9 Best Local SEO Strategies to improve your local search rankings

1. 9 Best Local SEO
Strategies

2. What is Local SEO ?
Local SEO is an effective way to
market your business online. It helps
businesses promote their products
and services to local customers at the
exact time they're looking for them. ...
Millions of customers use local search
every day to find the best local
businesses in their area.

3. Benefits of Local SEO
 The strategy is focused on ensuring that
your business service area is optimized
for your target market.
 Successfully executed Local SEO also
allows you to stand out in local search
results and allows your business to be
found in local directories and by
prospective customers using mobile
devices.

4. Local SEO Strategies
1. Create Your Google My Business Profile
2. Use Google Posts in your Google My Business account
3. Update your NAP and make them consistent across all channels
4. Optimize Your Google My Business Page
5. Your Website MUST have Accurate Contact Information
6. Check & Maintain Your Directory & Citation Listings
7. Use schema markup
8. Optimize your URL, tags & content
9. Customer Reviews Are Really Important

5. 1. Create Your Google
My Business Profile
 Get listed on Google My Business.
 Creating a Google My Business (GMB) profile can improve your local SEO
by providing customers with local business information that they need
when they need it. Customers are given information such as
the name, address, website, phone number, and online reviews.
 Remember that when people get what they’re searching for, they’re more
inclined to use the search engine. Search engines favor websites that are
able to provide information in a timely and consistent manner.

6. 2. Use Google Posts in your
Google My Business account.
 In June, Google launched Google Posts in every GMB (Google My
Business) account.
 Now, businesses can post updates about deals, local offerings, and
upcoming events through their Google My Business account.
 These posts appear directly in the SERP, providing businesses a unique
opportunity to communicate with their customers before they’ve even
navigated to your site.

7. 3. Update your NAP and make
them consistent across all channels.
 It’s not enough to stay on top of your Google my business listing,
 listing — you need to make sure your contact and location information is
updated and consistent across your website, social media pages, review
sites and directory listings.

8. 4. Optimize Your
Google My Business Page
 It's not enough to just create your Google My Business page, you want to
include as much information as possible.
 Many businesses don't take the extra steps to do this and when you do, it
can make a difference.
 Take advantage of features like videos, posts, and photos on your GMB
page. I'd recommend posting new content on your page at least twice a
month.

9. 5. Your Website MUST have
Accurate Contact Information
 Google compares the information listed on your website and the
information on your Google My Business profile page.
 It’s very important that your business information like the Name, Address,
and Phone Number (NAP) are listed as text and not just as an image.
 Google reads and verifies your contact information and they can’t do that
if it’s listed as an image.

10. 6. Check & Maintain Your
Directory & Citation Listings
 Your NAP information should be 100% consistent with Google My
Business, your website, and other online directories.
 Google compares the contact information on your website to information
listed on other websites across the entire world wide web. If anything is
inaccurate, it can hurt your local SEO ranking.
 It is so common for local businesses to have inaccuracies in their directory
listings and most of them aren't your fault...but they need to be corrected.

11. 7. Use Schema Markup
 Schema markup is specific code you add to your HTML to improve the way
your page is represented in search results.
 The code helps Google recognize certain elements of your page and tells
them what the content on your page means.
 Having it can boost your rankings and improve click-through rates.

12. 8. Optimize Your URL, Tags & Content
 Your URL, title tags, headers, meta descriptions and content should
include your city or region and the target keyword of the page they
describe.
 This tells Google what geographical location the page is relevant to and
what content is on the page — and it helps them index your page
accordingly.

13. 9. Customer Reviews Are
Really Important
 Online reviews promote business growth. However, most business owners
struggle to get them from customers due to a number of reasons.
 Reviews help improve your local SEO because Google likes them and
customers use them in making purchase decisions.
 How do you get more customer reviews? You must put a system in place
to consistently ask for and monitor your online reviews.

14. SEO Company In Pune
Contact us -
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Cell :-- +91-922-556-1643
Web :-- https://www.jaguarsolutions.in/
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