The need for organizational innovation has never been more acute, and concepts of Lean Startup, Lean UX and Agile Design are emerging to address this need. But what do these ideas really mean for design and product leaders in the corporate world? In this hands-on workshop, participants received rapid exposure to the core ideas driving Lean Startup innovation trends, identified a top need for innovation in their company, and drafted a pilot plan (an experiment) to implement immediately.
This workshop was developed to give enterprise design leaders a clear understanding of where and how lean concepts can benefit UX work today, and how to shape organizational culture to be more innovation-centered in the future. * Includes Templates
Abortion pills in Riyadh +966572737505 <> buy cytotec <> unwanted kit Saudi A...
Leading Lean : Managing Lean UX Work in the Enterprise [MX 2014 Conference by Adaptive Path]
1. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
Managing Lean UX Work in
the Enterprise
Leading Lean
MX Conference | Sunday, March 16, 2014
Kate Rutter | @katerutter
3. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
Around the room intros
* name
* role
* your favorite superpower!
Hello!
Instant infographics
With dots!
4. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
5. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
6. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
I am not an expert on your business.
You are.
My goal is to help you identify one
way you can innovate using lean
practices...
so you can experiment and
learn first-hand if itʼs helpful.
What to expect...
7. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
We are going to be working really,
really, really fast.
What to expect...
8. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
There is a purpose to this.
I will push you to get something
down rapidly. In 3 hours, you will
have an experiment you can run to
test-drive lean methods.
We are going to be working really,
really, really fast.
What to expect...
9. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
You will be working solo and also
in peer pairs.
Two brains are
better than one.
And weʼll keep talking to a minimum.
(There is a break where
we can get all social!)
What to expect...
10. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
You may not like the pace/process/
pressure/perspective, etc. etc.
That is okay.
All I ask is that you keep
an open mind and try it.
What to expect...
11. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
About the whole
“Lean” thing
12. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
Build.
Measure.
Learn
Lean startup?
13. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
Lean Startup
Startup: a human institution designed to
create new products or services under
conditions of extreme uncertainty.
14. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
3 Key Ideas
Build.
Measure.
Learn!
Validated
Learning
Get out of
the building!
Customer
DevelopmentAgile
Development
Collaborate.
Release.
Improve!
15. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
The Agile
Manifesto came
about at a ski
scrum in February
2001.
The big idea...
over over over over
16. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
Steve Blank
introduced
“Customer
Development”
in...um...2006.
The big idea...
17. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
Eric Ries wrote a
blog post on Sept 8,
2008 titled
“The Lean Startup.”
+
incremental
releases
make products
customers
want
+
reduce
waste
The big synthesis...
18. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
• Experiments
• Validated learning
• Reduce waste
Lean Startup
So, what does it look like?
19. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
http://www.slideshare.net/ellendunne/failchat-ux-
comes-first-because-ux-is-everything-12883354
(story starts on slide 19)
View the Lumatic story
on Slideshare:
20. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
Okay, fine.
But how does this relate to
User Experience
21. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
Features
Users
Uses
Product
Needs
Company
Purpose
via @luxrco
sketches,
prototypes,
wireframes
pixels
UI
UX as a stack BUILD
MEASURE
LEARN
22. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
Lean + enterprise?
risk
innovation
focus
23. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
via The Lean Entrepreneur: http://leanentrepreneur.co/
24. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
risk
timeDefine
The old way
Design
Develop
Release
25. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
risk
timeDefine
Design
Develop
Release
a better old way
26. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
risk
time
A different way
27. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
risk
time
A different way
MAKE
release
MEASURE
BUILD
LEARN
MEASURE
BUILD
28. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
BUILD
MEASURE
LEARN
More cycles in less time
reduce the risk.
faster!
29. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
Features
Users
Uses
Product
Needs
Company
Purpose
via @luxrco
sketches,
prototypes,
wireframes
pixels
UI
Stakeholders
Team
purpose
Programs &
Processes
Needs & Goals
Experiments
{ hypotheses
tests
evidence
learning
BUILD
MEASURE
LEARN
UX as a stack
30. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
New competencies
• Frame our work differently
• Draft and run experiments
• Focus on observable metrics
• Intent = learning, not time & budget
31. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
Letʼs
make stuff
32. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
an area to
innovate
an
experiment
• opportunity
• molecule
• hypothesis
• evidence
(metrics)
• test
+
define it test it
33. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
an area to
innovate
an
experiment
• opportunity
• molecule
• hypothesis
• evidence
(metrics)
• test
+
define it test it
34. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
find an
opportunity
35. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
{Activity}
Brainstorm 6 areas
to innovate
Not like this...
