1. EXPERIENCE DIGITAL
Immersive Business Solutions
Optimise your online product presentations with sophisticated visualisation of 3D data
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Image: Spann…an
A product world with a wealth of varieties
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Image: Hymer AG
But how can you make it understandible
and sell it efficiently?
4. Challenges and needs in an industry with high product varieties
1. Customisable, complex products are hard to explain and to market
2. Growing pressure to conquer new marketing and distribution channels
3. Visualisation – either expensive or impossible
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Image: Hymer AG / MMS
Our approach – take digital product data
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Image: Bildbauten.de
Convert and refine into interactive data
7. *) interactive + immersive
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Image: http://ipad.sysblog.info
And create intelligent* web 3D product shows
8. How we do it
CAD-2-Web 3D pipeline & Web 3D framework
Convert &
Simplify
Capture
Design &
Refine
Develop
Deploy
Manufacturer
Experience
Desktop
iPad
Tablet
CAD data
Web3D Framework
all known
CAD formats
FTP
WRL
FBX
Models
X3D
FBX
U3D
Multitouch
Web
Service
Stereo
Assets
PIM data
Configurator
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9. Solutions
1. Tools for dynamic, efficient converting of interactive 3D content from CAD data and
product meta data
2. Web 3D clients for 3D planning and configuration in web and on mobile devices (via
plug-in or native)
3. Interfaces for integration in sales and distribution processes
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10. Benefits
1. Increase sales – through elimination of configuration errors
2. Avoid customer disappointments through visualisation
3. Synergies: One platform – multiple channels
4. Lowering costs: re-use existing 3D and product data
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11. Sales Configurator for Caravans
360° point of view
dynamic night and day
lighting
individual floorplans
individual configuration
animated interior
features
full supported design
features like snapping
and collision detection
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12. Collaborative Sales Configurator
360° point of view
exploded view
predefined perspectives
part-tree for
navigation
search
detailed info
save settings
collaboration features
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13. Cross Channel Commerce
Fully integrated
commerce application
with a 3D planner
Get URL from prints via
QR tags
Mobile: Product Info &
Customer Data
Web: 3D Planning &
Ordering
Store: Information,
Beratung & Order
Customer Service
Service-Chat
Call Center & ReCall
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14. Mass Customizing Editor
with Shop Integration
Customise covers for
mobile phones and
tablets with
individual text
individual colours
indivdual 3D logos
individual materials (e.g.
plastics, ceramics)
upload of fotos and
conversion into reliefs
shop integration
3D printout production
pipeline
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15. EXPERIENCE DIGITAL
Follow us into the 3D web!
Frank.Lamack@t-systems.com
+49 (0)160 - 90 89 53 84
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