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WE ACCELERATE THE
DESIGN AND
DEVELOPMENT OF NEW
PRODUCTS, SERVICES
AND EXPERIENCES…
THE 10 TYPES OF INNOVATION
PROFIT MODEL NETWORK
PRODUCT
PERFORMANCE PRODUCT SYSTEM SERVICE CHANNEL
BRAND
CUSTOMER
ENGAGEMENTSTRUCTURE PROCESS
CONFIGURATION
Focused within the enterprise
OFFERING
Focused on the core product
EXPERIENCE
Focused at the customer
…AND WE MAKE COOL
SHIT THAT MAKES YOU
RICH AND FAMOUS
ON HOSTING/SPEAKING DUTIES FROM IRIS
Dave Caygill
Matt Rebeiro Cal Mackenzie
John Grant
Peter Wilson
Benj Chilcott
TODAY’S PANEL
Jonathan Epstein
Sentient
James Keady
Samsung
Marcus Dennison-Smith
Cafe Nero
Sean Mckee
Schuh
Marc Overton
Cisco
Alex Kayser
yReceipts
Sam Ashken
Blippar
Jenny Griffiths
SnapFashion
Sarah McVittie
Dressipi
Steve Aird
Street Bees
Radha Davies
Consultant
Choice cuts: views from the coal face of retail (Panel)
James Keady, Samsung UK
Marcus Dennison-Smith, Caffé Nero
Sean McKee, schuh
10.20–10.40am Break
Test and Earn:
Choosing where to place your bets as a business leader
David Caygill, iris
James Bidwell, Springwise
Innovation applied.
Demos from companies creating the future
Alex Kayser, Yreceipts
Marc Overton, Cisco
Sam Ashken, Blippar
Steve Aird, Street Bees
War stories from the trenches of transformation (Panel)
Radha Davies, Consultant
Sarah McVittie, Dressipi
Alex Kayser, Yreceipts
12pm Lunch
8–8.30am Registration & Breakfast
Welcome
David Caygill & John Grant, iris
Disrupting Choice
Matt Rebeiro, iris
Be mean or be meaningful
John Grant, iris
The Amazon Effect
Calum Mackenzie, ex Amazon
Shopping with Gen Y and Gen Z
Peter Wilson, iris
Innovation applied.
Demos from companies creating the future
Sarah McVittie, Dressipi
Jonathan Epstein, Sentient
Jenny Griffiths, Snap Fashion
THIS MORNING’S AGENDA
THE STATE OF RETAIL IN 2017
John Grant
IN A MOMENT OF MASSIVE ECONOMIC AND
POLITICAL UNCERTAINTY A NEW U.S. PRESIDENT
STEPS UP TO GIVE HIS INAUGURATION ADDRESS…
Confidential © 2016 13
So, first of all, let me assert my firm belief that the only thing
we have to fear is...fear itself - nameless, unreasoning,
unjustified terror which paralyzes needed efforts to convert
retreat into advance. FRANKLIN.D. ROOSEVELT 1933
Confidential © 2016 14
‘SURF’S UP’
2017 IN RETAIL
STERLING -20%: BIGGER FALL THAN 1992 DEVALUATION
EVERYTHING FROM AVOCADO TO TV’S NOW MORE EXPENSIVE
Confidential © 2016 17
CHRISTMAS – MORE THAN ALRIGHT FOR SOME
Like for Like Dec Sales

+1%Year on Year (BRC)
ALDI Dec Sales

+15%Year on Year (ALDI)
“2016 saw consumer spending growth sign off with a very strong
quarter, but the headline number masks a story of softening
spend growth as the year came to an end.This could be an early
indication of things to come as consumers seem to have entered
2017 with more caution, citing worries about inflation and the
triggering of article 50. Looking ahead, all eyes will be on
whether this year will see households begin to feel squeezed by
rising prices, leading to a sustained fall in consumer spending on
discretionary items in favour of their day-to-day essentials.”

- Paul Lockstone, managing director at Barclaycard
ECONOMIC CONFIDENCE
IN JULY EVERY
REGION EXCEPT
LONDON HAD
NEGATIVE
EXPECTATIONS
BY SEPTEMBER
EVERY REGION EXCEPT
NORTH EAST/YORKS
HAD BOUNCED BACK
44% OF UK FASHION RETAILERS FINANCIALLY VULNERABLE (OPUS)
RETAIL BRANDS STILL RIDING HIGH
2011 2016
2017: A YEAR FOR BUILDING ON WHAT’S BEEN WORKING?
CLICK AND COLLECT
TRANSPARENCY
MOBILE ‘SHOPPING’
24/7
VISITORS & STAYERS
RATIONALISED RANGES
SERVICE/EXPERIENCE
SEE NOW BUY NOW
EVENTS & LAUNCHES
FRM (FANBASE CRM)
THE HARDEST THING MAY BE GETTING THE MOOD MUSIC RIGHT?
DISRUPTING CHOICE
Matt Rebeiro
Confidential © 2016 26
Confidential © 2016 27
Confidential © 2016 28
Confidential © 2016 29
Confidential © 2016 30
Confidential © 2016 31
Confidential © 2016 34
Confidential © 2016 35
Confidential © 2016 36
+20% DECISION
SIMPLICITY
+96% loyalty
+86% conversion
+115% advocacy
=
Confidential © 2016 37
1. SINGLE SERVE (NO CHOICE)



2. CURATION (SOME CHOICE)



3. CUSTOMISATION (CONTROLLED CHOICE)
Confidential © 2016 38
1. SINGLE SERVE 

(NO CHOICE)
Confidential © 2016 39
Confidential © 2016 40
90,000 1,350
Confidential © 2016 41
Confidential © 2016 42
Confidential © 2016 43
Confidential © 2016 44
Confidential © 2016 45
Confidential © 2016 46
2. CURATION/FILTERING

(SOME CHOICE)
TWO SIDES OF THE SAME COIN
CURATION
=
BRAND-LED
FILTERING
=
USER-LED
Confidential © 2016 48
Confidential © 2016 49
Confidential © 2016 50
Confidential © 2016 51
Confidential © 2016 52
Confidential © 2016 53
Confidential © 2016 54
3. CUSTOMISATION

(CONTROLLED CHOICE)
Confidential © 2016
Confidential © 2016 56
Confidential © 2016 57
Confidential © 2016 58
SO, WHAT’S YOUR CHOICE PLAY?
• SINGLE SERVE when the ends is more important than the means
• CURATE/FILTER when the decision has some cultural significance
• PERSONALISE when the product is an extension of the consumer’s identity
INFLUENCING CHOICE
Confidential © 2016 61
WHY BE MEAN WHEN YOU 