Spread
collaborative
design practices
through all
product teams
More like this...
Be more
innovative
36. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
{Activity}
Brainstorm 6 areas
to innovate
• Team dynamics
• Spreading design in the
enterprise
• Maintaining innovation
• Engaging with the rest
of the organization
Some themes...
37. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
{Activity}
Brainstorm 6 areas
to innovate
• 1 idea per stickynote
• Working solo
• Focus on an internal
opportunity
• Specific is GOOD
• Go fast!
5 min
38. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
more
important
less
important
{Activity}
Divide into 2 piles
2 min
39. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
more
important
{Activity}
Pick one
1 min
40. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
more
important
{Activity}
Pick one
this is your
opportunity
41. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
letʼs hear a
few
42. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
explore the
opportunity
43. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
{Activity}
Users + problems + solution
Sketch it out
Who are the stakeholders?
What problems do they have?
What would be a proposed solution?
44. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
Sketch it out
people + problems + solutions
related to your opportunity
Who are the
stakeholders?
What problems do
they have?
What would be a
proposed solution?
45. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
“the DNA of an idea” 7 min
46. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
a training program
for collaborative
design techniques
Product managers
Long product release cycles
Duplication of effort
Silo’d product teams
UX Team @ Acme.com 03 16 14
“the DNA of an idea” 7 min
47. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
an area to
innovate
an
experiment
• opportunity
• molecule
• hypothesis
• evidence
(metrics)
• test
+
define it test it
48. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
an area to
innovate
an
experiment
• opportunity
• molecule
• hypothesis
• evidence
(metrics)
• test
+
define it test it
49. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
About
experiments
50. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
The belief you
want to test.
The testable
“thing.”
An indicator of the
outcome.
“We believe people like [customer
type] have a need for (or problem
doing) [need/action/behavior].”
“The smallest thing we can do to
prove that need is [experiment].”
“We will know we have succeeded
when [quantitative/measurable
outcome] or [qualitative/observable
outcome].”
Hypothesis
Experiment
(test)
Evidence
Something accepted
as true without proof.
“Collaborative design delivers
better products”
Assumption
Sounds like...Definition...
Lean Experiments
51. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
http://techcrunch.com/2012/03/10/100proof/
52. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
53. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
! 2000 users
" high sharing
54. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
Break!
55. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
an area to
innovate
an
experiment
• opportunity
• molecule
• hypothesis
• evidence
(metrics)
• test
+
define it test it
56. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
Make a
hypothesis
57. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
The belief you
want to test.
The testable
“thing.”
An indicator of the
outcome.
“We believe people like [customer
type] have a need for (or problem
doing) [need/action/behavior].”
“The smallest thing we can do to
prove that need is [experiment].”
“We will know we have succeeded
when [quantitative/measurable
outcome] or [qualitative/observable
outcome].”
Hypothesis
Experiment
(test)
Evidence
Something accepted
as true without proof.
“Collaborative design delivers
better products”
Assumption
Sounds like...Definition...
Lean Experiments
58. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
✓Simple, clear & specific
✓Written as a statement
✓Establishes
• participants (who)
• problem or need (why)
• behavior (observable with evidence)
✓Testable
A good hypothesis is...
59. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
Keep it small,
keep it tasty.
mmmm!
cupcake via @brandonschauer
60. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
{Activity}
State the opportunity
as a hypothesis.
5 min
61. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
{Activity}
Peer check & improve
10 min
Find a partner.
Do a 1-minute “quiet read”
Ask questions to clarify
understanding.
Make 2 suggestions to
strengthen the work.
• ~5 minutes each
62. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
Define some
evidence
(aka: metrics)
63. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
The belief you
want to test.
The testable
“thing.”
An indicator of the
outcome.
“We believe people like [customer
type] have a need for (or problem
doing) [need/action/behavior].”
“The smallest thing we can do to
prove that need is [experiment].”
“We will know we have succeeded
when [quantitative/measurable
outcome] or [qualitative/observable
outcome].”
Hypothesis
Experiment
(test)
Evidence
Something accepted
as true without proof.
