Getting Real: Using Social Media to Humanize Your Brand
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Grow Socially's Online Marketing Specialist Graham Spector delivered the presentation "Getting Real: Using Social Media to Humanize Your Brand" at the 2012 Graph Expo conference in Chicago. Graham highlighted a number of ways that companies can effectively do this, including: - Online Videos - Sharing Photos to Let People Go Behind the Scenes - Using Social Networks to Engage Others - Expressing the Company's Thoughts and Personality through a Blog - And more! Visit http://GrowSocially.com for more information on how you can succeed with social media.
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Getting Real: Using Social Media to Humanize Your Brand
- 1. Getting Real: Using Social Media to Humanize Your Brand Presented by Graham Spector Online Marketing Analyst, Grow Socially Getting Real: Using Social Media to Humanize Your Brand Graham Spector | Grow Socially | 2012
- 2. Intro: Graham Spector I work for • – this guy! – – • – – – Getting Real: Using Social Media to Humanize Your Brand Graham Spector | Grow Socially | 2012
- 3. Keep Your Phone On! • Feel free to Tweet, Post, Update, Email, take notes, photos, and more! @GrahamSpector #GraphExpo Getting Real: Using Social Media to Humanize Your Brand Graham Spector | Grow Socially | 2012
- 4. We’ve All Heard It Getting Real: Using Social Media to Humanize Your Brand Graham Spector | Grow Socially | 2012
- 5. Why Do We Need to Do This? People use social media to research and make big decisions. What does the web say about your brand? • Do they only see pictures of your equipment? • Or do they see the people that will actually listen to them, serve them, and deliver them results? Getting Real: Using Social Media to Humanize Your Brand Graham Spector | Grow Socially | 2012
- 6. Let’s Look at Four Ways to Humanize Your Brand • How You View Social Media • Your Profiles • Videos • Blog Posts • Engagement on Social Profiles • Pictures Getting Real: Using Social Media to Humanize Your Brand Graham Spector | Grow Socially | 2012
- 7. First Step: How You View Social Media • To Build Your Community • To Engage in Online Conversations • To Grow Your Network • To Promote Services • To Develop Customer Relationships • To Provide Customer Service • To Position Yourself as a Thought Leader Getting Real: Using Social Media to Humanize Your Brand Graham Spector | Grow Socially | 2012
- 8. Your Profiles: No One Wants to See the “Egg” Getting Real: Using Social Media to Humanize Your Brand Graham Spector | Grow Socially | 2012
- 9. Videos: Rescigno’s Marketing Connections Getting Real: Using Social Media to Humanize Your Brand Graham Spector | Grow Socially | 2012
- 10. Blogging: Humanize & Share Relevant Content • Allows you to educate and share your news in a human tone • Positions you as a Thought-Leader • Improves SEO • Give Expertise that Leads to Sales • Keeps Your Company on Someone’s Mind • Provides your Sales Reps with leads and tools to close the deal! Getting Real: Using Social Media to Humanize Your Brand Graham Spector | Grow Socially | 2012
- 11. Blogging Inspiration: CustomXM • Avoids corporate- speak • Discusses relevant, hot topics • Includes pictures, videos, and text Getting Real: Using Social Media to Humanize Your Brand Graham Spector | Grow Socially | 2012
- 12. Using Social Networks to Engage “Contests” that Create Engagement Mix of Promos and Conversation Getting Real: Using Social Media to Humanize Your Brand Graham Spector | Grow Socially | 2012
- 13. Share Photos to “Go Behind the Scenes” Instagram: Makes All Your Pictures Better Use Pinterest to “Pin” Event/Project/People Photos Getting Real: Using Social Media to Humanize Your Brand Graham Spector | Grow Socially | 2012
- 14. Wrap-Up: Benefits of Humanizing Our Brand • Even in a B-to-B environment, people are still buying from people – social media allows us to make that a reality. • Today, customer retention and loyalty is more important than ever. By humanizing our brand, we develop deeper relationships with customers. Getting Real: Using Social Media to Humanize Your Brand Graham Spector | Grow Socially | 2012
- 15. Resource for You • Free White Paper on Inbound Marketing! http://InboundMarketingWhitePaper.com Getting Real: Using Social Media to Humanize Your Brand Graham Spector | Grow Socially | 2012
- 16. Have More Questions? • Visit http://GrowSocially.com! Getting Real: Using Social Media to Humanize Your Brand Graham Spector | Grow Socially | 2012
Editor's Notes
- If you really want to humanize your brand, you have to view social media as more than just a Press Release service.You have to view it as a way to accomplish items such as these… to conversate , to share, to engage.
- During this slide, talk about the example of Rescigno’s Marketing Connections.Discuss how they use videos that cover a wide variety of topics and tones: - Some are serious , about Variable Data Print - Others are obviously meant to induce a smile, such as the Call Me Maybe oneTalk about how they brand their channel to include pictures, contact information, logos, and moreAlso, mention how this has resulted in leads and sales --- people have called after watching their videos about variable data printing!Then, maybe talk about what people need to create their own videos - a camera - a YouTube account - a plan