CAN BE MEANINGFUL?
John Grant
Confidential © 2016 62
DIFFERENTIATE 



OR DIE BY A
THOUSAND CUTS
Confidential © 2016 63
PARTICIPATION
POSITIONING
TRANSPARENCY
Confidential © 2016 64
Shoppers might be expecting this, and not a flat roofed industrial plant
Confidential © 2016 65
“Sainsbury's Holme Farm' is actually a packing
plant on an industrial estate.”
DAILY MIRROR
Shoppers might be expecting this, and not a flat roofed industrial plant
Confidential © 2016 66
SO MANY DIFFERENTWAYS TO BE DIFFERENT
Confidential © 2016 67
HARD YARDS BUT WORTH IT
CEO Dave Lewis claims
customers are now
returning as his focus on
“what makes Tesco unique”
and communicating that to
customers helps turn
around the business.
Confidential © 2016 68
THE SHOP SOCIAL WINDOW
Confidential © 2016 69
Confidential © 2016 70
TALKING POINT RETAIL
Confidential © 2016 71
72% OF MILLENNIALS WILLING TO PAY MORE TO BUY FROM
COMPANIES COMMITTED TO MAKING A POSITIVE SOCIAL OR
ENVIRONMENTAL IMPACT
Confidential © 2016 72
UX CX RX
Confidential © 2016 73
OMOTENASHI
Confidential © 2016 74
Confidential © 2016 75
Samsung Backstage Best Manufacturer
Training Portal for the third year in a row with
70% of the vote. ISELLMOBILE AWARDS
‘We have moved away from focusing on the technical
specifications of a device and now focus on how our devices
add value to the consumer’s life. Our approach to training is
to empower the staff with the knowledge that they need to
be able to relay a confident demonstration to consumers
that highlights how they can use their phone to meet their
needs. We use Samsung Backstage to host video
demonstrations so that staff are able to refresh their
knowledge around this at any time they wish.’ Liz McAuliffe,
training manager
SHOPPING WITH GENS Y & Z
Peter Wilson
Confidential © 2016 77
SHOPPING WITH GENS Y & Z:
HOW TO BUILD BRANDS WITH RETAIL INFLUENCE
Confidential © 2016 78
1980-1995


Digital Adopters

1995-2010
Digital Natives
Confidential © 2016 79
SPECIFICALLY, WE SOUGHT TO
UNDERSTAND HOW THEY SHOP
What are the key differences and similarities between
them?
What are their desires, needs and shopping habits?
What are the best channels to reach them to influence
their purchases?
And how should brands engage them throughout
the shopping process?
Confidential © 2016 80
METHODOLOGY
Online Quant:
purchase behaviour
trends (900
respondents)
Qualitative video diary
over 6 weeks
(45 respondents)
Social Intelligence
listening across social
media
(1.1m social
interactions)
Confidential © 2016 81
PEOPLE LIKE THESE
Bruno, Brazil, Gen Z
Rafaela, Brazil, Gen Y
Gautam, US, Gen Y
Brittney, US, Gen Z Sian, UK, Gen Y
Daniel, UK, Gen Z
Confidential © 2016 82
THE HEADLINES
Confidential © 2016 83
SHOPPING = CULTURE
Confidential © 2016 84
INFLUENC
E
FROM 2D
INFLUENCE
BRAND
SHOPPER
Confidential © 2016 85
SHOPPER
INFLUENC
E
TO 3D
INFLUENCE
INFLUENC
E
BRAND
PEER GROUP
SHOPPER
INFLUENC
E
BRAND
Confidential © 2016 86
A FLUID, SOCIAL CYCLE OF
INFLUENCE AND
INFLUENCING
BRAND
PEER GROUP
SHOPPER
ACTIVE
OWNERSHIP
COMPLETE
PURCHASE
PURCHASE
CHANNEL
INSPIRATION
VALIDATION
Confidential © 2016 87
They are more inclined to herd behaviour than
independent behaviour
TRUTH OR MYTH?
Confidential © 2016 88
They are more inclined to herd behaviour
than independent behaviour
TRUTH OR MYTH?
TRUTH:They invite and embrace influence
from trusted and collective sources
Confidential © 2016 89
They are fickle and impulsive: the ‘swipe-right’ generations
TRUTH OR MYTH?
Confidential © 2016 90
They are fickle and impulsive: the ‘swipe-
right’ generations
TRUTH OR MYTH?
MYTH.They ALWAYS seek to purchase
something they have had the chance to
screen and vet
Confidential © 2016 91
They care less about physical retail
experiences and prefer to execute their
shopping online
TRUTH OR MYTH?
Confidential © 2016 92
They care less about physical retail
experiences and prefer to execute their
shopping online
TRUTH OR MYTH?
MYTH. Physical retail experience still plays a
critical role: it’s where expectation needs to
meet reality
Confidential © 2016 93
They just want the moment of purchase to be
as easy as possible
TRUTH OR MYTH?
Confidential © 2016 94
They just want the moment of purchase to be
as easy as possible
True for Gen Y, but Gen Z also want to
celebrate their purchase
TRUTH OR MYTH?
Confidential © 2016 95
Post-purchase, they proudly display their
spoils via social media
TRUTH OR MYTH?
Confidential © 2016 96
Post-purchase, they proudly display their
spoils via social media
They warily share purchases as the need for
validation reaches its peak
TRUTH OR MYTH?
Confidential © 2016 97
THE 6 BIG IMPLICATIONS TO BECOME
‘A BRAND WITH RETAIL INFLUENCE’
Confidential © 2016 98
1. CELEBRATE COMMUNITIES OF SHOPPERS

WHO SHARE THE SAME VALUES
Confidential © 2016Confidential © 2016 99
GLOBAL EXAMPLE?
2. GIVE THEM A COLLECTIVE
EXPERIENCE WITH A
PERSONAL TOUCH
Confidential © 2016 100
3. MAKE YOUR PRODUCT CULTURALLY
RELEVANT WITH SMART PARTNERSHIPS
Confidential © 2016 101
4. HELP THEM EXPERIENCE AND BUY
YOUR PRODUCT IN THEIR CHANNELS
Confidential © 2016 102
5. MAKE THE ACT OF PURCHASE
SUPER SIMPLE AND SUPER SOCIAL
Confidential © 2016 103
6. HELP THEM ENJOY OWNING THEIR NEW PRODUCT:
BEFORE, DURING AND AFTER THEY BUY
INNOVATION APPLIED
Demos from companies creating
the future
Sarah McVittie
Dressipi
–Johnny Appleseed
www.
http://dressipi.com/
Jonathan Epstein
Sentient
Copyright © 2016 Sentient Technologies LLC. All rights reserved.Copyright © 2016 Sentient Technologies LLC. All rights reserved.
AI-Powered Customer
Experiences
Jonathan Epstein
Chief Marketing Officer, Sentient Technologies
Retail Ignition 2017
Copyright © 2016 Sentient Technologies LLC. All rights reserved.
3%
Copyright © 2016 Sentient Technologies LLC. All rights reserved.
97%
Copyright © 2016 Sentient Technologies LLC. All rights reserved.
20162006
*Gartner
Copyright © 2016 Sentient Technologies LLC. All rights reserved.
RIGHT PRODUCTS
RIGHT PRICE
RIGHT CONTEXT
Copyright © 2016 Sentient Technologies LLC. All rights reserved.
“
Copyright © 2016 Sentient Technologies LLC. All rights reserved.
“




AI is the new UI
– Accenture Technology Vision 2017
Copyright © 2016 Sentient Technologies LLC. All rights reserved.
$143M
in total funding
9 years
platform & technology
development
37 Patents
submitted to date; 12 patents issued
100+ Employees
HQ in San Francisco with offices in San
Jose and Hong Kong
We know AI.
Founded by the team that developed the technology that became Siri.
Copyright © 2016 Sentient Technologies LLC. All rights reserved.
Sentient Aware uses visual conversation
to detect in-the-moment shopper intent and
deliver personalized recommendations.
Sentient Ascend brings the power of AI
to testing and audience engagement—
evolving high-performing layouts based on
interactions with the target audience.
Sentient is Delivering Intelligent Commerce
Our suite of AI-powered products drives personalization and
engagement across the entire customer journey to deliver
transformational improvement in revenues and conversion.
Copyright © 2016 Sentient Technologies LLC. All rights reserved.
AWARE
Product

