A digipak is a type of CD or DVD packaging that consists of a folded paperboard or cardboard outer cover containing one or more plastic trays for holding a disc. Digipaks grew popular in the early 2000s as they allowed for more creative album artwork designs compared to traditional jewel cases. While aesthetically pleasing, digipaks are more expensive to produce than jewel cases, so they may not be cost-effective for artists just starting out with limited budgets.

1. Digipacks
A Digipak is a potential style of CD, DVD or BD packaging.
Digipak’s typically consists of a gate fold (book style) paperboard or a card stock
outer binding with one or more plastic trays capable of holding a CD or a DVD or
attached to the inside. Digipak styling is often used for CD singles or special additions
of CD albums. Digipak style cases grew popular among record labels and recording
artist in the early 2000’s
Digipacks were first created by MeadWestvaco, and their product, called Digi-Pak,
is trademarked. However, as the format became more popular and began to be
used by more manufacturers, the generic "Digipacks" came to be used to describe
all soft CD packaging
Digipak’s look nice, and many bands and labels like to use them for aesthetic
reasons. The three section digipack sleeves opens up more design options because
there is more room. However, they're more expensive than traditional liner notes and
jewel cases.
Digipaks look great, but if you're just starting out and money is tight, looking for ways
to cut your manufacturing costs is important. Stretching your budget to because you
like digipacks aesthetically is not a good investment.

2. Different formats of a digipak
What is a brand? A name, logo, slogan, and/or design scheme
associated with a product or service
A well-known brand is generally regarded as one that people will recognise,
often even if they do not know about the products/services. These are usually
the name of a product, although it can also include the name of a feature or
style of a product.
Here are some examples of branding

3. A brand can take many forms, including a name, sign, symbol, colour
combination or slogan.