Building content in the solar industry

1. Content
Strategies for
Top Solar
Companies in
California

2. Currently in California, there are over 1,500 solar companies.While
there is a lot of sun to go around in this state, it can be tough for solar
energy companies to stand out.This is even more true when you
consider some of the sharks in the industry like:Tesla, SunRun and
SunPower.

3. Right now, smaller, more local solar companies are
having to use tactics and strategies in digital marketing
to stand out.You may not be the company that can put
the most financial investment into your campaign. It’s
very important to deploy marketing strategies that
align the best with what makes your solar company
unique.

4. Content creation and brand
identity are the strongest
points of focus for a small
renewable energy company in
California. Identify the five
things that make you unique
from the big sharks in the
industry.

5. If you are local, identify as that. Make it your mission to create
content that speaks directly to the community you serve.Try to find
digital tactics likeYouTube and local online news platforms to
promote yourself digitally.

6. If you are a boutique company, be a
boutique company. Focus your content
creation on the primary demographic
that will identify with your message,
logo, and digital strategies. Consider
using tactics like Facebook andYouTube.
These platforms enable you can speak
directly to the custom audience that
aligns with your company’s mission
statement and identity.

7. If you are family-owned, tell the story
through content creation of how the
family got into the industry.Think about
tactics that maybe align more with an
older audience that relies on industry
trust and loyalty beyond anything else.
Tactics like: Radio or Digital Radio, and
evenTwitter indexes very high for baby
boomers in the state of California.

8. California is the best state for renewable energy, even though less than
15% of the state uses this energy.You would think that solar companies
would thrive and yet it is the sharks likeTesla and SunRun that caste the
biggest net. For instance, every year hundreds of solar companies in
this state are created, and then go out of business.
This is due to the cost of competing in the marketing landscape being
too expensive, and intimidating because of the larger companies