Catalog
User
Deep Granular
Understanding 

of Products
Real-Time Understanding
of Shopper’s Intent and
Preferences
AWARE Connects Each Shopper with 

Products They Love
Copyright © 2016 Sentient Technologies LLC. All rights reserved.
In Multiple Contexts and Multiple Touchpoints



Copyright © 2016 Sentient Technologies LLC. All rights reserved.
For Fashion and Home Categories
EYEWEAR
JEWELRY & WATCHES
DRESSES/BLOUSES
HANDBAGS
PANTS
FOOTWEAR HOME GOODS
Copyright © 2016 Sentient Technologies LLC. All rights reserved.
Copyright © 2016 Sentient Technologies LLC. All rights reserved.
Customers seeing:
Aware Delivers Uplifts Across Many Key
Business Indicators
20%+

increase in
conversion rates
25%

improvement in
search-to-cart
rates
10–15%

increase in average
order value
merchandising of 

90%+

of their catalogs
Copyright © 2016 Sentient Technologies LLC. All rights reserved.
New Capabilities

Shop the Look
Copyright © 2016 Sentient Technologies LLC. All rights reserved.
New Capabilities

Text/Tag to Model integration
Objective: Build richer dataset on catalog, enable conversational UI and search integration
Copyright © 2016 Sentient Technologies LLC. All rights reserved.
New Capabilities - Search Integration
Objective: Enable Aware on high traffic entry point on multi-brand retailers sites
Copyright © 2016 Sentient Technologies LLC. All rights reserved.
Copyright © 2016 Sentient Technologies LLC. All rights reserved.
TEST YOUR FULL
FUNNEL
Optimize your entire funnel
ACHIEVE GAINS
DURING TESTING
Ascend optimizes
throughout the test process
as it finds the winning
design
GET BETTER
RESULTS,
QUICKER
Do a year’s worth of A/B
testing in a single month
TEST MORE
Tests dozens of ideas at
once, and all of their
combinations too
TEST FASTER
10-100X faster than
traditional A/B or MVT
AUTOMATE YOUR
TESTING
Ascend manages the
entire testing program so
you can focus on ideas,
not administration
Ascend AI Testing vs. A/B Testing
Copyright © 2016 Sentient Technologies LLC. All rights reserved.Copyright © 2017 Sentient Technologies LLC. All rights reserved.
Copyright © 2016 Sentient Technologies LLC. All rights reserved.
40,000
Visitors in 3 weeks
434%
Increase in
CTR
28,800
Test combinations
13%
Increase in
average order
value
16%
Increased
conversions to the
checkout page
3
Weeks of
testing
4
Page
funnel
tested
38%
more conversions160
15
changes
tested
possible
designs
Best-performing design:
Customer Successes
Copyright © 2016 Sentient Technologies LLC. All rights reserved.
“
Copyright © 2016 Sentient Technologies LLC. All rights reserved.
“Your AI will be a key point of
distinction for your business
vs. your competitors.
– Accenture Technology Vision 2017
Copyright © 2016 Sentient Technologies LLC. All rights reserved.Copyright © 2016 Sentient Technologies LLC. All rights reserved.
Thank you
Jonathan Epstein
Chief Marketing Officer
Jonathan.Epstein@sentient.ai
www.sentient.ai
Jenny Griffiths
SnapFashion
131
http://dressipi.com/
PANEL
CHOICE CUTS: VIEWS FROM THE COAL-FACE OF RETAIL
James Keady - Samsung
Marcus Dennison Smith - Cafe Nero
Sean McKee - schuh
TEST & EARN
David Caygill
Choosing where to place your bets as a business leader
STAYING POWER
Successful innovators often find it impossible to sustain performance coming up with
new game changing products or services.
–Deepak Chopra
“When you make a choice,
you change the future.” 
THE TWO MOST IMPORTANT CHOICES THAT DEFINE
YOUR COMPANIES FUTURE SUCCESS
What problems shall we
solve?
How much of our time
and resources should
we invest in innovation?
RAPID CO-CREATION PROTOTYPE
ACCELERATOR PIVOT TEST-AND-LEARN
ITERATE AGILE LEAN SCALABLE FAIL-FAST
MVP PIZZA-TEAM CROWDSOURCING
OPEN-INNOVATION PIZZA-TEAM
BUSINESSMODEL
NEWEXISTING
TECHNICAL COMPETENCES
EXISTING NEW
DISRUPTIVE ARCHITECTURAL
RADICALROUTINE
Streaming services for content owners
Premium VIP service for retailers
Search services for publishers
Eateries for retailers
A new model for car maker
A new flagship store for a retailers
Jet engines for aircraft makers
Own brand products for retailers
Inspired by: Harvard Business Review, You need an innovation strategy
SPENDING CHOICES
TODAY
TOMORROW
Daily operations
turbulence
Incremental
improvement
Sustaining
innovations
Breakthrough
innovations
Sustain success
Faster, cheaper
(efficiency)
Better
(effectiveness)
Growth
(transformation)
Actual resource
allocation
85%
5%
5%
5%
Ideal resource
allocation
75%
5%
10%
10%
BenefitActivity
Inspired by: Harvard Business Review, How to prioritise your innovation budget
INVESTING IN THE TOMORROW REQUIRES FOCUS
THREE TIPS FOR FOCUS
Segregate funds for
improvement and
innovation
Tame the turbulence:



Do less.

Important not urgent.

Slow trigger, fast bullet.
Separate your
innovation engine and
performance engines
James Bidwell
Springwise
RETAIL IGNITION
JANUARY 2017
www.springwise.com
Introduction to James and Springwise
Retail Ignition in action via the Springwise community
How to make it happen RE_SET
Q&A






Agenda 

Introduction to James
The global source for innovation intelligence
and strategy
Powered by our network of over 20,000 Springspotters in
190+ countries, we curate and  publish the most exciting
global innovations every day.
The Springwise mission is to provide the most up to date
innovation intelligence in the world, to create positive
change and to help you navigate the future.
Alumni
Alumni
INNOVATION SNAPSHOTS
TRUSTED BY
SPRINGWISE INNOVATIONS
SPRINGWISE INNOVATIONS
SPRINGWISE INNOVATIONS
Political, Economic, Social, Business, Environment,
Technolology,…...massive impact on consumers,
staff and business owners/shareholders.....and we
are at the beginning
• By 2020 UK online sales predicted to rise by 50% to £63bn
• Sales via smartphone increased by 90% Jan to Sept 2016
•
• 1.2 billion parcels delivered in 2016 (920m in 2014)
• 20% of retail jobs to disappear by 2025
• Disruption everywhere + massive pressure on both sales and
margin




Retail context – radical change will continue…...
1. Online/offline
2. Home as the new channel
3. 3D Printing
4. Fashion & Tech
5. The Store
6. Delivery
7. Purpose




