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When you only have between 3 and 7 seconds to grab your targeted customer’s attention, the big question is how do we create packaging that makes the consumer go….WOW!
How do we get them to choose your product and put it into their shopping trolley?
You do this by PERSONALIZING the packaging.
Personalization of packaging is the process of tailoring product packaging design to individual target market or person’s name, characteristics or preferences.