Motivate and Accelerate Lead-to-Revenue Velocity Interactive content identifies and capitalizes on buyers' points of interest to accelerate demand. ion interactive co-founder Anna Talerico takes you through ion’s real-world demand generation program that uses interactive content to motivate buyers and shorten their journey from prospect to customer. - Learn how to use interactive content to align with the buyer's journey. - Go beyond theory with a peek into our nurture program's real-world examples. - Today’s buyers are doing their research and evaluating before engaging with sales. We show you how to meet these self-guided buyers at their point of interest with your content. Learn how to mix interactive and static content into a cohesive program. According to Content Marketing Institute, 87% of marketers agree that interactive content is more effective than static content at grabbing attention. Learn how to use that in your demand-gen programs.