Today, Omnichannel Marketing is imperative to the success of a company. According to Khalid Saleh, CEO and co-founder of Invesp – a consulting company that specializes in conversion rate optimization – organizations that rely on an omnichannel approach “retain on average 89% of their customers, compared to customer retention rate of 33% for companies with weak omnichannel customer engagement.”

1. Omnichannel
Marketing
Steps to Building a Successful
Omnichannel Marketing Strategy

2. Omnichannel Marketing can be defined as a
customer-centric marketing strategy with the
intention of creating a seamless and consistent
customer-service experience across multiple
channels, including social media platforms, e-
commerce websites, emails, blogs, texts, etc.
These channels are well connected, which ensures
customers can jump from one platform/device to
another without losing contact with your brand.
What Is
Omnichannel
Marketing?

3. Why Does
It Work?
As stated in an article on bigcommerce.com,
“Taking an omni-channel approach to digital
marketing ensures that every piece of content
produced, published and promoted is part of a
wider strategy. By putting the customer first,
you can then create a fantastic experience or
customer journey from awareness to purchase
to loyalty.”

4. Steps to Building
a Successful
Omnichannel
Marketing
Strategy

5. Mobile marketing gives you the opportunity to reach your
target audience quickly and effectively; therefore, it is
important to consider creating a mobile-friendly website.
Moreover, there are 3.5 billion smartphone users
worldwide, according to a study by Statista – a fact that
cannot be ignored when it comes to developing a
successful marketing strategy.
01
Create a Mobile-Friendly
Website

6. 02 In order to create an omnichannel experience for your
customers, your entire team, from customer service to
human resources to sales to marketing, has to work
together toward one goal. This way, your brand’s voice will
remain consistent across all channels.
Implement a Cross-
Functional Team

7. Establish your various buyer personas to determine which
platforms or channels would work best in reaching your
audience. (Your content must be relevant to the specific
platform/channel). Integrate these channels to create a
seamless buyer’s journey. Additionally, focusing on
personalizing your target audience’s online experience will
help you gain and retain more loyal customers.
03
Determine Which Channels
Your Target Audience Uses

8. 04It is important to create a flexible strategy that allows you
to quickly respond to changes in the marketplace. Making
use of insights or analytics tools can help your company
keep up with what your audience wants and needs.
Test Your Strategy