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O Twitter em 2014 - Real Time Marketing, Dados Abertos & Ferramentas

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Veja com o twitter foi utilizado nos eventos de 2014 e conheça diversas ferramentas que podem te ajudar a explorar de forma mais intensa e acertiva a rede social do tempo real.

Veröffentlicht in: Marketing
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O Twitter em 2014 - Real Time Marketing, Dados Abertos & Ferramentas

  1. 1. Webinar boo-box Twitter Edney Souza | @interney
  2. 2. Oscar 2014 • 14,7 milhões de Tweets durante o show ao vivo (8:30pm-12:00am ET) • 17,1 milhões de Tweets do tapete vermelho até 10 minutos após o show (5:30pm-12:10am ET) • @TheEllenShow reúne indicados e estrelas para uma foto no Twitter (10:07 p.m. ET): 254.644 TPM • @TheEllenShow entrega pizza à audiência (10:24 p.m. ET): 158.159 TPM • Gravidade vence seu 6ª Oscar – por melhor edição (10:31 p.m. ET): 135.330 TPM https://blog.twitter.com/2014/looking-back-at-the-2014-oscars-on-twitter
  3. 3. Copa do Mundo 2014 • 672 milhões de tweets • Brazil (@CBF_Futebol) vs. Alemanha (@DFB_Team) 8/julho: 35.6 milhões de tweets • Alemanha (@DFB_Team) derrora Argentina (@Argentina) e vence a #WorldCupFinal 13/julho 618,725 TPM • Neymar Jr (@neymarjr) foi o jogador mais mencionado. https://blog.twitter.com/2014/insights-into-the-worldcup-conversation-on-twitter
  4. 4. Eleições 2014 • 39,85 milhões de tweets durante toda a campanha eleitoral • 4,2 milhões de tweets no domingo, dia 26 de outubro • No momento que Dilma foi oficialmente reeleita (20h32m) foram 32.609 TPM
  5. 5. + Ferramentas http://goo.gl/nfwneB
  6. 6. http://trendsmap.com/
  7. 7. http://trendsmap.com/
  8. 8. http://trendsmap.com/
  9. 9. http://topsy.com/
  10. 10. http://topsy.com/
  11. 11. http://www.socialbro.com/
  12. 12. http://www.socialbro.com/
  13. 13. http://www.socialbro.com/
  14. 14. http://www.socialbro.com/
  15. 15. http://twittercounter.com/
  16. 16. https://analytics.twitter.com/
  17. 17. http://hashtagify.me/
  18. 18. http://manageflitter.com/search/account
  19. 19. http://klout.com/
  20. 20. Seeding http://blog.boo-box.com/br/como-configurar-o-seeding-boo-box/
  21. 21. Próximo Webinar? Responda essa pesquisa http://bit.ly/1tupy6W http://boo-box.com/publisher/ contact@boo-box.com
  22. 22. Obrigado! Edney Souza - @interney http://about.me/interney Apresentações Digitais: www.guapocriativa.com.br

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