The Springwise global view
ON LINE/OFF LINE
ON LINE/OFF LINE
HOME AS THE NEW CHANNEL
HOME AS THE NEW CHANNEL
FASHION & TECH
FASHION & TECH
FASHION & TECH
SHARING
STORE INNOVATIONS
STORE INNOVATIONS
STORE INNOVATIONS
STORE INNOVATIONS
DELIVERY
DELIVERY
WORK
TRANSPARENCY
PURPOSE
RE_SET
RE_SET
WEIRD
Thank you
james@springwise.com
www.springwise.com
INNOVATION APPLIED
Demos from companies creating
the future
Alex Kayser
yReceipts
100m transactions
in brick-and-mortar
6 billion
identified
transactions
£380bn £750bn
LOYALTY PROGRAMME
LOYALTY PROGRAMMEMargin
Closing the loop
£380bn £750bn
Marc Overton
Cisco
The Real Internet of
Things




From “Things” to Business Outcomes
The Real Impact of IoT in Transforming Industries
Hype #1
Its going to happen in
the future
Reality – IoT is Real Now
30M
25M
20M
15M
10M
5M
4000
3500
3000
2500
2000
1500
1000
500
# of Enterprises
20162015
# of Devices
Adding 1M+ monthly
2014201620152014
Adding 120+ monthly
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
8,000+ Enterprises on Cisco Jasper Platform
Control Center
Networks IoT Apps / IT
CRM, ERP, etc.
Devices
Service Lifecycle
Software
Requiresdeepintegrations
The IoT Challenge
Provision
Monitor Performance
Meter Usage Rate
Manage Carrier
Interconnects
Activate
Security
Policies
Deliver
Support
Deactivate
Diagnose Faults
Billing
PotentialFoglayer
▪ Volume
▪ Velocity
▪ Variety
• Global
• Quality
• Legacy
• Visibility
• Diagnostics
• Innovation
• Legacy
• Performance
• Integration
Hype #2
IoT is about Things 

and Connections
Reality:
IoT is about
Business Outcomes
Increased productivity
1
Improve Product/ Time to market
2
Faster Decision Making
3
Reduce Costs
4
Improve Customer Experience
5
Competitive Differentiation
6
Business Outcomes
Hype #3
IoT is about Product(s)
Transforming a 

Product Business
to a Connected 

Service Business.
• Increased margins by 8%-10%
• Virtually eliminated truck rolls via
remote management
• Eliminates unknowns in new markets
VENDING
“We used to spend over two full man
days auditing bills for 15,000
machines. And now we have
100,000 machines. Auditing those
takes about 20 minutes.”
— Mandeep Arora, CEO 

Cantaloupe Systems
• Control Center’s near zero-touch lifecycle management
automatically switches connected vending machines to
billable status the moment they’re installed
• Diagnostic tools allow the company to resolve
connectivity issues without sending out a technician,

a big cost savings
• Automated device monitoring address usage

and connectivity issues as soon as they occur
• APIs for extracting real-time usage and billing data,

and importing it into their own backend systems
FOOD AND BEVERAGES
Remote diagnostics so they can troubleshoot device
problems without operator intervention
Open API library allows Ingenico to export data to their
billing systems so they can easily invoice their own
customers
Support for customer users so Ingenico’s customers
can monitor their own devices on Control Center
The ability to detect fraudulent behavior and
automatically deactivate the SIM
Point of Sale
Ingenico builds credit card processing devices for use in a
variety of settings, including retail stores, restaurants, and
service stations.
Close to 1,000 Starbucks stores throughout Canada
using Control Center for managing connectivity for
mission-critical retail transactions
Control Center gives them the ability to automate cost
controls to ensure connectivity costs are predictable
and there are no hidden surprises
Point of Sale
Over 1800 branches in Germany use Control Centre
for POS resiliency
SM Markt can activate and deactivate individual or
groups of SIMs automatically, improving SLAs and
reducing costs in real-time
Point of Sale
THERE’S
NEVER BEEN
A BETTER
TIME
Sam Ashken
Blippar
The Future of Choice
Iris Retail Ignition. Feb 2017.
The Visual Browser
Powered by AR + AI
To give you more from
the world you see.
Our Vision
We are giving people tools
to understand and get more
from whatever they are
looking at.
Blippar Vision for The Future of Choice:

Everyone’s personal shopper is Blippar’s mission
to personalize shopping by helping people to
make the right choices.



Choice, preferences and information about products are all
growing. People need timely information to make the right choice
for them wherever they happen to be.



Everyone’s personal shopper will make the benefits of a personal
shopper accessible to anyone with a smartphone.
How Retailers & Brands Benefit
• Retailer differentiation
• Deeper shopper relationships
• Greater volume and margin
• Targeted Shopper discounts
• Insight on shopper behaviour
• Increased margin
SHOPPER
RETAILER
BRAND
• Personal recommendations
• Deeper shopper experience
• Retailer & brand loyalty
Meet Luka:
Habitual
location:
Current need
state:
Shopping
preferences:
Works in
London
Bridge
In market for
premium,
small car
Five-a-day
fanatic
Thanks!
@samashken
Sam.ashken@blippar.com
Steve Aird
Street Bees
Streetbees
The World’s Intelligence Platform
Streetbees brings
together the
ethnographic
DEPTH of qual
research with the
statistical
ACCURACY of
quant research.
Streetbees adopt a
flexible research
methodology that
allows dynamic
interaction with the
community in real
time.
Streetbees provides
real-time
intelligence and
insights leveraging
its mobile
technology and
community spread
across 87 countries.
Streetbees use no
survey forms and no
panels. Direct
communications
with your
consumers on-the-
ground at large
scale.
We	are	
Agile
We	are		
Immersive
We	are		
Effective
We	are		
Holistic
Real People. Real Lives. In Real Time.
Streetbees provides access to on-the-ground insights. In real time.
Anywhere in the world.
Opening a window into people’s homes, what they do out-of-home and their digital
interactions. Streetbees captures insights “In the Moment” of engagement.
In-Home Out-of-Home Online
Food & Beverage Consumption
Health & Beauty Usage
Entertainment Habits
Shopping Rituals
Online Journeys
Mobile Journeys
Streetbees provides real-time intelligence and insights leveraging its mobile
technology and community spread across 87 countries.
Since its launch, Streetbees has become a global intelligence partner for blue chip
companies across the world.
Streetbees brings together the ethnographic DEPTH of qual research with the
statistical ACCURACY of quant research.
Streetbees adopts a flexible research methodology that allows dynamic interaction
with the community in real time.
Collaborative	
research	design
Representative	
sampling
Ethnographic	
depth	at	scale	
Tech	enabled	
response	
validation
Real-time	data	
processing
Analytical	
dashboards
Access any
consumer segment
anywhere in the
world, from London
to Shanghai, from
New York to Manila.
No data is beyond
your reach.
With our
Conversational
Research
technology, you can
capture real insights
in the moment of
engagement and
watch real habits
instead of relying on
claimed behaviour.
Every single image
and data point is
cross-verified by
human analysts for
quality assurance.
Our built-in
algorithms monitor
the data in real time
to ensure
representative
sampling.
With the power of
artificial intelligence
and geo-location
technology, we can
launch any study
within 24 hours and
display verified
results in real time.
We deliver rich
insights extracted
from quantitative
data and in-depth
analysis of images.
You can view the
results through your
live dashboard and
even order
a customised report.
Tell us what you
need to know
from anywhere in
the world. Tapping
into our question
database
turbocharged by
machine
learning, we design
a study
directly addressing
your questions.
1 2 3 4 5 6
No survey forms. No panels. Direct communications with your consumers on-the-
ground at large scale.
• Streetbees’ mobile surveys incorporate comprehensive example
photos from the local setting to achieve high quality responses
from participants
• Participants who do not use a smart phone can join the via our
mobile web app to ensure participation from areas where
smartphone penetration is low
• Photos and data captured on site are immediately reviewed after
submission and participants are given feedback on submission
quality via text message to ensure high quality
Streetbees’ chat interface allows participants to share insights in the moment just like
they talk to a friend on WhatsApp or text their mum.
By capturing real insights from real people in the moment of engagement,
Streetbees provides direct access to consumers on the ground.
Our bees can capture their shopping trip in a supermarket or their breakfast routines
at home using our Conversational Research platform.
After each response gets validated and analysed, the results are displayed in a
custom dashboard designed for the study.
With Streetbees’ dynamic interaction platform, you can ask follow-up questions to a
particular participant or a select group.
Streetbees
The World’s Intelligence Platform
PANEL
WAR STORIES FROM THE TRENCHES OF
TRANSFORMATION
Radha Davies - Consultant
Sarah McVittie - Dressipi
Alex Kayser - yReceipts
Thank you!

