1.
What is Social Media Engagement?
● It’s Any type of reaction from people in response to your social media content
● The more engagement, the higheryour post will boost up on the Instagram feed
Types of Social Media Engagement
● Likes
● Shares
● Mentions
● Tags
● Comments
● Saves
● Follows

2.
4 steps to increase engagement
1. Understand your audience
2. Consistency is Key
3. Optimize your Content
4. Connect with Your Followers

3.
Understand Your Audience
Find the answers to these questions to get to know your audience more…
● Who are my followers?
● Who is my content for? Who would enjoy my content?
● Are they mostly male? Female?
● Where are they from?
● How old are they?
● Who are they following on Instagram? What are they liking?
Check your Business page insights!

4.
Consistency is key
● Check best times to post
○ What time and day do you get the most traffic?
■ When do your followers go online?
■ Think mid-day, mid-week. They’re the best times to take breaks from work/school.
○ Best General Time to Post: Wednesdays at 11am
● Everyone’s Different. Find What time is best for you, and stick to A schedule!
○ It’s Trial & Error
○ Take note of your Higher Traffic Days and Times
■ When do you get the most engagement?
○ Create a schedule and remember, Consistency is KEY!

5.
Optimize your Content
● Use a variety of media
○ Photos, Videos, Guides, Reels, Stories, Carousels
● Optimize your Captions
○ Entice the readers
● Use relevant Hashtags (up to 30 max)
○ Use a combo of both popular and niche specific hashtags
○ Include hashtags in the comments or at the bottom of a caption
○ Be mindful of using hashtags that are too broad/general
■ Posts can get lost in the feed because of overconcentration

6.
Connect with your Followers
Be Genuine and Authentic! It will show through your content.
● Be personal
○ Reply to Questions and comments
○ Show appreciation for those who share your content
○ Don’t be afraid to be transparent
■ People appreciate authenticity
Connect with other creators in your niche
● Engage with other creators who are involved within your Instagram community
○ Maybe their followers will become your followers, too!
● If you’re just starting out, they can help you grow your brand on instagram and offer you tips & tricks.
○ Creators support Creators!

7.
sources
● 22 Simple Ways to Increase Instagram Engagement (Free Calculator)
● What Is Social Media Engagement and What Does It Mean?
● The Best Time to Post on Instagram in 2022, According to Experts
● Instagram Hashtags 2022: The Ultimate Guide