One year of lahabana.com

2. La Habana Magazine – Digital Monthly Magazine

3. Featuring exclusive articles about Cuba

4. Showcasing Cuba’s cultural identity

5. Carefully crafted photo selection

6. Including What’s On Havana events listing

7. Quarterly updated mini travel guide

8. Music Venues and related performances

9. Monthly topic driven dossier

10. Playing with different media formats

11. Travel oriented

12. + 1300 “Opinion-driven
and Insightful Articles”

13. What’s On Havana
daily updated on web
Curated event listing
including informative context on
venues and artists

14. Havana Guide
+500 venues
Restaurants, bars, landmarks.

15. audience
(sin afectar la visibilidad SEO)

16. LaHabana.com
March 2016– March 2017
3 182 576Pageviews
1 174 063Sessions
992 681Users
Data source: Google Analytics profiles for lahabana.com
Monthly Average
265kPageviews
97kSessions
82kUsers

17. LaHabana.com
March 2016– March 2017
2.71Pages / Session
1:14Avg. Session Duration
55 %Bounce Rate
84%% New Sessions
Data source: Google Analytics profiles for lahabana.com

18. LaHabana.com
March 2016– March 2017
Data source: Google Analytics profiles for lahabana.com

19. LaHabana.com
March 2016– March 2017
Data source: Google Analytics profiles for lahabana.com

20. LaHabana.com
March 2016– March 2017
Data source: Google Analytics profiles for lahabana.com

21. LaHabana.com
March 2016– March 2017
Data source: Google Analytics profiles for lahabana.com

23. LaHabana.com
Feb – May 2017
After April 2016, the site average position is below 10 (first page results)
More than 900 keywords ranking below 10
More than 150 keywords with more than 1000 impressions per month
250+ keywords with a CTR of 25% or more
Data source: Google Search Console profile for lahabana.com

24. Estimated Google traffic
value for Q1 2017
Values refers to the Adwords spending needed to achieve the same organic traffic and positions in Google SERPs. All figures are
minimum values
Data source: Google Search Console, Google Adwords Keywords Planner & in-house methodology
LaHabana.com
Q1 2017
$6 601
Estimated Google visibility
value
for Q1 2017
$122 732

25. facebook
insights

26. LaHabana.com
Cuba Absolutely
Mar 2016 – May 2017
24 958Combined Facebook followers
9 769
6.3x
Follower growth over period
Data source: Facebook Insights

27. LaHabana.com
12319276
Mar 2016 – Mar 2017
Facebook posts
685
153
Status
141
Events
Data source: Facebook Insights

28. LaHabana.com
Data source: Facebook Insights
Mar 2016 – Mar 2017
Facebook video views

29. LaHabana.com
Facebook
events published
users reached
141
86k
Mar 2016 – Mar 2017

30. Data source: Facebook Insights

31. Data source: Facebook Insights

32. Data source: Facebook Insights

33. Data source: Facebook Insightswe know the meaning of “viral content”…

34. 4 916 692Facebook Reach
LaHabana.com
Mar 2016 – Mar 2017
8 326 503Facebook content impressions
Data source: Facebook Insights

35. twitter
insights

36. 3235Combined Twitter followers
Mar 2016 – Mar 2017
Data source: Twitter Analytics
1637Tweets
464 579Tweet Impressions

37. Selected Stats for Q1 2017 Metrics for Mar 2016 – Mar 2017
6.5interactions per tweet
4.5average tweets per day
0.7website visits per tweet

38. Reached audience demographics
Data source: Twitter Analytics

40. email lists

41. Data source: Mailchimp Reports
+12kcurrent email list size
Open rates above travel industry benchmarks average

42. Multi-Channel reach over the
year

43. content impressions
12M5.9Musers reached
M is for Millions ;-)

44. Se acabó la
actividá!