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How to Get a Job
Product Manager
Introduction

2

#GetPMJob
My new book on product management (PM) interviews

3

#GetPMJob
Agenda
Agenda
 Role & responsibilities
 Hiring process
 PM Interview
What I’ve assumed
You’re looking to transition int...
The Role

5

#GetPMJob
What Product Managers “Can” Do

3

4

1
6

PM

Marketing
#GetPMJob

2
Product Managers “Could” Do it All

7

#GetPMJob
What Product Managers “Typically” Do

Understand
the customer

8

Develop
requirements

Prioritize
resources

#GetPMJob

S...
Understand
the customer

Develop
requirements

Prioritize
resources

Primary POC
for launch

Collect
feedback

Understandi...
Understand
the customer

Develop
requirements

Prioritize
resources

Primary POC
for launch

Collect
feedback

Developing ...
Understand
the customer

Develop
requirements

Prioritize
resources

Primary POC
for launch

Prioritizing resources
Priori...
Understand
the customer

Serving as launch owner
Responsibilities
 Manage project execution
 Primary exec contact
 Prim...
Understand
the customer

Develop
requirements

Prioritize
resources

Evaluating customer feedback
A/B test: Adding “upload...
Day-in-the-life of a PM
8:15a Go through emails
8:45a Read TC; check out Nest UI
9a Review mock-ups with designer
10a Lead...
Hiring Process

15

#GetPMJob
Most hiring managers scan resumes in 6 seconds

16

#GetPMJob
Resume advice

BE RELEVANT

17

#GetPMJob
If you really want the PM job…

18

#GetPMJob
How one person’s design project turned into a job

19

#GetPMJob
Top tier press mentions

20

#GetPMJob
Good news

21

#GetPMJob
Winning the Interview

22

#GetPMJob
Google PM role

Top 3 skills
• Product design (& development)
• Technical skills
• Analytical skills

23

#GetPMJob
Example Google PM interview questions
Area

Example

Product design

You are the PM for Google+. What killer feature would...
Reasons why PM candidates get dinged
General
 No structure / plan
 Poor judgment
 Not composed
Product design
 Limited...
CIRCLES method™
C omprehend the Situation
I dentify the Customer
R eport the Customer’s Needs
C ut, Through Prioritization...
How to prepare

27

#GetPMJob
Managing your PM Career

28

#GetPMJob
The product manager career path

29

#GetPMJob
Q&A
Where to Find Me
Email
lewis@impactinterview.com

Type your questions
into the chat box

LinkedIn
http://www.linkedin....
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How to Get a Product Manager Job