“Collaborative design delivers
better products”
Assumption
Sounds like...Definition...
Lean Experiments
64. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
✓Simple, clear & specific
✓Quantifiable
✓Based on behavior
✓Time-dependent
✓Testable
A good metric is...
65. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
64
vanity
total # of
visits to
intranet
info page
awesome
% of PMs
signing up
for a
workshop in
first week
better
# of PMs
signing up
for a
workshop in
first week
good
# of PMs
signing up
for workshops
useless
more
collaborative
design
thinkers
A good metric measures the behavior of a person doing
a specific thing that delivers value to them.
Metrics Tips : Is it actionable?
66. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
{Activity}
Brainstorm 6 metrics
Not like this...
% of PMs
signing up for
a workshop in
first week
More like this...
more
collaborative
design
thinkers
67. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
{Activity}
Brainstorm 6 metrics
• 1 idea per stickynote
• Working solo
• Focus on measuring
actions or behaviors
• Specific is GOOD
• Go fast!
5 min
68. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
more
important
less
important
{Activity}
Divide into 2 piles
2 min
69. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
more
important
{Activity}
Divide into 2 piles
these are your
(working) metrics
70. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
{Activity}
Make a dashboard.
1 min
% of PMs
signing up
for workshops
in first week
# of
employees
attending an
info session
Avg daily
views of intro
to design
thinking video
71. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
letʼs hear a
few
72. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
Write a
test
73. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
The belief you
want to test.
The testable
“thing.”
An indicator of the
outcome.
“We believe people like [customer
type] have a need for (or problem
doing) [need/action/behavior].”
“The smallest thing we can do to
prove that need is [experiment].”
“We will know we have succeeded
when [quantitative/measurable
outcome] or [qualitative/observable
outcome].”
Hypothesis
Experiment
(test)
Evidence
Something accepted
as true without proof.
“Collaborative design delivers
better products”
Assumption
Sounds like...Definition...
Lean Experiments
74. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
✓Simple, clear & specific
✓Generates evidence
✓Time-based
✓Uses minimum amount of time,
money and effort
✓Doable - doesnʼt require approval!
A good test is...
75. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
What you have to work with
Spread
collaborative
design practices
through all
product teams
opportunity
hypothesis
molecule
evidence
test
76. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
{Activity}
The experiment template
77. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
Create an intranet landing page for sign-
ups for a 1-hour info session on collaborative
methods.
Put an announcement on the PM intranet
site.
Email all PMs, designers and developers in
the division.
What will you do or make?
Who is involved?
How much will it cost?
How long will it take?
(Shorter is better. Max of 2
months.)
What do you need to do it?
{Activity}
Write a test.
10 min
78. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
Put it all
together &
iterate
79. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
The belief you
want to test.
The testable
“thing.”
An indicator of the
outcome.
“We believe people like [customer
type] have a need for (or problem
doing) [need/action/behavior].”
“The smallest thing we can do to
prove that need is [experiment].”
“We will know we have succeeded
when [quantitative/measurable
outcome] or [qualitative/observable
outcome].”
Hypothesis
Experiment
(test)
Evidence
Something accepted
as true without proof.
“Collaborative design delivers
better products”
Assumption
Sounds like...Definition...
Lean Experiments
80. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
{Activity}
Combine
5 min
81. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
{Activity}
Smallify
10 min
How can you get the same amount
of learning in less time?
Redesign the
experiment in a
shorter timeframe:
• 2 hours
• 2 days
• 2 weeks
82. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
{Activity}
Peer check & improve
15 min
Find your partner.
Do a 2-minute “quiet read.”
Make 3 suggestions to
strengthen the experiment.
• 5 minutes each
83. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
{Activity}
Refine
5 min
84. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
Letʼs
share stuff
85. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
{Activity}
Pitch practice
10 min
Come up and share
your experiment.
2-minute time limit.
3 volunteers!
86. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
an area to
innovate
an
experiment
• opportunity
• molecule
• hypothesis
• evidence
(metrics)
• test
+
define it test it
87. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
Q&A
Discussion
88. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
Geek out & learn more
89. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
This way of working is hard.
But itʼs worth it.
90. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
Go be awesome.
91. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
Kate Rutter
@katerutter
http://intelleto.com
Thanks!
92. Leading Lean | MX 2014 | MAR 16, 2014 | @katerutter | intelleto.com
HANDOUTS