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Home office x cannes - Novos modelos de Sucesso #SMWSP

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O que é sucesso para você? Uma palestra que é uma reflexão sobre o mercado de trabalho.

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Home office x cannes - Novos modelos de Sucesso #SMWSP

  1. 1. Home Office x Cannes novos modelos de sucesso Edney Souza | @interney
  2. 2. • Faz 26 anos que trabalho com tecnologia e em 1997 criei meu próprio site que virou blog em 2001. • Em 2002 comecei a ganhar dinheiro com blog e a partir de 2005 passei a me dedicar exclusivamente a comunicação digital. • Já tive um portal de blogs (2006-2013), uma agência (2008-2013), uma produtora de conteúdo (2010-2011), uma adtech (2008-2012) e uma integradora de marketplaces (2013-2016). Também organizo a Social Media Week São Paulo desde 2013. • A partir de 2012 passei a me dedicar a carreira de consultor e professor, meus principais clientes nos últimos 2 anos foram: Automattic, Pag Seguro, IBM, UOL Host, Huawei e SEBRAE-MG. Quem é Edney Souza?
  3. 3. Reflexões sobre um mercado em mudanças http://adnews.com.br/adfestivals/cannes/201 6/almapbbdo-abre-mao-de-leoes-de-bronze- apos-polemica.html
  4. 4. Novos valores http://exame.abril.com.br/marketing/o-automovel-vai-virar-o-novo-cigarro-diz-nizan-guanaes/
  5. 5. Novas formas de trabalho https://br.blog.wordpress.com/2015/07/21/automattic-conheca-a-cultura-de-uma-empresa- open-source/
  6. 6. Automação do trabalho existente http://chiefmartec.com/2016/03/marketing-technology-landscape-supergraphic-2016/
  7. 7. O que é sucesso pra você? • Trabalhar na empresa líder do setor, chegar a um cargo senior • Ser reconhecido como o 1º brasileiro a fazer alguma coisa • Montar seu próprio negócio e trabalhar de casa • Montar seu próprio negócio ter um escritório e funcionários • Montar uma startup e deixar o investidor cuidar do dinheiro enquanto você cuida da operação • Dividir seu trabalho em vários pequenos negócios e trabalhar de home office
  8. 8. O que é felicidade pra você? • Ter tempo e dinheiro para viajar • Poder passar tempo com as pessoas que você ama • Poder ler, ver séries ou jogar ao invés de ficar preso no trânsito • Acompanhar seus filhos crescerem • Fazer seus próprios horários • Se importar menos com o que os outros pensam de você • Ignorar tudo que eu falei e criar seu próprio estilo 
  9. 9. O que você precisa vencer? • Ansiedade – Muito foco no futuro • Frustração – Excesso de expectativas • Velhos modelos de sucesso – Seus pais, seus chefes, até seu irmão mais velho cresceram num mundo diferente do seu • Ilusão – Visão distorcida da realidade • Personalidade fraca – Querer agradar a todos, ser amigo de todo mundo. • Egoísmo – Colocar-se em primeiro lugar à custa de outras pessoas. • Falta de Empatia – Incapacidade de ver as coisas da perspectiva de outra pessoa.
  10. 10. Carreira em Y? • Conheça a carreira em Estrela * • Você conhece Marketing? Com esse conhecimento você pode: • Trabalhar numa empresa e fazer marketing dos seus produtos e serviços • Trabalhar numa agência e fazer marketing dos clientes • Trabalhar numa agência e fazer marketing da agência • Ter sua própria agência • Ser consultor / freelancer • Ser produtor de conteúdo sobre marketing (blog / youtube / linkedin / etc) • Ser professor • Ser mentor de uma startup aconselhando sobre marketing • Trabalhar numa startup que automatiza ações de marketing agindo como especialista orientando o time de desenvolvimento • Vender infoprodutos de marketing (vídeo aulas, ebooks) • Ser palestrante • Ser pesquisador • FAZER UM POUCO DE TODAS AS COISAS AO MESMO TEMPO
  11. 11. Ted Talks sobre sucesso e carreira • Os hábitos surpreendentes dos pensadores originais https://www.ted.com/talks/adam_grant_the_surprising_habits_of_original_thinkers?lang uage=pt-br • O segredo feliz para trabalhar melhor https://www.ted.com/talks/shawn_achor_the_happy_secret_to_better_work?language=p t-br • Tem uma reunião? Vá dar uma caminhada https://www.ted.com/talks/nilofer_merchant_got_a_meeting_take_a_walk?language=pt- br • Porque não se trabalha no trabalho https://www.ted.com/talks/jason_fried_why_work_doesn_t_happen_at_work?language= pt-br • O poder do tempo de folga https://www.ted.com/talks/stefan_sagmeister_the_power_of_time_off?language=pt-br • Ouse discordar https://www.ted.com/talks/margaret_heffernan_dare_to_disagree?language=pt-br
  12. 12. O que é o Sucesso então? Prêmio não é Sucesso! O Sucesso é o Legado que você deixa pra sociedade O Sucesso pra mim foi cada pessoa que aprendeu alguma coisa com algum case meu, cada pessoa que recebeu algo útil de alguma campanha que eu trabalhei, cada aluno que mudou sua carreira ou empresa com um ensinamento que compartilhei.
  13. 13. O que é o Sucesso então? As maiores realizações da minha vida eu não fiz sozinho e também não me pertencem.
  14. 14. Obrigado! Edney Souza - @interney http://about.me/interney

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