Credentials of Kite Agency, 2018.

1. WHAT’S THE BIGGEST
DREAM OF YOUR BRAND?
BELIEVE IN IT.
AND LET’S MAKE IT
FLY HIGH, TOGETHER.
CREDENTIALS
PRESENTATION of

2. WHOwe are
CREDENTIALS
PRESENTATION of

3. KITE is your digital marketing & creative brand
agency. With over 15 years of experience in
brand building and corporate communication,
business & consumers marketing, PR & user
experience design and development, we are here
to launch clever & grounded strategies, luminous
ideas, remarkable online solutions, meaningful
engagement and deliver added value to your
consumer’s life.
DIGITAL. MARKETING.
BRANDING. CREATIVITY
Think of kites as every single campaign,
message, idea your brand launches online.
Using the power of digitally driven creativity, you
can deliver support, quality services, products &
enjoyment to your consumers.
And our mission is to build uplifting digital
marketing strategies for all your „kites”, that
lead to positive changes for brands, for people
and for the world.

4. Uplifting digital marketing is about
growing your brand and meeting your
business objectives, with the use of
online tools & channels.
KITES BRINGJOY
AS THEY FLY HIGH
BRANDS SHOULD DO THE SAME
&MORE
FOR THEIR USERS

5. STAND UP IN THE MARKETING
LANDSCAPE WITH THE HELP OF
OUR DIGITAL KEY STRENGTHS.
Over 15 years experience in the field: digital marketing, communication, PR, branding and user experience.
A resourceful team of 14 skilled content creators, visual artists, developers, researchers & SEO experts.
Digital Marketing, Creativity & Leadership Training & Consultancy Experience
Great passion for the realm of advertising, marketing intelligence and technology innovations.
Over 30 happy clients we have crafted & successfully managed over 120 campaigns, websites, apps, PR
campaigns, branding projects and communication programs for.

6. WHATwe do
CREDENTIALS
PRESENTATION of

7. Lead
Generation
Campaigns &
Customer Care
Strategies
Community
Engagement,
User
Generated
Content &
gamification
with online
tools
Brand
Awareness &
Share-of-voice
management
with: social
media, brand
ambassadors,
SEO
YOUR BUSINESS OBJECTIVES, OUR MISSION
FROM UNDERSTANDING YOUR MARKET, CONSUMERS & COMPETITION TO ADVERTISING,
CONTENT CREATION AND SALES GROWTH CAMPAIGNS, WE ARE HERE TO DELIVER OUR
VISION FOR YOUR GROWTH.
Brand
Reputation,
Brand Building
& Positioning
Projects
Market &
Consumer
Online
Research

8. OUR SERVICES:
WE ARE HERE TO BRING WINGS & WIND TO YOUR BUSINESSES, WITH
SOLUTIONS THAT WILL LAUNCH & GROW YOUR BRANDS SUCCESSFULLY
UX/UI DESIGN &
WEB DEVELOPMENT
MARKETING
STRATEGY
BRANDING
ONLINE SALES
& ADVERTISING
SMS & mobile marketing

9. WORK STRUCTURE
STRATEGY &
MANAGEMENT
ACCOUNT &
PROJECT
MANAGEMENT
KEY ONLINE
INFLUENCERS,
PR, PRINT, BTL.
ATL
DESIGN,
COPYWRITING
& SOCIAL
MEDIA
MANAGEMENT
WEB-
DEVELOPMENT
&
TECHNOLOGY
CONSULTANCY
ONLINE
ADVERTISING &
SEO
As each client is different, we bring in all the resources our
clients need to meet their demands and surpass their
expectations. Here’s how we organize each project and the
competences we mix.
SOFTWARE
DEVELOPMENT,
VR, AR & AI
EXPERTS
VIDEO & PHOTO
SHOOTINGS,
ANIMATION,
VIDEO, SOUND

10. PORTfolio
CREDENTIALS
PRESENTATION of

11. RAFTUL BUNICII
Raftul Buncii is the former TITAN Romanian
grains brand, part of Goodmills Group, the
largest European flour producer, providing
a valuable source of nutrition for more
than 200 million consumers every day.
We are managing their social media,
website content and digital campaigns.
We have developed for them the new
raftulbunicii.ro website and we were an
active part in the brand building &
packaging refresh project.