  1. 1. How to Get a Job Product Manager
  2. 2. Introduction 2 #GetPMJob
  3. 3. My new book on product management (PM) interviews 3 #GetPMJob
  4. 4. Agenda Agenda  Role & responsibilities  Hiring process  PM Interview What I’ve assumed You’re looking to transition into PM This class is not for Experienced PM professionals Resources Decode and Conquer – world’s first book on PM interviews Quicksheet.co – class videos on preparing for specific PM roles 4 #GetPMJob
  5. 5. The Role 5 #GetPMJob
  6. 6. What Product Managers “Can” Do 3 4 1 6 PM Marketing #GetPMJob 2
  7. 7. Product Managers “Could” Do it All 7 #GetPMJob
  8. 8. What Product Managers “Typically” Do Understand the customer 8 Develop requirements Prioritize resources #GetPMJob Serve as launch lead Collect feedback
  9. 9. Understand the customer Develop requirements Prioritize resources Primary POC for launch Collect feedback Understanding the customer Personas 1 1. 2 2. 3. 5 3 4 9 #GetPMJob 4. 5. Name and alias Problem quotes Age, day in the life, thoughts & feelings Goals Behavioral variables
  10. 10. Understand the customer Develop requirements Prioritize resources Primary POC for launch Collect feedback Developing requirements User stories As a <role>, I want <goal/desire> so that <benefit>. Examples  As an administrator, I want to be able to add/delete/change my boss’s schedule so that I don’t have to use his password.  As a Facebook user, I want to see out-of-town friends who send status messages in my hometown first, so that I can send them a note. 10 #GetPMJob
  11. 11. Understand the customer Develop requirements Prioritize resources Primary POC for launch Prioritizing resources Prioritization matrix User Story Revenue Customer Satisfaction Implementation Difficulty Overall Story A 3 3 1 9 Story B 2 2 2 6 Story C 1 1 3 3 11 #GetPMJob Collect feedback
  12. 12. Understand the customer Serving as launch owner Responsibilities  Manage project execution  Primary exec contact  Primary product contact  Primary press contact Key documents  Product FAQ 12 #GetPMJob Develop requirements Prioritize resources Primary POC for launch Collect feedback
  13. 13. Understand the customer Develop requirements Prioritize resources Evaluating customer feedback A/B test: Adding “upload photo” to social network sign-up flow Lift P-Value # of users completing signup -13.21% 0.02 Profile completeness +1.65% 0.01 # of users the posted +2.11% 0.05 # posts +4.85% 0.01 # of invites sent +2.36% 0.02 1 day retention +2.12% 0.07 7 day retention +1.08% 0.20 30 day retention N/A N/A 13 #GetPMJob Primary POC for launch Collect feedback
  14. 14. Day-in-the-life of a PM 8:15a Go through emails 8:45a Read TC; check out Nest UI 9a Review mock-ups with designer 10a Lead daily stand-up meeting 10:30a Check email 11:30a Customer call with sales team 12p Lunch meeting with market research team 1p Last minute prep for product roadmap review 2p Product roadmap preso to executives 3p Send out meeting notes to team 3:30p Lead eng. call with Google to discuss API implementation 4:30p Review A/B test results 5:30p Work on product roadmap & tweak product backlog 14 #GetPMJob
  15. 15. Hiring Process 15 #GetPMJob
  16. 16. Most hiring managers scan resumes in 6 seconds 16 #GetPMJob
  17. 17. Resume advice BE RELEVANT 17 #GetPMJob
  18. 18. If you really want the PM job… 18 #GetPMJob
  19. 19. How one person’s design project turned into a job 19 #GetPMJob
  20. 20. Top tier press mentions 20 #GetPMJob
  21. 21. Good news 21 #GetPMJob
  22. 22. Winning the Interview 22 #GetPMJob
  23. 23. Google PM role Top 3 skills • Product design (& development) • Technical skills • Analytical skills 23 #GetPMJob
  24. 24. Example Google PM interview questions Area Example Product design You are the PM for Google+. What killer feature would you build? Analytical How many queries per second does Gmail get? Strategy Why is Google Trusted Stores strategically important? Technical Write an algorithm that detects meeting conflicts. Behavioral Tell me a time when you influenced engineering Warm-Up Tell me about yourself. Why Google? Why PM? 24 #GetPMJob
  25. 25. Reasons why PM candidates get dinged General  No structure / plan  Poor judgment  Not composed Product design  Limited creativity Analytical  Can’t crunch numbers 25 #GetPMJob
  26. 26. CIRCLES method™ C omprehend the Situation I dentify the Customer R eport the Customer’s Needs C ut, Through Prioritization L ist Solutions E valuate Tradeoffs S ummarize Your Recommendation 26 #GetPMJob
  27. 27. How to prepare 27 #GetPMJob
  28. 28. Managing your PM Career 28 #GetPMJob
  29. 29. The product manager career path 29 #GetPMJob
  30. 30. Q&A Where to Find Me Email lewis@impactinterview.com Type your questions into the chat box LinkedIn http://www.linkedin.com/in/lewislin Twitter @lewis_lin Class videos QuickSheet.co 1:1 coaching ImpactInterview.com Want to help? If you liked my book, leave a review on Amazon.com 30 #GetPMJob PM Book Decode and Conquer
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