HOW TO USE REDDIT FOR
UCSD Winter 2020
REDDIT & CONTENT MARKETING
• New social media platform pops up every month.
• Short videos, music, pictures, and limited text.
• They come and go as quickly as they started.
• Reddit has been around for about 15 years.
• Might seem not relevant but full of useful info for content
WHAT IS REDDIT?
• Reddit is known as “the front page of the Internet”.
• Founded in 2005 by two college roommates (Steve Huffman and Alexis
• Home to thousands of communities, endless conversation, and human
• There's a community for anything. (Communities are called subreddits)
• The people in the subreddits can share content. (Stories, links, images,
• The community comments on these posts which provide discussion.
• Comments and posts can be upvoted or downvoted.
• The most interesting content rises to the top.
MARKETING ON REDDIT
• There are paid ads available on reddit. (Marked as “PROMOTED”)
• People don’t pay much attention to them and skip over them.
• Why not go directly into a specific subreddit and market your content
• If people in the community frown upon self promotion & marketing.
• Will get labeled as spam will get banned immediately.
• How are you supposed to market your content on reddit? You don’t!
• Instead you should use it as a great tool to do your research when
• Reddit is always one of the top 10 websites in the world. (300+
• Any hobby, interest, or problem you might have there is a community
• This is where reddit can help with content marketing.
• Do you want to know the problems and struggles of your customers?
• Join a subreddit related to your content and listen in the
• No need to post participate at first.
• Get to know the rules and guideline. (Not spamming)
DOS & DON’TS
• Sign up for a reddit account and sign into your account every
• By signing into your account only the subreddits you’re
subscribed will appear.
• Join the subreddits you are interested in and just listen in the
• Don’t post anything without getting to know the rules and
• Definitely don’t just self-promote or post anything that seems
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