More Related Content More from ion interactive (20) Marketing Apps for Landing Pages2. Ā© i-on interactive, inc. All rights reserved ā¢ www.ioninteractive.com
Whatās Insideā¦
ā¢ The great thing about landing pages!
ā¢ The problem with landing pages!
ā¢ The solution for better landing pages (hint: itās marketing apps)!
ā¢ Ideas & inspiration to get you started
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The Landing Page
A tried and true
marketerās best friendā¦
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ā¦because landing pages work.
They increase leads & sales.
http://assets.ioninteractive.com/storage/content/infographics/
ion_Infographic_LandingPagesWork.pdf
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We All Know the Best Practices That Make
Landing Pages So Effectiveā¦.
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Best Practices For Landing Pages
Directional
Relevant
Focused
Jump over to the ion blog for 13 more landing page best practices atāØ
http://ioninteractive.com
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Sure, This Page Is Directional, Relevant, Focused
8. X
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Sure, This Page Is Directional, Relevant, Focused
But Is It Any Good?
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Too Often Directional, Relevant, Focused
Ends Up Being Boring
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The Unfortunate Truth Is That
These Pages Have Become
Formulaic
ā¢ Headline
ā¢ Subhead
ā¢ Bullets
ā¢ Call To Action
ā¢ Stock Photo
ā¢ Ho Hum
E=Mc2
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And Thatās āØ
The Problem āØ
with Landing pages
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No one likes āØ
a Boring āØ
landing page!
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Landing Pages Have Become
Formulaic And Uninspired.
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Landing Pages Have Become
Formulaic And Uninspired.
But They Are Often Your Brandās
First Digital Touch Points
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Landing Pages Have Become
Formulaic And Uninspired.
But They Are Often Your Brandās
First Digital Touch Points
And Digital Touchpoints
Are Importantā¦
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āDigital touch points can drive revenue, lower
costs, build brands, and engender customer
loyalty. But to achieve these potential
beneļ¬ts, companies must deliver digital
interactions that meet their customersā
needs in easy and enjoyable ways.ā
18. Online Marketing Trends Are Rapidly
Increasing Your Visitorās Expectations
Of Your Landing Pages
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3
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1. Mobility
Mobile app usage is on the rise. And consumers are āØ
becoming conditioned to expect everything digital to act āØ
like a mobile app.
A mobile app is inherently interactive and provides a feedback
loop based on our actions or input.
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2. Youtility
No one wants a pitch anymore. Consumers expect āØ
useful, helpful experiences from the brands they āØ
do business with.
āHelping can replace selling, or at the very least reduce the friction within that sales
transaction. And you can do this. You can help your customers learnā¦You can help
them plan.ā¦You can help them enjoy.ā - Jay Baer
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3. Content Overload
Everyone is bombarded by content, content and more
content. Itās everywhere.
Information consumption behaviors are evolving to āØ
skimming and surļ¬ng. Think āsnacksā not ādinner.ā
22. So, Landing Pages Work.
But Visitor Expectations Are Increasing, And
Formulaic Landing Pages Just Wonāt Cut It.
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23. So, Landing Pages Work.
But Visitor Expectations Are Increasing, And
Formulaic Landing Pages Just Wonāt Cut It.
Ā© i-on interactive, inc. All rights reserved ā¢ www.ioninteractive.com
Now The Good News!
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Marketing Apps Can Save The Day
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What Is A Marketing App?
A marketing app is a browser-based digital
experience designed for user interaction. Itās not a
mobile app that runs on a mobile operating system
as an installed application. Rather, itās an
interactive, engaging experience thatās lives within
the browser, regardless of device. Itās desktop,
mobile, tabletāitās any device, any time.
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Here Are A Few Awesome Marketing āØ
App Examplesā¦.
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In-depth white paper? Turn it into an interactive ebook.
Interactive eBook
Do or Die by Clark Kokich is a great
example of an interactive ebook. Not
only is it engaging and creative, it
incorporates other marketing apps within
the book itself.
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Give visitorās a quick estimate to set their expectations.
Tesla gives visitors a āØ
ātrue cost of ownershipā
calculator to help the
customer ļ¬nd out which one
is best for them.
Calculate what your time is worth at
the gas station or on your commute.
Pricing Calculator
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Does your product or service have conļ¬gurations? Let your
visitor customize it for themselves!
Check out how MINI
used conļ¬gurators to
have customers help
build their new limited
edition turbo Hardtop.
Conļ¬gurator
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Offer recommendations
based on the results of
the visitorās online
assessment.
SubjectLine.com gives
you the option to rate your
subject line and provides
recommendations for
improvement.
All from the landing page, SubjectLine.com
gives the visitor even more helpful information.
Online Self-Assessment
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Want to get the messaging right for each visitor to the site? Set up a
conversion path for better targeting and a better user experience.
FrontPoint Security
uses a conversion path
to direct visitors to the
right information.
Conversion Path
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Get Inspired To Create
Your Own Marketing
Apps
The best way to get started with
marketing apps is to look at your
existing assets and re-envision them
as interactive experiences. The
possibilities are endless!
Check out our marketing apps roundup
with ideas and examples on our blog at
http://ioninteractive.com
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Evaluate Your Landing Page
ā¢ Is this page useful?!
ā¢ Is this page helpful?!
ā¢ Does this page do more than āØ
just āpitchā?!
ā¢ Does this page provide
meaningful value?!
ā¢ Is it engaging?!
ā¢ Is it responsive across all
devices?!
ā¢ Is it app-like?
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Boost Your Landing Page
Results With Marketing Apps
From Ion.
!
www.ioninteractive.com
@ioninteractive
info@ioninteractive.com