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Retail Ignition

  • 1.
  • 2.
  • 3. WE ACCELERATE THE DESIGN AND DEVELOPMENT OF NEW PRODUCTS, SERVICES AND EXPERIENCES…
  • 4. THE 10 TYPES OF INNOVATION PROFIT MODEL NETWORK PRODUCT PERFORMANCE PRODUCT SYSTEM SERVICE CHANNEL BRAND CUSTOMER ENGAGEMENTSTRUCTURE PROCESS CONFIGURATION Focused within the enterprise OFFERING Focused on the core product EXPERIENCE Focused at the customer
  • 5. …AND WE MAKE COOL SHIT THAT MAKES YOU RICH AND FAMOUS
  • 6. ON HOSTING/SPEAKING DUTIES FROM IRIS Dave Caygill Matt Rebeiro Cal Mackenzie John Grant Peter Wilson Benj Chilcott
  • 7. TODAY’S PANEL Jonathan Epstein Sentient James Keady Samsung Marcus Dennison-Smith Cafe Nero Sean Mckee Schuh Marc Overton Cisco Alex Kayser yReceipts Sam Ashken Blippar Jenny Griffiths SnapFashion Sarah McVittie Dressipi Steve Aird Street Bees Radha Davies Consultant
  • 8.
  • 9. Choice cuts: views from the coal face of retail (Panel) James Keady, Samsung UK Marcus Dennison-Smith, Caffé Nero Sean McKee, schuh 10.20–10.40am Break Test and Earn: Choosing where to place your bets as a business leader David Caygill, iris James Bidwell, Springwise Innovation applied. Demos from companies creating the future Alex Kayser, Yreceipts Marc Overton, Cisco Sam Ashken, Blippar Steve Aird, Street Bees War stories from the trenches of transformation (Panel) Radha Davies, Consultant Sarah McVittie, Dressipi Alex Kayser, Yreceipts 12pm Lunch 8–8.30am Registration & Breakfast Welcome David Caygill & John Grant, iris Disrupting Choice Matt Rebeiro, iris Be mean or be meaningful John Grant, iris The Amazon Effect Calum Mackenzie, ex Amazon Shopping with Gen Y and Gen Z Peter Wilson, iris Innovation applied. Demos from companies creating the future Sarah McVittie, Dressipi Jonathan Epstein, Sentient Jenny Griffiths, Snap Fashion THIS MORNING’S AGENDA
  • 10.
  • 11. THE STATE OF RETAIL IN 2017 John Grant
  • 12. IN A MOMENT OF MASSIVE ECONOMIC AND POLITICAL UNCERTAINTY A NEW U.S. PRESIDENT STEPS UP TO GIVE HIS INAUGURATION ADDRESS…
  • 13. Confidential © 2016 13 So, first of all, let me assert my firm belief that the only thing we have to fear is...fear itself - nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance. FRANKLIN.D. ROOSEVELT 1933
  • 14. Confidential © 2016 14 ‘SURF’S UP’ 2017 IN RETAIL
  • 15. STERLING -20%: BIGGER FALL THAN 1992 DEVALUATION
  • 16. EVERYTHING FROM AVOCADO TO TV’S NOW MORE EXPENSIVE
  • 17. Confidential © 2016 17 CHRISTMAS – MORE THAN ALRIGHT FOR SOME Like for Like Dec Sales
 +1%Year on Year (BRC) ALDI Dec Sales
 +15%Year on Year (ALDI)
  • 18. “2016 saw consumer spending growth sign off with a very strong quarter, but the headline number masks a story of softening spend growth as the year came to an end.This could be an early indication of things to come as consumers seem to have entered 2017 with more caution, citing worries about inflation and the triggering of article 50. Looking ahead, all eyes will be on whether this year will see households begin to feel squeezed by rising prices, leading to a sustained fall in consumer spending on discretionary items in favour of their day-to-day essentials.”
 - Paul Lockstone, managing director at Barclaycard
  • 19. ECONOMIC CONFIDENCE IN JULY EVERY REGION EXCEPT LONDON HAD NEGATIVE EXPECTATIONS BY SEPTEMBER EVERY REGION EXCEPT NORTH EAST/YORKS HAD BOUNCED BACK
  • 20. 44% OF UK FASHION RETAILERS FINANCIALLY VULNERABLE (OPUS)
  • 21. RETAIL BRANDS STILL RIDING HIGH 2011 2016
  • 22. 2017: A YEAR FOR BUILDING ON WHAT’S BEEN WORKING? CLICK AND COLLECT TRANSPARENCY MOBILE ‘SHOPPING’ 24/7 VISITORS & STAYERS RATIONALISED RANGES SERVICE/EXPERIENCE SEE NOW BUY NOW EVENTS & LAUNCHES FRM (FANBASE CRM)
  • 23. THE HARDEST THING MAY BE GETTING THE MOOD MUSIC RIGHT?
  • 25.
  • 32.
  • 33.
  • 36. Confidential © 2016 36 +20% DECISION SIMPLICITY +96% loyalty +86% conversion +115% advocacy =
  • 37. Confidential © 2016 37 1. SINGLE SERVE (NO CHOICE)
 
 2. CURATION (SOME CHOICE)
 
 3. CUSTOMISATION (CONTROLLED CHOICE)
  • 38. Confidential © 2016 38 1. SINGLE SERVE 
 (NO CHOICE)
  • 40. Confidential © 2016 40 90,000 1,350
  • 46. Confidential © 2016 46 2. CURATION/FILTERING
 (SOME CHOICE)
  • 47. TWO SIDES OF THE SAME COIN CURATION = BRAND-LED FILTERING = USER-LED
  • 54. Confidential © 2016 54 3. CUSTOMISATION
 (CONTROLLED CHOICE)
  • 59. SO, WHAT’S YOUR CHOICE PLAY? • SINGLE SERVE when the ends is more important than the means • CURATE/FILTER when the decision has some cultural significance • PERSONALISE when the product is an extension of the consumer’s identity
  • 61. Confidential © 2016 61 WHY BE MEAN WHEN YOU 
 CAN BE MEANINGFUL? John Grant
  • 62. Confidential © 2016 62 DIFFERENTIATE 
 