14. eJobs
We designed and launched the
#HappyLaJob strategic brand positioning
program for eJobs, the no.1 recruitment
website in Romania, developing the
digitally driven marketing strategy for
their brand awareness and performance
campaigns.
We have created for them the 2016-2017
360 communication platform for “Growth
of happiness at work” - available on
ejobs.ro/happy and build the We are HR
Human-Resources magazine concept.

15. Campaign Manifesto Video here.

17. BRISTOT:
A coffee to
say ciao
BRISTOT is a quality Italian coffee brand &
one of the top HORECA players in the
coffee, tea & hot chocolate field. The brand
also expanded to modern trade and we are
the agency that manages their social media,
online PR & BTL campaigns.

19. Samsung
Samsung is one of the biggest technology
brands in the world and leader in many
electronic and home appliances segments of
the international market.
We work for them in developing convergent
apps for mobile devices & Smart TVs. The
latest project is an Educational Hub soon to
be available for families, educational
institutions and companies from the
Romanian market.

21. The Editorial Group:
TREI, Lifestyle
Publishing,
PandoraM & PanDA
Editura TREI, Pandora M, PanDA and Lifestyle
Publishing are part of one of the top books
publishing groups in Romania, market leaders in
psychology books, one of the top players in
fiction, self-help books and kids literature.
We have created their social media strategy, the e-
commerce websites for all publishing houses and
managed their online channels and social media
campaigns: Facebook content creation &
management, blog, website content, newsletters
and influencers marketing.

24. FORTZA
Cornflakes
FORTZA is one of the best known cornflakes
brands in Romania. With a long lasting tradition
and commitment to deliver simplicity, taste and
quality in the cereals market, FORTZA is also
one of the strongest brands owned by
Goodmills.
We manage their Facebook page and social
media communication strategy, as well as their
websites & we design & develop their
campaigns landing-pages.

25. In one of the campaigns developed for Fortza,
we talked about the importance of valuing the
most beautiful Romanian places, stories and
symbols in order to help them withstand the
fight with time passing.
We spinned off the idea of „Be proud of things
that make you, you, and tell the whole world
about it!” integrating Fortza Cornflakes, the first
Romanian cornflakes on the market, and
transforming the participants into Fortza
Agents, rewarding them with cool prizes.
Discover the Romanian motives that give
this nation FORTZA!

27. IRPI
The Romanian Institute for Integrative
Psychotherapy is one of the largest private
psychotherapy schools in Romania, including
trainings in psychotherapy, clinical psychology
& a phi-publishing house, Editura IRPI. We
have developed their rebranding and new
website, as well as their e-learning platform
and online therapy platform.

29. Verida
CREDIT
Verida Credit is a private loans company
focused on mortgage and long term
business financing solutions, with fixed
monthly payments guaranteed up to 30
years.
We have created Social Media Strategy,
Infographics and Stationary Design for them.

31. DOC.ro
Doctor Oana Cuzino
DOC.ro is one of the top three health &
medical online publishers in Romania. With
over 1 Million unique readers per month,
over 3 million visits per month on the doc.ro
website and with a fan-base on Facebook of
over 1,1 Million fans, the platform delivers
rich & various content on health, medical &
well-being. We are managing their social
media, digital presence, video content
strategy, PPC & Email Marketing campaign
as well as their advertorial campaigns & SEO
Strategy.

33. 33
Our team manages,
creates, publishes content
that generated more than
15,000,000 monthly views
in all Dr. Oana Cuzino
digital ecosystem.

