3. ENTREPRENEURSHIP IDEAS • BEING TEAM • SEPTEMBER 2017@katerutter
we say this...
• Solo or silo sucks!
• Cross-functional rocks!
• Let’s collaborate!
4. ENTREPRENEURSHIP IDEAS • BEING TEAM • SEPTEMBER 2017@katerutter
we do this...
but
• Think “we know best”
• Wish “they” would just
“work like us”
• Call disagreements “politics”
5. ENTREPRENEURSHIP IDEAS • BEING TEAM • SEPTEMBER 2017@katerutter
we end up...
so
• Cranky
• Underused
• Combative
And very, very tired.
6. ENTREPRENEURSHIP IDEAS • BEING TEAM • SEPTEMBER 2017@katerutter
focus only on roles for
implementation,
When we
miss out on the unique
expertise of each flavor
of contribution.
we...
7. ENTREPRENEURSHIP IDEAS • BEING TEAM • SEPTEMBER 2017@katerutter
BALANCED TEAM
Product Ownership & Roles
*via Tim McCoy & adapted by Janice Fraser
*
8. ENTREPRENEURSHIP IDEAS • BEING TEAM • SEPTEMBER 2017@katerutter
Product
“Owner"
Do
Do
Do
Make
Do
Make
Make}Everyone
else
9. ENTREPRENEURSHIP IDEAS • BEING TEAM • SEPTEMBER 2017@katerutter
UX&Design
Dev & Eng
BALANCED TEAM
Biz/PM
10. ENTREPRENEURSHIP IDEAS • BEING TEAM • SEPTEMBER 2017@katerutter
Design
Making
•
blah blah
blah blah
blah blah
blah blah
PRODUCT
IDEAS
BALANCED TEAM
Lead / business
11. ENTREPRENEURSHIP IDEAS • BEING TEAM • SEPTEMBER 2017@katerutter
Design
+ Making
+ Lead/business
= 1 product team
mind
12. ENTREPRENEURSHIP IDEAS • BEING TEAM • SEPTEMBER 2017@katerutter
DESIGN
Empathizer-in-Chief
Design Mind
Understand the customer at an expert level.
Translate high-value needs into product.
Hone the craft.
Key Responsibility
Prioritize customer problems.
Translate insights into tangible design ideas.
13. ENTREPRENEURSHIP IDEAS • BEING TEAM • SEPTEMBER 2017@katerutter
MAKING
“Raise high the roof”
Making Mind
Envision the best possible solutions based on
available technology.
Commit to the outcome.
Key Responsibility
Recommend technologies
Guide the build.
Measure outcomes over time.
•
14. ENTREPRENEURSHIP IDEAS • BEING TEAM • SEPTEMBER 2017@katerutter
LEAD/BUSINESS
Scales of Justice
Business Mind
Make fast, concrete decisions despite inadequate
evidence and conflicting priorities.
Identify the business value in customer needs.
Key Responsibility
Make the tough calls.
Delegate decisions to the appropriate person.
15. ENTREPRENEURSHIP IDEAS • BEING TEAM • SEPTEMBER 2017@katerutter
Design
Making
Lead / business
SHARED RESPONSIBILITY
executing
& evaluating
60%
understanding
& envisioning30%
deciding
10%
16. ENTREPRENEURSHIP IDEAS • BEING TEAM • SEPTEMBER 2017@katerutter
Dedicate 30% time to
understanding needs &
exploring new &
emerging solutions.
make the shift...
by doing this.... Connect implementation
priorities to specific user
needs; measure outcomes
with data.
17. ENTREPRENEURSHIP IDEAS • BEING TEAM • SEPTEMBER 2017@katerutter
This way of
working is hard.
ENTREPRENEURSHIP IDEAS • BEING TEAM • SEPTEMBER 2017
18. ENTREPRENEURSHIP IDEAS • BEING TEAM • SEPTEMBER 2017@katerutter
1 true process
1. Define the problem you need to solve.
2. Define the evidence of success.
3. Sketch many ideas.
4. Collaboratively pick the best bet.
5. Prototype it in the simplest, fastest,
cheapest way you can.
6. Test it with real people.
7. Iterate it and test it again.
8. Release as often as possible. repeat
19. ENTREPRENEURSHIP IDEAS • BEING TEAM • SEPTEMBER 2017@katerutter
Kate Rutter
@katerutter
http://intelleto.com
Perspectives based on personal experience.
Balanced Team Model pioneered by Tim McCoy (Pivotal Labs)
& adapted by Janice Fraser (Bionic Solution; formerly luxr.co)