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Online Advertising via Interest Based Targeting TM i Serve TM Ad Network amc.amiral.com | iserve.imediastreams.com

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<ul><li>AMIRAL Management Corporation (&quot;AMC&quot; - part of Amiral Group) is a professional Information & Communications Technology “ICT” services firm based in Cairo, Egypt. The company was established in 2002 to provide consultancy, infrastructure & commercial software development, as well as professional services. </li></ul><ul><li>imediastreams is a developer of proprietary Internet technology tools, through which it delivers innovative business intelligence services, that provide the online media and advertising industries with unique and specific insights into Internet Users as consumers. </li></ul><ul><li>Our patent-pending products unlock the Internet’s social communities and blogs to validate and enhance demographic data with valuable User sentiment regarding specific topics, brands, products, websites, videos or songs. </li></ul><ul><li>In 2008 , IMS and AMC entered a joint agreement to provide online media services in Egypt, North Africa and the Middle East regions using “Interest-Based-Targeting” technology </li></ul>AMIRAL Management Cor. & Imediastreams

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Internet Usage in Middle East Source: internet world stats <ul><li>Egypt is one of the fastest growing online advertising market. </li></ul><ul><li>Egypt predicted percentage of growth from 2005 to 2009 is 220.7% </li></ul><ul><li>In 2006, Online ad spending in the Gulf states rose 54.6% to reach $18.7 million (compared to $1.5 million in 2000). </li></ul>Region Population ( 2008 Est. ) Pop. % of World Internet Users % Population (Penetration) Usage % of World Use Growth (2000-2008) Middle East 196,767,614 2.9 % 45,861,346 23.3% 2.9 % 1,296.2 % Other Regions 6,513,261,456 97.1 % 1,528,451,838 23.5 % 97.1 % 327.3 % World Total 6,710,029,070 100 % 1,574,313,184 23.5 % 100 % 336.1 %

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Why online advertising? Instant Leads Easier To Remember Costs Less Open 24 H /7 DAY Interaction Online Advertising Online Advertising

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<ul><li>Currently, content providers (Website Owners) categorize their streams in different channels, which is great for their visitors, but they find it difficult to categorize their streams based on the visitors interests, demographics and behaviors for advertising purposes. </li></ul><ul><li>To achieve this targeting , we need Business Intelligence Solution to gather the users’ demographics and sentiments regarding any given subject of interest, and also Online Advertising Management Solution to analyze website traffic and manage online ads. </li></ul>The Challenge Targeted ad will be appeared to visitors based on gender F emale ONLY Business Intelligence Solution Online Advertising Solution Website (publisher) Visitor Targeted ad will be appeared to visitors based on interest I’m Interesting by Sports I’m Female

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The Solution Uses the Net’s social networks to compile and analyze demographics, unbiased impressions and sentiments regarding specific topics, brands, videos or songs. TM Our Interest Based Targeting ad-server, uses the intelligence of iPoint to serve the most relevant ads to the viewer. TM

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The Solution <ul><li>iServe TM is an Online Ad Serve Management Solution. </li></ul><ul><li>iServe TM : </li></ul><ul><ul><li>Works with banner, video, and text advertisements </li></ul></ul><ul><ul><li>Categorize and target customers </li></ul></ul><ul><ul><li>Provides Ads’ delivery capabilities. </li></ul></ul><ul><ul><li>Includes Powerful reports. </li></ul></ul><ul><ul><li>iServe TM is a comprehensive hosted ad </li></ul></ul><ul><ul><li>serving platform </li></ul></ul>

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The Benefits <ul><li>When you work with iServe TM you can: </li></ul><ul><ul><li>Maximize the revenue potential of your digital assets. </li></ul></ul><ul><ul><li>Deliver highly targeted ads to your viewers. </li></ul></ul><ul><ul><li>Build stronger customer relationships via targeted sells. </li></ul></ul><ul><ul><li>Have full editorial approval over ad content. </li></ul></ul><ul><ul><li>Attract more blue-chip advertisers to your targeted value added content. </li></ul></ul><ul><ul><li>Enjoy zero maintenance as all system administration, daily back-ups, offsite mirroring, performance and security monitoring is done for you. </li></ul></ul>

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Why are we 3 times better? <ul><li>Crawl 50 Million Posts daily for demographics and users sentiments. </li></ul><ul><li>Identify the Profiles associated with the buzz in social networks. </li></ul><ul><li>Provide daily intelligence for ad placements. </li></ul><ul><li>Serve Interest Based ads. </li></ul><ul><li>Automatically update ad serving based on “ Spoken ” changes in the social networks. </li></ul><ul><li>Real time accurate reporting. </li></ul>

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Our Portfolios…

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iServe TM Ad Network… <ul><li>iServe TM Ad Network in Numbers </li></ul><ul><ul><li>5+ Million unique users </li></ul></ul><ul><ul><li>350+ Million impressions per month </li></ul></ul><ul><ul><li>20+ premium publishers </li></ul></ul><ul><ul><li>Complete site transparency </li></ul></ul><ul><ul><li>Competitive rate cards </li></ul></ul>WE DON'T FOLLOW , WE CREATE <ul><li>iServe TM Ad Network cost effectively connects your products to buyers in the Middle East through online advertising on the regions biggest publisher network (20+) of premium sites, with the markets most competitive cost, all managed by a dedicated support teamwork. </li></ul><ul><li>We offer advertising in Cost per Impression (CPM), Cost per Click (CPC) and Flat Fee </li></ul>

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iServe TM Ad Network… WE DON'T FOLLOW , WE CREATE 827,940 Uniques 24 MM impressions 255,799 Uniques 1.7 MM impressions 1.3 MM Uniques 35 MM impressions 851,971 MM Uniques 52.5 MM impressions 703,445 Uniques 3.2 MM impressions 163,236 Uniques 3 MM impressions 255,799 Uniques 70,000 impressions 38,293 Uniques 399,690 impressions 779,904 Uniques 20 MM impressions 62,876 Uniques 725,000 impressions 1.2 MM Uniques 5.5 MM impressions 334,381 Uniques 4 MM impressions 5,000 Uniques 450,000 impressions 4,000 Uniques 300,000 impressions 200,00 Uniques 1.2 MM impressions 61,691 Uniques 10.8 MM impressions 255,799 Uniques 1.7 MM impressions 61,691 Uniques 10.8 MM impressions NEWS SPORTS DIRECTORIES ENTERTAINMENT RELIGION BUSINESS INTERNET RADIO AUTOMOTIVES TECHNOLOGY

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Thank you and Next Steps … For more information, please contact us: AMIRAL Management Corporation[AMC] 29 Farid Street Heliopolis - Cairo – Egypt Phone : 002 – 24149944 Email: emarketing@amc.amiral.com iMediaStreams, LLC 211 Warrent Street,Innovation Zone Newark, NJ 07103 Phone:+1 973 565 9110 E-mail: info-mena@imediastreams.com