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Practices and Tools for
Cluster Management Excellence
            Gerd Meier zu Köcker

     Agency Kompetenznetze Deutschland




                                         European Commission
                                         Enterprise and Industry
Rationale


Cluster managements excellence matters
Cluster managements excellence is a promising way to contribute to sustainability
of a cluster
Matured clusters seek for ways to demonstrate excellence towards members,
policy makers, programme owners or the community
Labelling excellent clusters is becoming common practise within
Europe,
• but according to national priorities and national funding schemes !
• An internationally harmonised and recognised approach is missing !!




               Slide 2                                               European Commission
                                                                     Enterprise and Industry
Prevailing Approaches to
Increase Organisational Cluster Excellence

 Quality Frame
  •   peer assessment approach (EC-project)
 Benchmarking (Kompetenznetze Deutschland)
 European Cluster Excellence Initiative (EC-project)
 Others
  •   Balanced Scorecard
  •   Comparative membership satisfaction analyses
      (Kompetenznetze Deutschland)




      Slide 3                                          European Commission
                                                       Enterprise and Industry
Why Benchmarking ?
Benchmarking of cluster organisations reveals different advantages compared to
other approaches:


Comparison with others
     reveals the current position
     shows specific strengths and weaknesses
     is voluntary and motivates to learn from the best / good practices
     provides findings which can be used in the practical work
     no good or bad, nor raking or rating
     gives interested parties valid information about the competitive position
      of a cluster

Results of the benchmarking provide valid input to cluster organisations towards
cluster excellence
                     Slide 4                                               European Commission
                                                                           Enterprise and Industry
Benchmarking of Cluster
       Organisations I
Cluster Management Benchmarking
• Tool for cluster organisations
    • to compare with the best / others
    • to initiate mutual learning
    • to strive for cluster (management) excellence
    • to provide evidence of progress made

• Tool for the members / programme owners / policy makers
    • Development of a given cluster compared to others
    • Strength / weakness compared to other
    • Starting point for specific support actions
    • Neutral, comparable, independent
         Slide 5                                          European Commission
                                                          Enterprise and Industry
Benchmarking of Cluster
                       Organisations II
          Three key dimensions    and five sub-dimensions

Framework                           • Cluster structure
conditions
                                    • Typology, governance
                                      and co-operation
                                    • Financing cluster management
                                    • Strategy, objectives, services
                                    • Achievements, recognition
Cluster actors



  Cluster organisation


                   Slide 6                              European Commission
                                                        Enterprise and Industry
Cluster Management
                 Benchmarking
       Benchmarking - Key Success Factors
             Key Success Factors I
The comparative portfolio
• Sufficient number (more than 80 clusters are registered)
• Sufficient quality (all clusters registered which meet threshold)


Allowing to benchmark the right clusters
• According to same technological domain
• According to size, age, country….
• According to all “Excellence Clusters” registered
  within the comparative portfolio


              Slide 7                                         European Commission
                                                              Enterprise and Industry
Cluster Management
                Benchmarking
      Benchmarking - Key Success Factors
            Key Success Factors II
Regards the broad variety of clusters
• Flexible and modular approach
• Individual composition of relevant indicators
• No disadvantage when certain indicators are left out


Simple approach
• Reasonable efforts for gathering information
• Focus on cluster organisation
• Involvement of the cluster members is voluntary
• Face-to-face discussions
• No statistics
              Slide 8                                    European Commission
                                                         Enterprise and Industry
Cluster Management
                                         Benchmarking
                                                 Cluster structure
                                                 100,00%

                                                 90,00%
                                                              Share of maximal score
                                                 80,00%

                                                 70,00%
Achievements and performance                                                           Financing
                                                 60,00%

                                                 50,00%

                                                 40,00%
                                                                                                   IKT Grenland
                                                 30,00%

                                                 20,00%

                                                 10,00%
                                                                                                   Clusters belonging to
                                                                                                   same techn. domain
                                                  0,00%




     Internationalisation                                                                    Cluster typology and governance




                            Output of services                          Diversity of services

                                Slide 9                                                                 European Commission
                                                                                                        Enterprise and Industry
Project Overview




   Slide 10
                    European Commission
                   European Commission
                    Enterprise and Industry
                   Enterprise and Industry
Further Steps for Implementing
    a Harmonised Quality Approach within Europe
• The Nordic-German Cluster Excellence
   • Leading National Programme Owners build the consortium
       •   Denmark, Finland, Germany, Iceland, Norway, Sweden
   • Initiated by
   • Purpose:
       •   Promote cluster management excellence within Europe
       •   Promote mutual learning by comparing cluster organisations
       •   Testbed for harmonised quality indicators for cluster organisations within Europe
       •   Application of ECEI indicators
   • About 150 cluster organisations will actively participate and be benchmarked
       •   Clusters belong to the most competitive ones in their respective countries




                    Slide 11                                                      European Commission
                                                                                  Enterprise and Industry
First Step for Steps for Implementing
          Further Implementing
  a Harmonised Quality Approach within Europe
    a Harmonised Quality Approach within Europe


                         For more information



Contact at DASTI                                 Agency Kompetenznetze Deutschland
Thomas Alslev Christensen                        Dr. Gerd Meier zu Köcker
Ministry of Science, Technology and Innovation   c/o
Innovation Policy Center                         VDI/VDE Innovation +Technik GmbH
Bredgade 40-42                                   Steinplatz 1
DK-1260 Copenhagen                               D-12163 Berlin
Tel +45 20 89 72 27                              Tel.: +49 30 310078-118
Tel + 45 33 92 93 73                             Fax +49 30 310078-222
E-mail: tac@fi.dk                                Emai: mzk@vdivde-it.de

