"At iPOTT we specialize in assisting IT Product companies in promoting their products. We have observed over several years, learned and adapted to the growing needs of the industry. Our objective here is to highlight the importance of implementing Marketing Strategy to prevent premature termination of software innovations. "

1. Why go Go Goal?
At iPOTT we specialize in assisting IT Product companies in promoting their products. As an Internet
company we at iPott believe in propagating the concept of Marketing Strategy with reference to
Software Products.
We have observed over several years, learned and adapted to the growing needs of the industry. Our
objective here is to highlight the importance of implementing Marketing Strategy to prevent premature
termination of software innovations.
There are several reasons why a product fails to take-off in the market and many more that contribute
the success of a product. Our objective is to discuss these reasons from a Marketing perspective and
provide solutions at the same time. Our endeavor is to use this space to identify best practices being
followed and to get these across to you. We also intend to bring out similarities and dissimilarities in
software product and non-software product marketing styles and what works and what does not. But
most of all we want to let you know what is happening in the world of internet marketing we want our
audience to get hold of the various trends being followed and reap the benefits of our rich experience in
this field. We have therefore dedicated this blog to share a few major steps to take to ensure that your
Product is “ready to take on” in the market before you start selling.
The importance of market research before and after product development, the means to avoid
cannibalization while marketing similar products from the same company, product branding, pricing
strategy to be adopted and advertising are discussed further.
We hope that you will enjoy your reading with us, and share a few invaluable ideas.
Happy blogging!
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