 OR DIE BY A THOUSAND CUTS
  • 63. Confidential © 2016 63 PARTICIPATION POSITIONING TRANSPARENCY
  • 64. Confidential © 2016 64 Shoppers might be expecting this, and not a flat roofed industrial plant
  • 65. Confidential © 2016 65 “Sainsbury's Holme Farm' is actually a packing plant on an industrial estate.” DAILY MIRROR Shoppers might be expecting this, and not a flat roofed industrial plant
  • 66. Confidential © 2016 66 SO MANY DIFFERENTWAYS TO BE DIFFERENT
  • 67. Confidential © 2016 67 HARD YARDS BUT WORTH IT CEO Dave Lewis claims customers are now returning as his focus on “what makes Tesco unique” and communicating that to customers helps turn around the business.
  • 68. Confidential © 2016 68 THE SHOP SOCIAL WINDOW
  • 70. Confidential © 2016 70 TALKING POINT RETAIL
  • 71. Confidential © 2016 71 72% OF MILLENNIALS WILLING TO PAY MORE TO BUY FROM COMPANIES COMMITTED TO MAKING A POSITIVE SOCIAL OR ENVIRONMENTAL IMPACT
  • 72. Confidential © 2016 72 UX CX RX
  • 73. Confidential © 2016 73 OMOTENASHI
  • 75. Confidential © 2016 75 Samsung Backstage Best Manufacturer Training Portal for the third year in a row with 70% of the vote. ISELLMOBILE AWARDS ‘We have moved away from focusing on the technical specifications of a device and now focus on how our devices add value to the consumer’s life. Our approach to training is to empower the staff with the knowledge that they need to be able to relay a confident demonstration to consumers that highlights how they can use their phone to meet their needs. We use Samsung Backstage to host video demonstrations so that staff are able to refresh their knowledge around this at any time they wish.’ Liz McAuliffe, training manager
  • 76. SHOPPING WITH GENS Y & Z Peter Wilson
  • 77. Confidential © 2016 77 SHOPPING WITH GENS Y & Z: HOW TO BUILD BRANDS WITH RETAIL INFLUENCE
  • 78. Confidential © 2016 78 1980-1995
 
Digital Adopters
 1995-2010 Digital Natives
  • 79. Confidential © 2016 79 SPECIFICALLY, WE SOUGHT TO UNDERSTAND HOW THEY SHOP What are the key differences and similarities between them? What are their desires, needs and shopping habits? What are the best channels to reach them to influence their purchases? And how should brands engage them throughout the shopping process?
  • 80. Confidential © 2016 80 METHODOLOGY Online Quant: purchase behaviour trends (900 respondents) Qualitative video diary over 6 weeks (45 respondents) Social Intelligence listening across social media (1.1m social interactions)
  • 81. Confidential © 2016 81 PEOPLE LIKE THESE Bruno, Brazil, Gen Z Rafaela, Brazil, Gen Y Gautam, US, Gen Y Brittney, US, Gen Z Sian, UK, Gen Y Daniel, UK, Gen Z
  • 82. Confidential © 2016 82 THE HEADLINES
  • 83. Confidential © 2016 83 SHOPPING = CULTURE
  • 84. Confidential © 2016 84 INFLUENC E FROM 2D INFLUENCE BRAND SHOPPER
  • 85. Confidential © 2016 85 SHOPPER INFLUENC E TO 3D INFLUENCE INFLUENC E BRAND PEER GROUP SHOPPER INFLUENC E BRAND
  • 86. Confidential © 2016 86 A FLUID, SOCIAL CYCLE OF INFLUENCE AND INFLUENCING BRAND PEER GROUP SHOPPER ACTIVE OWNERSHIP COMPLETE PURCHASE PURCHASE CHANNEL INSPIRATION VALIDATION
  • 87. Confidential © 2016 87 They are more inclined to herd behaviour than independent behaviour TRUTH OR MYTH?
  • 88. Confidential © 2016 88 They are more inclined to herd behaviour than independent behaviour TRUTH OR MYTH? TRUTH:They invite and embrace influence from trusted and collective sources
  • 89. Confidential © 2016 89 They are fickle and impulsive: the ‘swipe-right’ generations TRUTH OR MYTH?
  • 90. Confidential © 2016 90 They are fickle and impulsive: the ‘swipe- right’ generations TRUTH OR MYTH? MYTH.They ALWAYS seek to purchase something they have had the chance to screen and vet
  • 91. Confidential © 2016 91 They care less about physical retail experiences and prefer to execute their shopping online TRUTH OR MYTH?
  • 92. Confidential © 2016 92 They care less about physical retail experiences and prefer to execute their shopping online TRUTH OR MYTH? MYTH. Physical retail experience still plays a critical role: it’s where expectation needs to meet reality
  • 93. Confidential © 2016 93 They just want the moment of purchase to be as easy as possible TRUTH OR MYTH?
  • 94. Confidential © 2016 94 They just want the moment of purchase to be as easy as possible True for Gen Y, but Gen Z also want to celebrate their purchase TRUTH OR MYTH?
  • 95. Confidential © 2016 95 Post-purchase, they proudly display their spoils via social media TRUTH OR MYTH?
  • 96. Confidential © 2016 96 Post-purchase, they proudly display their spoils via social media They warily share purchases as the need for validation reaches its peak TRUTH OR MYTH?
  • 97. Confidential © 2016 97 THE 6 BIG IMPLICATIONS TO BECOME ‘A BRAND WITH RETAIL INFLUENCE’
  • 98. Confidential © 2016 98 1. CELEBRATE COMMUNITIES OF SHOPPERS
 WHO SHARE THE SAME VALUES
  • 99. Confidential © 2016Confidential © 2016 99 GLOBAL EXAMPLE? 2. GIVE THEM A COLLECTIVE EXPERIENCE WITH A PERSONAL TOUCH
  • 100. Confidential © 2016 100 3. MAKE YOUR PRODUCT CULTURALLY RELEVANT WITH SMART PARTNERSHIPS
  • 101. Confidential © 2016 101 4. HELP THEM EXPERIENCE AND BUY YOUR PRODUCT IN THEIR CHANNELS
  • 102. Confidential © 2016 102 5. MAKE THE ACT OF PURCHASE SUPER SIMPLE AND SUPER SOCIAL
  • 103. Confidential © 2016 103 6. HELP THEM ENJOY OWNING THEIR NEW PRODUCT: BEFORE, DURING AND AFTER THEY BUY
  • 104. INNOVATION APPLIED Demos from companies creating the future
  • 108. Copyright © 2016 Sentient Technologies LLC. All rights reserved.Copyright © 2016 Sentient Technologies LLC. All rights reserved. AI-Powered Customer Experiences Jonathan Epstein Chief Marketing Officer, Sentient Technologies Retail Ignition 2017
  • 109. Copyright © 2016 Sentient Technologies LLC. All rights reserved. 3%
  • 110. Copyright © 2016 Sentient Technologies LLC. All rights reserved. 97%
  • 111. Copyright © 2016 Sentient Technologies LLC. All rights reserved. 20162006 *Gartner
  • 112. Copyright © 2016 Sentient Technologies LLC. All rights reserved. RIGHT PRODUCTS RIGHT PRICE RIGHT CONTEXT
  • 113. Copyright © 2016 Sentient Technologies LLC. All rights reserved. “ Copyright © 2016 Sentient Technologies LLC. All rights reserved. “ 
 
