The retail shelf is your last opportunity to influence your consumer to buy.
Does your pack stand out on shelf?
Are you loosing shelf sales to your competitors?
If you aren't achieving your hurdle rates or your brand KPI's then maybe you need a Purple Cow!
6. jamandco.com.au
If you are like most people,
you’d stop, get out your
phone and take a few pics.
(You may even post the purple phenomenon out on social
media.)
7. If you’re only achieving
sluggish sales results with
products which are under
performing on shelf….
11. The problem is….
The average retailer stocks over 40,000
products.
Is it any wonder consumers have learned
to tune out and filter as they browse?
12. jamandco.com.au
The fact is…by the time your
consumer gets to the shelf
...the packaging standing
there is really your last
opportunity for you as a
marketer to influence them
before they decide to buy.
17. jamandco.com.au
Considering all you've invested to
deliver the consumer to the shelf….
Don’t you want your best and
hardest working salesperson on the
job?
18. jamandco.com.au
If you had a choice, wouldn’t you
prefer to hire a gun salesperson over
an average salesperson?
26. Should you invest
your marketing
dollars in impactful
product packaging,
(silent salesperson),
which can influence
the consumer to
“Take me home!”?
31. jamandco.com.au
-If you're not achieving your
shelf KPI’s…
-If you are serious about
increasing shelf revenue…
-If you are serious about
increasing product sell
through…