Going from products to service forces innovation on business models to monetize efficiently this digital transformation. Business processes are also impacted in order to deliver greater flexibility while managing growth and high volume of data.

1. SAP Hybris Billing
Monetizing Digital Transformation

2. Our Vision

3. From the Industrial to the Digital Economy
DIGITAL ECONOMYCONSUMER ECONOMYINDUSTRIAL ECONOMY
1900 1950 2000
SCARCITY
ABUNDANCE
PRODUCTS DESIRE ENGAGEMENT

4. Value is created
in each act of
engagement.
This new data-
driven value chain
disrupts business
models.

5. ENGAGE
ANALYZE
REACT
Ideas for new
business ventures
are created through
this data-driven
value chain

6. THE ROAD TO
NOWHERE

7. THE ROAD LESS
TRAVELLED
0 B€
1 B€
2 B€
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015

8. COMMUNITY-SOURCED MAP AND TRAFFIC DATA
FOUNDATION FOR AUTONOMOUS DRIVING
NEW BUSINESS MODEL

9. Digital Business is Driven by Engagement
Digitization of Customer
Experiences
Real-time, contextual experiences
across every channel.
Digitization of Work
Work is no longer a place, but
an activity.
Digitization of Resources
Data is a new asset and the Network
is the new electricity.
87%
of first generation digital natives are
connected to the internet while
watching TV.
83%
of executives plan to increase
use of contingent workers in the
next 3 years.
5.6T$
savings through autonomous
vehicles.

10. SAP Offers the Only End-to-End Digital Business Solution
Workforce
Engagement
Supplier
Collaboration
Business Networks
Customer
Engagement
and Commerce
Assets and
Internet of Things
SAP HANA PLATFORM

11. The Digital Transformation Journey for
Customer Engagement and Commerce
core periphery
FOCUS
grow
MOTIVATION
renew existing
engagement channels
change the business model in
your industry
extend the business
into new channels
improve operational
processes
test new markets
sell in new geographies
build a platform business
use customer context
and IoT to digitize
the experience
understand your
customer
protect

12. Customer Engagement and Commerce in the Digital Economy
Customers create their
journeys through contextual,
consistent experiences
regardless of channel.
Data is the fuel to optimize
the customer experience in
real-time and create new
business value.
Business value is monetized
over time through agile,
customer-centric business
models

13. If you went to bed last night as an
industrial company, you're going to
wake up today as a software and
analytics company.
– Jeff Immelt, CEO, GE
If the phone is going to get integrated
into the shirt, should that be a
technology company making apparel
or the apparel company starting to
make technology? I choose the latter.
– Kevin Plank, CEO, Under Armour

14. OPPORTUNITIES TO CHANGE
THE BUSINESS MODEL
WHAT CEOS THINK IS THE CAUSE OF ‘THE NEXT BIG THING’
10%
Changes to
costs/pricing
11%
New product/
service offerings
13%
Changes to
consumer demand
15%
New market
opportunities
22%
Business
model change

15. Digital
Commerce
High-volume,
global payment
flexibility
Six Approaches for Monetizing Business Model Innovation in
the Digital Economy
Fast & Flexible Offers
Subscriptions, usage & revenue
sharing models
Revenue
Management Renovation
High-volume, automated
Internet of Things &
Connected Devices
Real-time, usage-
based services
Moving from
Product to Services
& Outcomes
New monetization
models
Platform
Business Model
Multi-sided
monetization
MONETIZING NEW BUSINESS MODELS
RENOVATING MONETIZATION BUSINESS PROCESSES

16. Monetizing Business Model Innovation is a JourneyGROWTH
Revenue
Management
Renovation
Platform Business
Model
Fast & Flexible
Offers
Moving from
Product to Service
& Outcomes
Fast & Flexible
Offers
Digital
Commerce
Revenue
Management
Renovation
Revenue
Management
Renovation
DISRUPTEXPLORE ENHANCE RENOVATE
Fast & Flexible
Offers
Internet of Things
& Connected
Devices

17. Meeting the Business Model Challenges in the Digital Economy
Agility to embrace change
with embedded intelligence
in business processes.
Multi-sided monetization to
share revenues with an
expanding business network
of partners.
Massive scalability to grow
from small trials to multi-
billion businesses with
reliable automation.

18. SAP HYBRIS CUSTOMER ENGAGEMENT AND COMMERCE
HYBRIS AS A SERVICE (YaaS) BPaaS
HANA CLOUD PLATFORM
INDUSTRIES
DIGITAL
GOODS
EMAILDIGITAL
ADS
WEB IN STORE
/ BRANCH
CONTACT
CENTER
PRINTMOBILE SOCIALMARKETPLACE SEARCH
KW/ADS
AGENT
TOOLS
IOT SMS /
NOTIFICATIONS
@
COMMERCE SERVICE SALESBILLING MARKETING

19. SAP HYBRIS BILLING SOLUTION OVERVIEW
MARKETING SERVICE SALESCOMMERCE BILLING
SAP HYBRIS BILLING
Subscription
Order
Management
Usage Metering &
Transaction Pricing
Billing,
Receivables,
Collections
Partner Revenue
Share
Business Model
Design & Pricing
Simulation

20. THANK YOU!
Feel free to connect with us at:
@SAPHybris
http://linkd.in/T7v01L
https://hybris.com/en/billing
isabelle.roussin@sap.com