34. • A social media ecosystem that gathers and
engages more than 1,200,000 users.
• More than 15,000,0000 monthly views in all
of our online channels
• More than 100 articles/month published
within our Categories of Content (Lifestyle,
Beauty, Wellbeing, Sports, General
• Health, Mothers & babies, Medical news,
Health-Care industry)
• Fast-Growing Communities centered around
interest pathologies (hepatitis, arthritis,
dyslipidemia, cholesterol, diabetes, low back
pain, lupus)
• A social media vector with excellent positive
awareness rank: the Dr. Oana Cuzino page
that ranks in Top 10 VIP Facebook Pages in
Romania
Our work results in
numbers

35. Health Shop
Health Shop is a new premium e-commerce
platform selling quality health & well-being
products, under the philosophy of
“intelligent choices for your health &
beauty”.
Launched in 2017, the brand has become
our client in terms of rebranding, website
redesign, email marketing, social media
strategy & digital presence management.

37. Salamander
România
We have been challenged by the brand to showcase the
Salamander’s 2017 collection, and we invisioned an
original campaign concept, powered by key influencers
with important points-of-view and positive brand
awareness in their field, telling the story of “the real me”
and how we should all choose “real shoes for the real you”.
The simplicity of the shooting concept creates a genuine
and relatable feel that speaks to a wide audience. The
results were showcased in the campaign landing page,
social media & PR coverage.

40. Filtrum by Dr.
Reddy's
FILTRUM is a natural supplement fighting against food
poisoning from Dr. Reddy’s pharma portfolio. We have
developed their 360 communication concept, the
product website filtrum.ro, their social media strategy,
SEO strategy as well as print & BTL materials and
video-animations & photo-shooting sessions to
showcase the product benefits and food-poisoning
symptoms, in an effort to build brand awareness and
sales favorability.

42. STAR TAXI
Star Taxi, the first mobile application for
ordering a taxi, is currently present in 11
cities in Romania & Europe with over 1,2
Million app downloads and around
800,000 app users.
We manage the brand’s Facebook page,
blog content & SEO strategy, YouTube
channel, PR & social media communication
strategy.

43. • We invited parents from Bucharest and Cluj-Napoca via
Facebook and Star Taxi app to access the
startaxiapp.com/Christmas landing page and book a
Santa Claus taxi ride with their little ones in the week
before Christmas (December 18-24).
• Cineforum, the movie distributor, partnered with us for
this campaign. During the trip, children had the
opportunity to share their desires, poems, songs, events
over the year. They received from Santa candies and
tickets for them and their parents to the COCO animation,
the latest Disney-PIXAR movie.
• 100 movie invitations were available in the Cinema City
network, for dubbed or subtitled 3D movie. The taxi rides
and the movie tickets were free.
• In Bucharest, we were fully booked in the first few hours
since the start of the campaign. Right from the first hour
since launching the campaign, we had a reservation in
Bucharest
• During the campaign, we received a strong, positive
feedback from influencers, participants and social media
users. The results were above expectations.
„Book a ride with Santa Claus”: the
first consumer creative campaign of
the brand

44. CINEMA CITY
ROMANIA
Cinema City Romania is the largest operator of
multiplex movie theatres in Romania.
We keep the brand in contact with a community
of more than 300.000 active fans on the main
page and 33 location pages, by a
communication centered around fun, the love
for entertainment, enjoyment outside home
and cinema stories using an engaging,
inclusive, kind and helpful tone of voice.
We manage the brand’s Facebook, Instagram
and YouTube presence and the digital
advertising campaigns.

