1. AWESOME
Prepared by :
Sulistiowati Setianingrum
Ronny Trian Surbakti
Irfan Ramdan Nugraha
Julius Ongkowidjaja
May 2013
2011811008
2011811010
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2. Stop and See
May 2013

3. Welcome to ...
May 2013

4. The History ...
Sekolah di Inggris selatan, susah
pulang ke Malaysia, harga tiket
mahal
Harga tiket di pangkas 50 % akan
menjadi peluang pasar yang besar
September 2001
Buy : 25 Pence / IDR 3.500
(1 ringgit )
2002
First Flight : 2 Pesawat A320
Now : 90 + Pesawat
2007
30 Juta orang ke seluruh dunia, 3500 + penerbangan /minggu
Penerbangan Jarak Jauh
May 2013

5. The Group
Kuala lumpur : New Delhi, Mumbai, Chengdu, Perth,
Goldcoast, Melbroune, Taipe, London, Paris, Teheran,
Hangzou (Sanghai), Seoul, Tokyo, Beijing, Christchurch
4 International dan 3
Domestik :
KualaLumpur, Kota
Kinabalu, Hongkong,
Macau, Davao,
Kalibo dan
Puertoprincesa
May 2013
Penerbangan domestik
dari Bangkok ke
sejumlah kota di
Thailand, dan beberapa
negara sekitar Thailand
Tujuan Tokyo,
Fukuoka,
Saporo,
Okinawa

6. Another Offering Air Asia
Community
Holiday, Traveler
Entertainment, event
May 2013

7. Vision & Mission
Vision : “To be the largest low cost
airline in Asia and serving the 3 billion
people who are currently underserved
with poor connectivity and high fares”
Mission :
• To be the best company to work for whereby employees are treated as part of a big family
• Create a globally recognized ASEAN brand
• To attain the lowest cost so that everyone can fly with Air Asia
• Maintain the highest quality product, embracing technology to reduce cost and enhance service levels
May 2013

8. Air Asia Values
Safety First:
Partnering with the world's most renowned maintenance providers and complying with the with world
airline operations.
High Aircraft Utilization:
Implementing the regions fastest turnaround time at only 25 minutes, assuring lower costs and higher
productivity.
Low Fare, No Frills:
Providing guests with the choice of customizing services without compromising on quality and services.
Streamline Operations:
Making sure that processes are as simple as possible.
Lean Distribution System:
Offering a wide and innovative range of distribution channels to make booking and travelling easier.
Point to Point Network:
Applying the point-to-point network keeps operations simple and costs low.
May 2013

9. Air Asia Strategy
May 2013

10. Air Asia Strategy ...
Leanest Cost Structure
• Efficient and simple point to point
operations
• Attracting and retaining
hardworking and smart people
• Passion for continuous cost
reduction
Maximize Shareholders' Value
• Resilient profit growth through
our lower cost base
• Expansion of the AirAsia network
in a prudent and disciplined
manner
• Invest and enhance the AirAsia
brand to increase investors'
returns
Safety
• Comply with the highest
International Aviation Safety
Standards and practices
• Keep operations simple and
transparent
• Ensure the security of our People
and Guests
May 2013
Passion for Guests' Satisfaction
• Maintain simplicity in every application
• Practice the unique and friendly AirAsia
experience at every opportunity
• Recognise the linkage between guests'
satisfaction and long-term success
Transparency
• Transparency in decision-making and
information sharing
• Optimum disclosure - higher than
industry norms
• Timeliness in disclosing information
Human Capital Development
• Invest in both hard and soft skills
• Recognizes all our People as
contributors to our success
• Reward excellence and individual
contributions
• Maintaining one brand across the
Group

11. Air Asia Strategy ...
#1 “Employee is Assets”
"Jika Anda memiliki pekerja yang
bahagia mereka akan menjaga
konsumen Anda."
"Anda bisa mendapatkan uang yang
Anda inginkan di dunia ini, dan Anda
bisa mendapatkan ide brilian tetapi jika
anda tidak memiliki karyawan, lupakan
saja,"
May 2013
• Para pekerjannya disebut dengan ‘AllStars’
• AirAsia memberikan pelatihan bagi para
pekerja
• AirAsia mengadakan Unit Budaya Korporat
untuk : bertanggung jawab menerapkan
nilai-nilai budaya dan value syarikat kepada
semua pekerja.

