Kevin Pho (2015), Why should Doctors Use Twitter?
https://youtu.be/klvcMro3ioc

7. CURATION IN A DIGITAL
WORLD ISN’T A LUXURY;
IT’S A NECESSITY.
“
David Kelly, Is content curation in your skill set?
It should be (2012)

8. CURATION REPLACES NOISE
WITH CLARITY. AND IT’S THE
CLARITY OF YOUR
CHOOSING; IT’S THE THINGS
PEOPLE YOU TRUST HELP
YOU FIND.
“
Steven Rosenbaum, Curation Nation (2011)

9. GUARD AGAINST
CONFIRMATION BIAS.

10. Eli Pariser (2011), Beware Online Filter Bubbles
https://youtu.be/B8ofWFx525s

11. Facebook for connecting with
people you went to school with
Twitter for connecting with
people you WISH you went
to school withhttp://www.diffen.com/difference/Facebook_vs_Twitter

15. http://www.slideshare.net/Rialta/the-tao-of-twitter
THE TAO OF TWITTER BY MARK SCHAEFER

17. FIND YOUR TRIBE.
FOLLOW THEM.
HOPE THEY
FOLLOW YOU.
“
Mark Schaefer, The Tao of Twitter

19. GET IN THE HABIT OF
SHARING.
“
Mark Schaefer, The Tao of Twitter

20. Diabetes & Primary Care 2013;15:211-5
Diabetes & Primary Care 2012;14:277-82

21. Content Analysis of Tweets of Pregnant Women with Diabetes
Iris Thiele Isip Tan MD, MSc (UP Medical Informatics Unit)
Helen Madamba MD, MPH-TM (Cebu Doctors University College of Medicine)
Rene James Balandra (National Telehealth Center)
FINALIST

22. JOURNAL CLUB ON TWITTER
#UROJC

23. J Med Internet Res 2015 | vol. 17 | iss. 4 | e103
from literature
#ALiEMJC
#BlueJC
#ebnjc
#urojc
#meded
from Twitter search
24 more including #TwitJC
#NephJC
Twitter-based journal clubs are free,
time-efficient, and publicly accessible
means to facilitate international
discussions regarding clinically
important evidence-based research.
“

24. American Journal of Kidney Diseases , Volume 69 , Issue 6 , 827 - 836
15 people in work group
Synchronous chat

25. #nephJC
Topf JM et al. American Journal of Kidney Diseases , Volume 69 , Issue 6 , 827 - 836
Archived on Symplur

26. THE #NEPHJC MODEL
1
2
3
4
5
6
7
8
Topf JM et al. American Journal of Kidney Diseases , Volume 69 , Issue 6 , 827 - 836
Selecting an article (requesting journal editors to make available)
Posting a summary of article on NephJC.com
Inviting content experts & authors to participate
Emailing a newsletter promoting the event
Conducting chat for US audience (9 pm EST Tue)
Conducting chat for Africa/Europe audience (8 pm GST Wed)
Publishing archive & curated archive of best tweets
Posting a summary of chats to PubMed commons

27. Never doubt that a small group
of thoughtful committed
citizens can change the world.
- Margaret Mead

28. Network with others
Share facts & figures
Promote an event
Get call to action out
Gather feedback
Rochelle Ceira, http://csic.georgetown.edu/magazine/9-ways-use-social-media-social-good/
SOCIAL
MEDIA FOR
SOCIAL
GOOD

29. Picture credit: http://www.wadeharman.com/the-attention-economy-why-trigger-response-is-vital-marketing/
The ATTENTION ECONOMY is not growing,
which means we have to grab the attention
that someone else has today.
- Brent Leary, CRM Essentials Co-founder

30. http://www.surgeryredesign.com/resources/
#VISUALABSTRACT
@andrewmibrahim
Visual summary of the information contained within an abstract

41. Network with others
Share facts & figures
Promote an event
Get call to action out
Gather feedback
Rochelle Ceira, http://csic.georgetown.edu/magazine/9-ways-use-social-media-social-good/
SOCIAL
MEDIA FOR
SOCIAL
GOOD

42. LIVE TWEETING

43. #EASD2015

53. Network with others
Share facts & figures
Promote an event
Get call to action out
Gather feedback
Rochelle Ceira, http://csic.georgetown.edu/magazine/9-ways-use-social-media-social-good/
SOCIAL
MEDIA FOR
SOCIAL
GOOD

55. THIN
THICK
SYMBOLIC IMPACTFUL
Slacktivism
Ethan Zuckerman, A Typology of Civic Activism
Occupy
movement
Voting

56. Typhoon Haiyan

58. Network with others
Share facts & figures
Promote an event
Get call to action out
Gather feedback
Rochelle Ceira, http://csic.georgetown.edu/magazine/9-ways-use-social-media-social-good/
SOCIAL
MEDIA FOR
SOCIAL
GOOD

60. THE ENDOCRINE WITCHBrewing Informatics, Endocrinology & Everything Else
www.endocrine-witch.net

61. www.fb.com/EndocrineWitch
DOK BRU

64. #HEALTHXPH
Saturdays 9-10 pm

66. T2. Do you agree that telemedicine should be
employed only when a prior in-person relationship
exists between the patient and MD?
#HEALTHXPH
6 Feb 2016

67. WWW.HEALTHXPH.NET/MANIFESTO
A public verbal declaration of the intentions, motives or views

68. www.healthxph.net/manifesto
I will conduct myself in a
manner worthy of my
profession, even online.
I will not use online
platforms to rant or bash
patients and healthcare
professionals.
#HEALTHXPH

69. www.healthxph.net/manifesto
I will ensure that the
information I post, like or
share is accurate.
#HEALTHXPH

70. www.healthxph.net/manifesto
I will prioritize the
promotion and
advancement of health
rather than of medical
products.
#HEALTHXPH

71. www.healthxph.net/manifesto
I will refrain from posting
information online that
will compromise
patient confidentiality
and privacy.
#HEALTHXPH

72. www.healthxph.net/manifesto
I will value the patient’s
dignity & privacy by not
taking selfies, groufies or
videos during encounters
with patients that include
patients’ body parts,
surgical specimens or that
show patients in the
background without their
consent.
#HEALTHXPH

77. Network with others
Share facts & figures
Promote an event
Get call to action out
Gather feedback
Rochelle Ceira, http://csic.georgetown.edu/magazine/9-ways-use-social-media-social-good/
SOCIAL
MEDIA FOR
SOCIAL
GOOD

78. SOCIAL
MEDIA FOR
SOCIAL
GOOD
Iris Thiele Isip Tan MD, MSc
Professor, UP College of Medicine
Chief, UP Medical Informatics Unit
Director, UP Manila Interactive Learning Center
@endocrine_witch