This document summarizes a case study of a partnership between a family support charity and a banking corporation to deliver a financial capability programme. Over three years, the programme provided training to 1,500 families through 120 volunteers. Feedback was positive from families, staff, and volunteers. The partnership faced some challenges around expectations and metrics but overall succeeded in supporting families and engaging employees. Looking ahead, the organizations will work to achieve targets, produce additional reports, and translate learnings into an online resource while maintaining an open relationship.

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CORPORATE PARTNERSHIPS
A CASE STUDY

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• What is Money for Life
• What does the partnership look like
• Key successes and challenges
• Looking ahead
• Summary of key learnings

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WHAT IS MONEY
FOR LIFE?
Financial Capability Programme

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HOW DID THE
PARTNERSHIP
START?
Conversation
Feb ‘12 Sept ‘12
Meeting
Meeting
Proposal
Proposal
Partnership

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KEY LEARNINGS
• Listen to what the company want
• Ensure it aligns with your needs
• Involve your organisation
• Project visits
• How you can add to the partnership
• Be open, honest and realistic

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WHAT DOES THE
PARTNERSHIP
LOOK LIKE?
120 Volunteers
1,500 families
Family Fortunes
Reports x 3
Digital
Conversation
Staff Training

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FEEDBACK FROM
FAMILIES
“Very Informative”
“clear information”
“Good, lots of information, signposted me to other agencies”
“ it will help me budget”
“lots of information I could understand”
“helped me not to overspend”
Overall positive impact on families; attitudinal change

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FEEDBACK FROM
STAFF
“Really benefited our
service”
“Well received by our families “
“Parents would like the next session sooner rather than later”
“Keen to attend more!”
“One parent [told me] how much she’d enjoyed
the session and got loads from it”

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FEEDBACK FROM
VOLUNTEERS

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FAMILY FORTUNES

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FAMILY FORTUNES
30 pieces of coverage
Print | Online | Broadcast | Social Media

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HOW HAS THE
RELATIONSHIP
DEVELOPED?
• Delivery of the programme
• developing processes
• learning what works & what doesn’t
• developing new resources

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KEY SUCCESSES
Family Action
• Supporting vulnerable families
• Brokered relationships with new partners
• Writing powerful reports
Lloyds Banking Group
• Supporting responsible business strategy
• Engaging staff with their community
• Positive impact on the business
• Working in partnership

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CHALLENGES
Family Action
•Challenging KPI’s
• Competing priorities
• Expectations
• Identified a gap in current provision
Lloyds Banking Group
• Volunteer confidence
• Understanding the third sector
• Evaluating impact
• Working in partnership

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LOOKING AHEAD
• Working to achieve targets
• Family Fortunes Reports
• Translate learnings into an online conversation
• Legacy within staff training

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KEY LEARNINGS
• Buy-in across both organisations
• One key contact at each organisation
• Be open and flexible
• Let the project/programme evolve
• Meet and talk regularly
• Be realistic

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Rebecca Simpson
Assistant Manager, Money for Life
Rebecca.simpson@lloydstsb.co.uk
0207 356 1666
Joanna Howarth
Corporate, Events & Website Fundraiser
Joanna.howarth@family-action.org.uk
020 7241 7454
family-action.org.uk || moneyforlifeprogramme.org.uk