12. Air Asia Strategy ...
• Tidak diberikan makanan & minuman
dalam pesawat, tetapi bisa
memesannya
• Rute perjalanan pendek, hanya 3-3,5
jam
• Tidak ada biaya akomodasi untuk awak
kabin
• Edukasi pelanggan membeli tiket
secara on-line
• Menggunakan 1 jenis pesawat, yakni
Air Bus 320
• AirAsia melakukan hedging terhadap
biaya bahan bakar.
May 2013
#2 “Reduce Cost”

13. Air Asia Strategy ...
“Setiap awards atau
penghargaan kepada AirAsia
kecil atau besar, dirayakan
dengan mempublikasikan di
halaman website atau melalui
media dan dipaparkan sebagai
kebanggaan Rakyat Malaysia”
May 2013
#3 “Relationship with Malaysian Citizen

14. Air Asia Strategy ...
#4 “Flight Low Cost”
• Hanya ada satu kelas penerbangan, yaitu kelas ekonomi
• Standar pemeliharaan pada pesawat adalah standar minimal
• Biaya landasan di Bandara yg murah
• Rute point to point supaya tidak banyak Banadara yg digunakan untuk transit
• Sistem tiket elektronik
• Menerapkan pola tarif sederhana pada satu tarif sub kelas dgn harga mulai dari
tarif promo/diskon
May 2013

15. Air Asia Strategy ...
• Pelayanan self-check-in secara online
• AirAsia membuka layanan pada
semua channel sistem teknologi
informasi (website, FB, twitter, dan
mobile phone)
•Layanan fly-thru utk penerbangan
lanjutan
May 2013
#5 “Service”

16. Air Asia Strategy ...
BIG adalah program kesetiaan global
"satu-satunya di dunia" di mana Anda
dapat mengumpulkan BIG Points dengan
setiap transaksi untuk ditukarkan dengan
penerbangan AirAsia GRATIS*. Anggota
juga akan menikmati prioritas melakukan
pembelian, tawaran khusus dan diskon
eksklusif sebagai Anggota Kesetiaan BIG
AirAsia.
* Syarat & Ketentuan berlaku
May 2013
#6 Loyalty Programme “BIG”

17. Air Asia CSR
Jakarta, 24 Mei 2012, , AirAsia,
mengadakan acara khusus yaitu kunjungan
ke Bandara Internasional Soekarno Hatta,
Cengkareng dan Pesawat Airbus A320
terbarunya untuk anak-anak SDN
Bojongrenged II, Kosambi, Tangerang
“Climbing for a Cause”, the expedition is the first of its kind initiated
and organised by AirAsia Allstars (employees) as part of a wider
corporate social responsibility campaign to encourage community
engagement. Donations in aid of disabled youths through a charity
climbing expedition up Mount Kinabalu from April 27 to 30. The
expedition, organised by a team of AirAsia engineers, will raise
RM100,000 to purchase prosthetics for youths who lost their limbs to
illness or traffic accidents.
AirAsia has been to the aid of people and nations in the region at times of need. The airline provided assistance
during the political situation in Egypt (2011); the 9.0 magnitude earthquake, tsunami and the ensuing nuclear
disaster that affected North Japan (2011); typhoon Nesat in the Philippines (2011); earthquake in West Sumatra,
Indonesia (2009); earthquake in Sichuan, China (2008) and cyclone Nargis in Myanmar (2008). AirAsia was also
in the forefront of relief efforts in the wake of the tsunami that struck the region in 2004 and supported the
recovery of Bali, Indonesia, after the terrorist bombings in 2005 by giving away 12,000 free seats on its flights.
May 2013

18. Air Asia CSR (in Nepal)
May 2013

19. Air Asia Business Model ...
Low Cost Carrier (LCC) Business Model
Simple Product
Positioning
- Non business passangers, especially leisure trafic and priceconscious business passangers
- Short houl point-to point trafic with high freaquencies
- Agresive marketing
- Secondary airports
- Competition with all transport carriers
Low Operating Cost
May 2013
- Catering on demand for extra payment
- Planes with narrow seating and only a single class
- No seat assignment
- No frequent flyerprogrammes
- Low wages
- Low airport fees
- Low Cost for maintenance, cockpit training and standby
crews due to homogeneous fleet
- High resourch productivity
- Short ground waits due to simple boarding processes
- No air freight, no hub service, short cleaning times, and
high percentage of on-line sales

20. Air Asia Business Model ...
May 2013

21. Air Asia SWOT Analysis...
May 2013

22. “Believe the unbelievable”
“Dare to dream”
“Never take no for an answer”
“Yes we can”
Make your dreams come true and
believe. The power of belief is
enormous.
#Tony Fernandes