45. 4DX, the
absolute
cinematic
experience
in Cluj-
Napoca

46. CINEQUIZ,
the quiz for
movie-
lovers

47. Cinema
City #inlove
Film Love
Quiz
Campaign

48. Cinema City #LadiesNight
campaigns
We ensured Facebook and Instagram content coverage for the Ladies Night
campaigns, dedicated to movies like Book Club and Ocean’s 8: Facebook
event, Facebook ads optimized for engagement, video views and reach,
Instagram presence, Facebook lives and Instagram live-updates during the
special events. Both campaigns registered positive and high engagement.

49. Forum Film
Romania
Forum Film Romania is the official movie
distributor of films made by Disney, Marvel and
LucasFilm studios.
We manage their Facebook page, we write
articles about the movies published on their
website and we cover the social media
communication strategy for each movie.

50. 50
For each movie, we run
Facebook Advertising
campaigns, various digital
activations to connect
movie lovers with the
movie universe.
We are in charge of content
creation, from daily
Facebook posts to articles
published on the website
and Facebook lives during
the special events, such as
Gala Premiere.

52. ibis Romania
With 2043 hotels worldwide and 4 in Romania, ibis is the
European hotel economic leader, which offers a new innovative
bedding, comfortable and well-equipped room, modern and
design welcoming areas and ensures the highest level of service
of its category: a 24 hour reception, breakfast from 4:00 am to
midday, light meals served round the clock and a non-stop bar.
We manage the 4 Facebook pages for each hotel from Romania,
we write articles about services, offers and news, we manage the
Instagram and LinkedIn accounts. We have also redesigned the
website and ran PR and digital marketing campaigns.

53. In May 2018, we were proud to announce the
launching of the ibishotels.ro new website.
The new website provides a clear message of what ibis
stands for and where ibis people’s value lies when
delivering great services and experiences within the 4
hotels.
The key message of our PR campaign was that guests
and their experiences are at the heart of the business
philosophy of ibis Romania, so we came with a new
website that will bring us even closer to meeting our
guests' expectations.
The website also boasts a clean design, an improved
menu that focuses on what our guests need to have on
hand when choosing a hotel for their trip: offers,
services, news, lifestyle, experiential dimensions and
job opportunities. It is also fully responsive with mobile
devices, making it easy to navigate on a wide range of
web browsers and portable devices.

54. 54
In May 2018, ibis Romania sought the definition of the great,
unforgettable trip through a quiz inspired by Romanian travelers.
People and their experiences are at the heart of the business
philosophy of ibis Romania, so we came to our Facebook fans with
a short quiz, whose results will bring us even closer to
understanding and meeting our guests' expectations.
We had 8 questions that lead us to the answer of
preferences when it comes to traveling and 8 prizes to
reward fans with a dream experience at the ibis hotels
in Romania.
- 4 X city-break for 2 people with 2 nights
accommodation + breakfast + dinner at ibis Bucharest
Gara de Nord, Ibis Palace of Parliament, ibis Sibiu, ibis
Constanta
- 4 x dinner for 4 friends at the ibis Bucharest Gara de
Nord restaurants, ibis Parliament Palace, ibis Sibiu, ibis
Constanta.
The campaign featured a landing
page, a strong online PR
activation and social media
promotion, delivering a total
reach of over 100,000 people and
10 coverages in relevant media.

55. WE BELIEVE THAT REAL ADVERTISING IS ABOUT UPLIFTING BRANDS
SO THEY CAN IMPROVE THE LIVES OF PEOPLE.
WE BELIEVE PRODUCTS AND SERVICES SHOULD BE TOOLS THAT
BRANDS BRING TO THEIR PARTNERS & CONSUMERS TO MAKE THEIR
LIVES BETTER.
WE BELIEVE IN THE POWER OF INTELLIGENT WORK, OPEN
COMMUNICATION AND CREATIVE KITES.
CREDO

56. TODAY, INVENTING AN AIRPLANE IS NOTHING.
BUILDING ONE IS SOMETHING.
FLYING IS EVERYTHING.
THANK YOU. QUESTIONS?
ioana@bright-kite.ro | +40 749 885 210