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In today's corporate world of always having to do more with less, there is the temptation to skimp on your packaging design costs. However...Packaging is a critical slice of the marketing mix. In fact, for many consumers, it's the last "commercial" a person will see in regards the product before deciding what to buy..
As a result, every brand marketer and entrepreneur must understand the power of packaging as a key for driving sales.Therefore the risks of skimpy packaging design might in the end be just too high!