4. A brochure (also referred to as a
pamphlet ) .
Brochures are advertising
pieces.
Brochures are distributed by
mail, handed personally or
placed in brochure racks.
5. (Services - products )
(Event & Programs)
-(Knowledge about the
company )
6. They are designed and used
for:
A marketing tool to
advertise a service or
product
As an information
providing tool
identity to the company
7. There are many types of
brochures,
A bi-fold brochure has 4 parts
(two on each side)
A tri-fold brochure has 6
parts (three on each side)
11. Tri-fold 1- How to place Content :
Front Cover: Clients needs.
Back Cover: Contact Information
Inside Flap: Information about your company .
12.
13. Tri-fold 2 - How to place Content :
Inside Left: Clients Pain Points.
Inside Cover: Solutions.
Inside Right: Contact Information.
14. According to targeted audience :
Leave-Behinds
Point-of-Sale
Respond to Inquiries
Direct Mail
Sales Support Tool
15. • Create a brochure that addresses
your ideal clients pain points and
highlights your solutions. This
brochure will be general.
• If you service different markets or
clients then you’ll want more than
one kind of general brochure.
Gather
Information
• Create a branded brochure that
highlights your products benefits
and solutions.
Familiar with
your service
and ready to
make a
purchase.
16. 1. Where, What, Who
2. Choose Your Layout
3. Place Your Content
4. Choose Your Photos
5. Write Your Copy
6. Put It All Together
17. Where, What, Who
Discovery of need :
Marketing is not about trying to
persuade someone to buy something
that they don’t want.
Discover that
she has a
need
Gather
Information
Evaluate
Options
Purchase
Retention
18. Purpose
Information (the history of the
company, goals, services)
Pages of the brochure should
also be arranged .
Sketched out.
Unique Design .
Tell one story
19. Why is it important to plan your
brochure layout?
Impression
Attention
20. Attractive
The name of
organization/place/company
In addition, a photo or
graphic should be on the
cover page
21. Type of Writing Style
sentence short and to the point
Necessary information
Use powerful words
( new, results or guarantee )
22. The use of headings draw
attention to sections on
your brochure
The heading should stand
out, by having a bigger font
and color
23. It is very important that you
proof read your work
Grammatical and spelling
mistakes takes the
attention of the reader’s
away
24. Color combinations
Make sure you use colors that
go together
o If you have lime green with
shocking pink reader’s will not
want to read your brochure
Focus on reader’s attention
25. Your pictures tell :
Clients problems and your solutions.
Story of your brand.
Resources: www.123rf.com;
www.shutterstock.com; www.istockphoto.com;
microsoft clip art. **Check licensing
information before use.
Purchase the liscence .
26. Along with reports and proposals.
Direct mail
Distributed places where events,
workshops or classes are held.
Given amongst volunteers and
employees .
You should carry brochures
whenever you meet a client so
that you can leave behind after
the meeting, thus spreading
information about your company
27. Ok , then , I think You should “Google” your further Queries …
www.google.com