Allie Herzog from integratePR (www.integratePR.com) and The Creative Animal speak on the New Frontier of Broadcasting and how to use social media to engage further with audiences.

1. Allie Herzog, integratePR
Doug Harris, Creative Animal

2. WHY ARE YOU HERE?

3. WHY ARE WE HERE?

5. WHAT IS ONLINE MEDIA?
Interactive
Direct communication
Information is traveling FAST
Everyone has an opinion
Citizen Journalism
Networking
Messy and sometimes out of control

6. WEB 1.0 vs. WEB 2.0
Reading vs. Writing
Companies vs. Communities
Advertising vs. Word of Mouth
Information vs. Opinion
Home pages vs. Blogs
Lectures vs. Conversations
Encyclopedia vs. Wikipedia

7. DOES IT WORK?

8. DOES IT WORK?

9. DOES IT WORK?

10. WHO IS USING IT?

11. WHO IS USING IT?

12. WHO IS USING IT?

13. WHO IS USING IT?

16. 1. Analyze staff strength & assign duties
2. Identify goals
(branding vs. marketing vs. revenue)
3. Social media as a budget item
(how much to whom how often)
4. The annual plan
GETTING STARTED