 AI is the new UI – Accenture Technology Vision 2017
  • 114. Copyright © 2016 Sentient Technologies LLC. All rights reserved. $143M in total funding 9 years platform & technology development 37 Patents submitted to date; 12 patents issued 100+ Employees HQ in San Francisco with offices in San Jose and Hong Kong We know AI. Founded by the team that developed the technology that became Siri.
  • 115. Copyright © 2016 Sentient Technologies LLC. All rights reserved. Sentient Aware uses visual conversation to detect in-the-moment shopper intent and deliver personalized recommendations. Sentient Ascend brings the power of AI to testing and audience engagement— evolving high-performing layouts based on interactions with the target audience. Sentient is Delivering Intelligent Commerce Our suite of AI-powered products drives personalization and engagement across the entire customer journey to deliver transformational improvement in revenues and conversion.
  • 116. Copyright © 2016 Sentient Technologies LLC. All rights reserved. AWARE Product
 Catalog User Deep Granular Understanding 
 of Products Real-Time Understanding of Shopper’s Intent and Preferences AWARE Connects Each Shopper with 
 Products They Love
  • 117. Copyright © 2016 Sentient Technologies LLC. All rights reserved. In Multiple Contexts and Multiple Touchpoints
 

  • 118. Copyright © 2016 Sentient Technologies LLC. All rights reserved. For Fashion and Home Categories EYEWEAR JEWELRY & WATCHES DRESSES/BLOUSES HANDBAGS PANTS FOOTWEAR HOME GOODS
  • 119. Copyright © 2016 Sentient Technologies LLC. All rights reserved.
  • 120. Copyright © 2016 Sentient Technologies LLC. All rights reserved. Customers seeing: Aware Delivers Uplifts Across Many Key Business Indicators 20%+
 increase in conversion rates 25%
 improvement in search-to-cart rates 10–15%
 increase in average order value merchandising of 
 90%+
 of their catalogs
  • 121. Copyright © 2016 Sentient Technologies LLC. All rights reserved. New Capabilities
 Shop the Look
  • 122. Copyright © 2016 Sentient Technologies LLC. All rights reserved. New Capabilities
 Text/Tag to Model integration Objective: Build richer dataset on catalog, enable conversational UI and search integration
  • 123. Copyright © 2016 Sentient Technologies LLC. All rights reserved. New Capabilities - Search Integration Objective: Enable Aware on high traffic entry point on multi-brand retailers sites
  • 124. Copyright © 2016 Sentient Technologies LLC. All rights reserved.
  • 125. Copyright © 2016 Sentient Technologies LLC. All rights reserved. TEST YOUR FULL FUNNEL Optimize your entire funnel ACHIEVE GAINS DURING TESTING Ascend optimizes throughout the test process as it finds the winning design GET BETTER RESULTS, QUICKER Do a year’s worth of A/B testing in a single month TEST MORE Tests dozens of ideas at once, and all of their combinations too TEST FASTER 10-100X faster than traditional A/B or MVT AUTOMATE YOUR TESTING Ascend manages the entire testing program so you can focus on ideas, not administration Ascend AI Testing vs. A/B Testing
  • 126. Copyright © 2016 Sentient Technologies LLC. All rights reserved.Copyright © 2017 Sentient Technologies LLC. All rights reserved.
  • 127. Copyright © 2016 Sentient Technologies LLC. All rights reserved. 40,000 Visitors in 3 weeks 434% Increase in CTR 28,800 Test combinations 13% Increase in average order value 16% Increased conversions to the checkout page 3 Weeks of testing 4 Page funnel tested 38% more conversions160 15 changes tested possible designs Best-performing design: Customer Successes
  • 128. Copyright © 2016 Sentient Technologies LLC. All rights reserved. “ Copyright © 2016 Sentient Technologies LLC. All rights reserved. “Your AI will be a key point of distinction for your business vs. your competitors. – Accenture Technology Vision 2017
  • 129. Copyright © 2016 Sentient Technologies LLC. All rights reserved.Copyright © 2016 Sentient Technologies LLC. All rights reserved. Thank you Jonathan Epstein Chief Marketing Officer Jonathan.Epstein@sentient.ai www.sentient.ai
  • 132. PANEL CHOICE CUTS: VIEWS FROM THE COAL-FACE OF RETAIL James Keady - Samsung Marcus Dennison Smith - Cafe Nero Sean McKee - schuh
  • 133. TEST & EARN David Caygill Choosing where to place your bets as a business leader
  • 134. STAYING POWER Successful innovators often find it impossible to sustain performance coming up with new game changing products or services.
  • 135. –Deepak Chopra “When you make a choice, you change the future.” 
  • 136. THE TWO MOST IMPORTANT CHOICES THAT DEFINE YOUR COMPANIES FUTURE SUCCESS What problems shall we solve? How much of our time and resources should we invest in innovation?
  • 137. RAPID CO-CREATION PROTOTYPE ACCELERATOR PIVOT TEST-AND-LEARN ITERATE AGILE LEAN SCALABLE FAIL-FAST MVP PIZZA-TEAM CROWDSOURCING OPEN-INNOVATION PIZZA-TEAM
  • 138. BUSINESSMODEL NEWEXISTING TECHNICAL COMPETENCES EXISTING NEW DISRUPTIVE ARCHITECTURAL RADICALROUTINE Streaming services for content owners Premium VIP service for retailers Search services for publishers Eateries for retailers A new model for car maker A new flagship store for a retailers Jet engines for aircraft makers Own brand products for retailers Inspired by: Harvard Business Review, You need an innovation strategy
  • 139.
  • 140. SPENDING CHOICES TODAY TOMORROW Daily operations turbulence Incremental improvement Sustaining innovations Breakthrough innovations Sustain success Faster, cheaper (efficiency) Better (effectiveness) Growth (transformation) Actual resource allocation 85% 5% 5% 5% Ideal resource allocation 75% 5% 10% 10% BenefitActivity Inspired by: Harvard Business Review, How to prioritise your innovation budget
  • 141. INVESTING IN THE TOMORROW REQUIRES FOCUS
  • 142. THREE TIPS FOR FOCUS Segregate funds for improvement and innovation Tame the turbulence:
 
 Do less.
 Important not urgent.
 Slow trigger, fast bullet. Separate your innovation engine and performance engines
  • 145. Introduction to James and Springwise Retail Ignition in action via the Springwise community How to make it happen RE_SET Q&A 
 
 
 Agenda 

  • 147. The global source for innovation intelligence and strategy Powered by our network of over 20,000 Springspotters in 190+ countries, we curate and  publish the most exciting global innovations every day. The Springwise mission is to provide the most up to date innovation intelligence in the world, to create positive change and to help you navigate the future.
  • 148. Alumni
  • 149. Alumni
  • 152.
  • 153.
  • 157. Political, Economic, Social, Business, Environment, Technolology,…...massive impact on consumers, staff and business owners/shareholders.....and we are at the beginning
  • 158. • By 2020 UK online sales predicted to rise by 50% to £63bn • Sales via smartphone increased by 90% Jan to Sept 2016 • • 1.2 billion parcels delivered in 2016 (920m in 2014) • 20% of retail jobs to disappear by 2025 • Disruption everywhere + massive pressure on both sales and margin 
 
 Retail context – radical change will continue…...
  • 159. 1. Online/offline 2. Home as the new channel 3. 3D Printing 4. Fashion & Tech 5. The Store 6. Delivery 7. Purpose 
 
 The Springwise global view
  • 162. HOME AS THE NEW CHANNEL
  • 163. HOME AS THE NEW CHANNEL
  • 174. WORK
  • 177. RE_SET
  • 178. RE_SET
  • 179. WEIRD
  • 181. INNOVATION APPLIED Demos from companies creating the future
  • 183.
  • 184.
  • 190.
  • 191.
  • 192.
  • 193.
  • 194.
  • 195.
  • 196.
  • 197.
  • 198.
  • 199.
  • 202.
  • 204. The Real Internet of Things
 
