6. SHOW THAT WE care
BE RESPONSIVE.
NO MATTER WHAT.
•Respond to Tweets
•Respond to Facebook
•Respond to e-mails
•Respond to blog posts
•Respond to Pinterest pins
•Respond to press writeups
•Respond to Google+ shares
•Respond to Yelp reviews
BE PROACTIVE.
NO MATTER WHAT.
•Proactive customer care
•Proactive shout-outs
•Proactive follow-up calls
•Proactive “we messed up!”
•Proactive crowdsourcing
•Proactive sharing others’ news
•Proactive gratitude
•Proactive genuine compliments
Make it about them.
9. The staff is attentive and
makes you feel like you’ve
been friends since high
school cheerleading tryouts!
-VERONICA P., MCDONALD’S
CORPORATE
I attended Foiled Cupcakes’ anniversary
party and I just can’t get over the
company culture – they truly care
about their customers.
Fantastic!
- PAMELA V., NATIONAL ASSOCIATION OF
REALTORS
Foiled’s service was
second to none
from start to finish, and I will
order again based on that.
- NORA D., CHICAGO CUBS