              …or at the Kompetenznetze booth


                      Slide 12                                                   European Commission
                                                                                 Enterprise and Industry

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Gerd Meier Zu Köcker

  • 1. Practices and Tools for Cluster Management Excellence Gerd Meier zu Köcker Agency Kompetenznetze Deutschland European Commission Enterprise and Industry
  • 2. Rationale Cluster managements excellence matters Cluster managements excellence is a promising way to contribute to sustainability of a cluster Matured clusters seek for ways to demonstrate excellence towards members, policy makers, programme owners or the community Labelling excellent clusters is becoming common practise within Europe, • but according to national priorities and national funding schemes ! • An internationally harmonised and recognised approach is missing !! Slide 2 European Commission Enterprise and Industry
  • 3. Prevailing Approaches to Increase Organisational Cluster Excellence Quality Frame • peer assessment approach (EC-project) Benchmarking (Kompetenznetze Deutschland) European Cluster Excellence Initiative (EC-project) Others • Balanced Scorecard • Comparative membership satisfaction analyses (Kompetenznetze Deutschland) Slide 3 European Commission Enterprise and Industry
  • 4. Why Benchmarking ? Benchmarking of cluster organisations reveals different advantages compared to other approaches: Comparison with others  reveals the current position  shows specific strengths and weaknesses  is voluntary and motivates to learn from the best / good practices  provides findings which can be used in the practical work  no good or bad, nor raking or rating  gives interested parties valid information about the competitive position of a cluster Results of the benchmarking provide valid input to cluster organisations towards cluster excellence Slide 4 European Commission Enterprise and Industry
  • 5. Benchmarking of Cluster Organisations I Cluster Management Benchmarking • Tool for cluster organisations • to compare with the best / others • to initiate mutual learning • to strive for cluster (management) excellence • to provide evidence of progress made • Tool for the members / programme owners / policy makers • Development of a given cluster compared to others • Strength / weakness compared to other • Starting point for specific support actions • Neutral, comparable, independent Slide 5 European Commission Enterprise and Industry
  • 6. Benchmarking of Cluster Organisations II Three key dimensions and five sub-dimensions Framework • Cluster structure conditions • Typology, governance and co-operation • Financing cluster management • Strategy, objectives, services • Achievements, recognition Cluster actors Cluster organisation Slide 6 European Commission Enterprise and Industry
  • 7. Cluster Management Benchmarking Benchmarking - Key Success Factors Key Success Factors I The comparative portfolio • Sufficient number (more than 80 clusters are registered) • Sufficient quality (all clusters registered which meet threshold) Allowing to benchmark the right clusters • According to same technological domain • According to size, age, country…. • According to all “Excellence Clusters” registered within the comparative portfolio Slide 7 European Commission Enterprise and Industry
  • 8. Cluster Management Benchmarking Benchmarking - Key Success Factors Key Success Factors II Regards the broad variety of clusters • Flexible and modular approach • Individual composition of relevant indicators • No disadvantage when certain indicators are left out Simple approach • Reasonable efforts for gathering information • Focus on cluster organisation • Involvement of the cluster members is voluntary • Face-to-face discussions • No statistics Slide 8 European Commission Enterprise and Industry
  • 9. Cluster Management Benchmarking Cluster structure 100,00% 90,00% Share of maximal score 80,00% 70,00% Achievements and performance Financing 60,00% 50,00% 40,00% IKT Grenland 30,00% 20,00% 10,00% Clusters belonging to same techn. domain 0,00% Internationalisation Cluster typology and governance Output of services Diversity of services Slide 9 European Commission Enterprise and Industry
  • 10. Project Overview Slide 10 European Commission European Commission Enterprise and Industry Enterprise and Industry
  • 11. Further Steps for Implementing a Harmonised Quality Approach within Europe • The Nordic-German Cluster Excellence • Leading National Programme Owners build the consortium • Denmark, Finland, Germany, Iceland, Norway, Sweden • Initiated by • Purpose: • Promote cluster management excellence within Europe • Promote mutual learning by comparing cluster organisations • Testbed for harmonised quality indicators for cluster organisations within Europe • Application of ECEI indicators • About 150 cluster organisations will actively participate and be benchmarked • Clusters belong to the most competitive ones in their respective countries Slide 11 European Commission Enterprise and Industry
  • 12. First Step for Steps for Implementing Further Implementing a Harmonised Quality Approach within Europe a Harmonised Quality Approach within Europe For more information Contact at DASTI Agency Kompetenznetze Deutschland Thomas Alslev Christensen Dr. Gerd Meier zu Köcker Ministry of Science, Technology and Innovation c/o Innovation Policy Center VDI/VDE Innovation +Technik GmbH Bredgade 40-42 Steinplatz 1 DK-1260 Copenhagen D-12163 Berlin Tel +45 20 89 72 27 Tel.: +49 30 310078-118 Tel + 45 33 92 93 73 Fax +49 30 310078-222 E-mail: tac@fi.dk Emai: mzk@vdivde-it.de …or at the Kompetenznetze booth Slide 12 European Commission Enterprise and Industry