App monetization shouldn’t come at the expense of user experience. In fact, when done right, it can actually enhance both user engagement and enjoyment. In this presentation, originally presented by Tal Shoham at Casual Connect Kyiv, learn actionable ways to improve ad engagement and usage rates, and how to better understand The Golden Ratio of ads within your app. Understand how the virtuous cycle of monetization can turn your app into a successful, sustainable business (with happy users).
A Secure and Reliable Document Management System is Essential.docx
Enhancing user experience with rewarded ad monetization
1. Closing the loop
Enhancing user experience
with Rewarded ad-monetization
Casual Connect Kiev, October 2017
Tal Shoham
VP International Business Development,
ironSource
8. How to improve
ER and UR?
Placement
● Test alternative placements - from storefront to natural breaks
in the app
● Maximise the ad’s visibility, discoverability with minimal number
of clicks for user
Reward
● How important is the currency to playing the game?
● Different currencies for each ad unit
User Flow
● Is the ad product integrated at the optimal trigger points?
● Ad units should be available exactly when users need rewards
Traffic Driver
● Where are your traffic drivers located?
● Are the traffic drivers clear and self explanatory?
● Give them a consistent look & feel
10. Case Study
Not Doppler
● Smart rewarding scheme matches in-game
economy for their game Earn To Die 2
● Video reward system adapted to player’s
in-game progress with exponential inflation
for upgrades in the app
● Benefits
○ Engagement rate increased to 25% - 38%
○ Earn to Die 2’s ER went above subcategory
average
UR increased from 4.5 to 6
● Engage Rate between 25% and 38% ● Market Benchmarks
Oct Nov
10%
20%
30%
40%
12. Case Study
Fiveamp
● Wanted to boost monetization and ad
engagement without disrupting user
experience
● Added additional placement of RV
● Enhanced ad appeal and visibility by
offering users the choice between 1
reward, or watching an ad and receiving 3
● Benefits
○ ARPDAU increased x2.5
○ 165% increase in revenue
○ 94% boost to ER
Earnings Before Additional Placement Earnings with the Additional Placement
Revenue
Jumps 165%
● Revenue Growth