 
From “Things” to Business Outcomes The Real Impact of IoT in Transforming Industries
  • 205. Hype #1 Its going to happen in the future
  • 206. Reality – IoT is Real Now 30M 25M 20M 15M 10M 5M 4000 3500 3000 2500 2000 1500 1000 500 # of Enterprises 20162015 # of Devices Adding 1M+ monthly 2014201620152014 Adding 120+ monthly Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
  • 207. 8,000+ Enterprises on Cisco Jasper Platform Control Center
  • 208. Networks IoT Apps / IT CRM, ERP, etc. Devices Service Lifecycle Software Requiresdeepintegrations The IoT Challenge Provision Monitor Performance Meter Usage Rate Manage Carrier Interconnects Activate Security Policies Deliver Support Deactivate Diagnose Faults Billing PotentialFoglayer ▪ Volume ▪ Velocity ▪ Variety • Global • Quality • Legacy • Visibility • Diagnostics • Innovation • Legacy • Performance • Integration
  • 209. Hype #2 IoT is about Things 
 and Connections
  • 211. Increased productivity 1 Improve Product/ Time to market 2 Faster Decision Making 3 Reduce Costs 4 Improve Customer Experience 5 Competitive Differentiation 6 Business Outcomes
  • 212. Hype #3 IoT is about Product(s)
  • 213. Transforming a 
 Product Business to a Connected 
 Service Business.
  • 214. • Increased margins by 8%-10% • Virtually eliminated truck rolls via remote management • Eliminates unknowns in new markets VENDING “We used to spend over two full man days auditing bills for 15,000 machines. And now we have 100,000 machines. Auditing those takes about 20 minutes.” — Mandeep Arora, CEO 
 Cantaloupe Systems
  • 215. • Control Center’s near zero-touch lifecycle management automatically switches connected vending machines to billable status the moment they’re installed • Diagnostic tools allow the company to resolve connectivity issues without sending out a technician,
 a big cost savings • Automated device monitoring address usage
 and connectivity issues as soon as they occur • APIs for extracting real-time usage and billing data,
 and importing it into their own backend systems FOOD AND BEVERAGES
  • 216. Remote diagnostics so they can troubleshoot device problems without operator intervention Open API library allows Ingenico to export data to their billing systems so they can easily invoice their own customers Support for customer users so Ingenico’s customers can monitor their own devices on Control Center The ability to detect fraudulent behavior and automatically deactivate the SIM Point of Sale Ingenico builds credit card processing devices for use in a variety of settings, including retail stores, restaurants, and service stations.
  • 217. Close to 1,000 Starbucks stores throughout Canada using Control Center for managing connectivity for mission-critical retail transactions Control Center gives them the ability to automate cost controls to ensure connectivity costs are predictable and there are no hidden surprises Point of Sale
  • 218. Over 1800 branches in Germany use Control Centre for POS resiliency SM Markt can activate and deactivate individual or groups of SIMs automatically, improving SLAs and reducing costs in real-time Point of Sale
  • 221. The Future of Choice Iris Retail Ignition. Feb 2017.
  • 223. To give you more from the world you see. Our Vision We are giving people tools to understand and get more from whatever they are looking at.
  • 224. Blippar Vision for The Future of Choice:

  • 225. Everyone’s personal shopper is Blippar’s mission to personalize shopping by helping people to make the right choices.
 
 Choice, preferences and information about products are all growing. People need timely information to make the right choice for them wherever they happen to be.
 
 Everyone’s personal shopper will make the benefits of a personal shopper accessible to anyone with a smartphone.
  • 226. How Retailers & Brands Benefit • Retailer differentiation • Deeper shopper relationships • Greater volume and margin • Targeted Shopper discounts • Insight on shopper behaviour • Increased margin SHOPPER RETAILER BRAND • Personal recommendations • Deeper shopper experience • Retailer & brand loyalty
  • 227. Meet Luka: Habitual location: Current need state: Shopping preferences: Works in London Bridge In market for premium, small car Five-a-day fanatic
  • 231. Streetbees brings together the ethnographic DEPTH of qual research with the statistical ACCURACY of quant research. Streetbees adopt a flexible research methodology that allows dynamic interaction with the community in real time. Streetbees provides real-time intelligence and insights leveraging its mobile technology and community spread across 87 countries. Streetbees use no survey forms and no panels. Direct communications with your consumers on-the- ground at large scale. We are Agile We are Immersive We are Effective We are Holistic Real People. Real Lives. In Real Time.
  • 232. Streetbees provides access to on-the-ground insights. In real time. Anywhere in the world.
  • 233. Opening a window into people’s homes, what they do out-of-home and their digital interactions. Streetbees captures insights “In the Moment” of engagement. In-Home Out-of-Home Online Food & Beverage Consumption Health & Beauty Usage Entertainment Habits Shopping Rituals Online Journeys Mobile Journeys
  • 234. Streetbees provides real-time intelligence and insights leveraging its mobile technology and community spread across 87 countries.
  • 235. Since its launch, Streetbees has become a global intelligence partner for blue chip companies across the world.
  • 236. Streetbees brings together the ethnographic DEPTH of qual research with the statistical ACCURACY of quant research.
  • 237. Streetbees adopts a flexible research methodology that allows dynamic interaction with the community in real time. Collaborative research design Representative sampling Ethnographic depth at scale Tech enabled response validation Real-time data processing Analytical dashboards Access any consumer segment anywhere in the world, from London to Shanghai, from New York to Manila. No data is beyond your reach. With our Conversational Research technology, you can capture real insights in the moment of engagement and watch real habits instead of relying on claimed behaviour. Every single image and data point is cross-verified by human analysts for quality assurance. Our built-in algorithms monitor the data in real time to ensure representative sampling. With the power of artificial intelligence and geo-location technology, we can launch any study within 24 hours and display verified results in real time. We deliver rich insights extracted from quantitative data and in-depth analysis of images. You can view the results through your live dashboard and even order a customised report. Tell us what you need to know from anywhere in the world. Tapping into our question database turbocharged by machine learning, we design a study directly addressing your questions. 1 2 3 4 5 6
  • 238. No survey forms. No panels. Direct communications with your consumers on-the- ground at large scale. • Streetbees’ mobile surveys incorporate comprehensive example photos from the local setting to achieve high quality responses from participants • Participants who do not use a smart phone can join the via our mobile web app to ensure participation from areas where smartphone penetration is low • Photos and data captured on site are immediately reviewed after submission and participants are given feedback on submission quality via text message to ensure high quality
  • 239. Streetbees’ chat interface allows participants to share insights in the moment just like they talk to a friend on WhatsApp or text their mum.
  • 240. By capturing real insights from real people in the moment of engagement, Streetbees provides direct access to consumers on the ground.
  • 241. Our bees can capture their shopping trip in a supermarket or their breakfast routines at home using our Conversational Research platform.
  • 242. After each response gets validated and analysed, the results are displayed in a custom dashboard designed for the study.
  • 243. With Streetbees’ dynamic interaction platform, you can ask follow-up questions to a particular participant or a select group.
  • 245. PANEL WAR STORIES FROM THE TRENCHES OF TRANSFORMATION Radha Davies - Consultant Sarah McVittie - Dressipi Alex Kayser - yReceipts