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B2B LEAD GENERATION BY ENHANCING BRAND EXPERIENCE

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B2B LEAD GENERATION BY ENHANCING BRAND EXPERIENCE

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Interics In-Digital is a full services digital marketing company with special experience working for B2B clients. Uses a customised combination of strategies and tailors AI-enabled digital marketing solutions for powerful digital brand experience and high-quality lead generation.

Interics In-Digital is a full services digital marketing company with special experience working for B2B clients. Uses a customised combination of strategies and tailors AI-enabled digital marketing solutions for powerful digital brand experience and high-quality lead generation.

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B2B LEAD GENERATION BY ENHANCING BRAND EXPERIENCE

  1. 1. B2B LEAD GENERATION BY ENHANCING BRAND EXPERIENCE SEO SEO SEO E-mail E-mail marketing marketing Chatbots Chatbots Social media Social media Blogs & guest Blogs & guest blog posts blog posts Content Content strategy strategy Webinar Brand reputation Brand reputation management management 10 EFFECTIVE B2B LEAD GENERATION TIPS Research has shown that B2B customers are increasingly engaging with companies through search, online communities, and web-based content. Lead generation is about using customer focused methodology to get the right people to come to you. This results in stronger, quality leads with a higher chance of conversion. EMAIL MARKETING A digital marketing agency could provide a cost-effective email marketing solution as they will design and schedule emails, do A/B testing, and use different strategies to increase open and click-through rates. BLOGS Rather than random topics, create blogs that answer your TG's questions and concerns. Study the topics your leads bring up with your sales people, or via email and social media. Interics In-Digital is a full services digital marketing company with special experience working for B2B clients. Uses a customised combination of strategies and tailors AI- enabled digital marketing solutions for powerful digital brand experience and high-quality lead generation. WEBSITE OPTIMISATION Your website design should offer visual appeal, ease of use, and fast loading speed. Make it mobile responsive and optimised for keywords; keep important information upfront and easy-to-access. GUEST BLOG POSTS A sound SEO tactic if you get on websites that have authority, high search rankings, and an audience that is relevant to your business. Guest blogs should be promoted on social media. LIVE CHAT/CHATBOTS Live chat/chatbots on your website can help answer a busy B2B buyer’s queries in real time. No need to search through FAQs, download material, call a customer support number or wait for an email reply. SOCIAL MEDIA Make LinkedIn the leading site for distributing information. Ensure your profile is filled out with engaging, keyword-rich content, reviews and testimonials, impressive news and information about your company. SEO Target keywords that are likely to draw in relevant, high-quality traffic. Long-tail terms which are 3-4 words long and more specific, can attract leads with extremely high purchase intent. WHITE PAPER Helps with B2B lead generation and to establish your thought leadership. Most professionals will share their email in exchange for a white paper that offers value. WEBINAR Good way to collect email addresses and company information. Keep webinars not more than 30-40 mins long, with Q&A sessions at the end. Record and promote the webinar for those who couldn't attend. CONTENT STRATEGY Have a well-defined and documented Content Strategy for digital marketing to generate relevant, creative and effective content in a timely manner. All content should follow a unified omnichannel B2B lead generation strategy to garner high-quality leads. WHITE PAPER

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