Referral campaign promotion forms are the most essential for the growth of the referral marketing program. Here are the ways to promote referral program.
1. How to promote Referral Program?
Referral campaign promotion forms an important part of the success of
any Customer Referral Program. The success of the program is directly
proportional to the visibility and exposure of the program to customers.
Here I enlist some of the ways to promote referral program
2. 1.) Referral program announcement via Emails
● You can get the referral program link
to include in email newsletters here.
http://www.invitereferrals.com/camp
aign/documentation/userDashboardLi
nk
● Inform the entire existing customer
base about the referral program
through emails.
● Put referral campaign participation
link in footer/header of all your email
templates like registration/order
email. Here is an example
3. The home page of the site gets
maximum visitors. You can show
the Referral popup window
powered by invitereferrals on a
home page. You can limit the
popup window to appear only once
after a delay of 15 seconds (via
Edit campaign section). This way
the popup will not spoil the user
experience and at the same time
nudge the customer to refer
friends.
2.) Putting the referral program on home page of site
4. 3.) Thank you/Check out page integration for
Ecommerce sites
Similarly e-commerce sites can also integrate the referral popup on the thank
you/success page after purchase. This will nudge the customer to share his experience
with friends.
4.) Promote referral program as Facebook Timeline
Application.
Similarly e-commerce sites can also integrate the referral popup on the thank
you/success page after purchase. This will nudge the customer to share his
experience with friends.
5. 5.) Promote referral program on Digital properties
Promote referral program on social media
through the brand Official facebook fan
page, Twitter handle, Google etc. Announce
the weekly top referrers as brand
ambassadors to increase user engagement
on digital properties.