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Challenges and opportunities

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Natalie Blackburn
Natalie Blackburn
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Small Charity Fundraising - Challenges and Opportunities Alex Swallow, Chief Executive of the Small Charities Coalition/Charity Trustee Networks
What I’ll discuss • Problems of fundraising for small charities • Possible solutions • How fundraising can help your organisation (beyond money) • What are the challenges/opportunities?
Problems • Lack of time • Lack of specialism • Competing with bigger organisations • Lack of profile/supporter base • Niche cause • Whose responsibility?
Solutions • What’s the money for? • Where can you get it from? • What is your Unique Selling Point (USP)? • Embed fundraising in the culture of your organisation • Don’t reinvent the wheel
How fundraising can help your organisation (beyond money) • Helps you get to grips with strategy • Same for cashflow • Same with measuring impact • It helps you articulate what you are about/refine vision if necessary • Helps with your sustainability into the future
Current challenges/opportunities • Economy • Your help is desperately • Changing funding needed environment • Best to be prepared for • Staff cuts/focus on core change service delivery- who will • Pain now, strength later fundraise? • Fundraising can be fun! • People don’t know you need help • Learn from others (including today)

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Challenges and opportunities

  • 1. Small Charity Fundraising - Challenges and Opportunities Alex Swallow, Chief Executive of the Small Charities Coalition/Charity Trustee Networks
  • 2. What I’ll discuss • Problems of fundraising for small charities • Possible solutions • How fundraising can help your organisation (beyond money) • What are the challenges/opportunities?
  • 3. Problems • Lack of time • Lack of specialism • Competing with bigger organisations • Lack of profile/supporter base • Niche cause • Whose responsibility?
  • 4. Solutions • What’s the money for? • Where can you get it from? • What is your Unique Selling Point (USP)? • Embed fundraising in the culture of your organisation • Don’t reinvent the wheel
  • 5. How fundraising can help your organisation (beyond money) • Helps you get to grips with strategy • Same for cashflow • Same with measuring impact • It helps you articulate what you are about/refine vision if necessary • Helps with your sustainability into the future
  • 6. Current challenges/opportunities • Economy • Your help is desperately • Changing funding needed environment • Best to be prepared for • Staff cuts/focus on core change service delivery- who will • Pain now, strength later fundraise? • Fundraising can be fun! • People don’t know you need help • Learn from others (including today)