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Design 
Digital Hardware + Software + Services = 
Experiences 
Physical Products + Services = 
Systems 
Built Infrastructu...
Economic Development 
Audiences to Design for 
 ED professionals 
 Site selectors 
 Capital investors 
 Business leade...
Improving the regional economy 
 Raise design maturity of companies in region 
 Corporate operations (e.g., collaboratio...
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Design and Economic Development

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My 3 slide presentation at NORED (Northwest Ohio Regional Economic Development), July 10, 2014.

How I am defining DESIGN and its important to business.

Which audiences we can design experiences for.

Ideas for using design to improve the Toledo regional economy.

See http://trep.org/2014/08/31/notes-from-design-ed-presentation/ for speakers notes for each slide.

Veröffentlicht in: Design
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Design and Economic Development

  1. 1. Design Digital Hardware + Software + Services = Experiences Physical Products + Services = Systems Built Infrastructure + Buildings = Spaces OLD NEWS (1977) “Good design is good business.” - Thomas J. Watson, IBM RECENT REMINDERS “Design is not just what it looks like and feels like. Design is how it works.” - Steve Jobs, Apple CEO ECONOMIC DRIVER “Design-centric companies...outperformed the S&P 500 by a significant margin.” - DMI article, 2014 Keith Instone instone@trep.org @TRExPlan
  2. 2. Economic Development Audiences to Design for  ED professionals  Site selectors  Capital investors  Business leaders (outside region)  Business leaders (in region)  Talent/workforce  Entrepreneurs  Residents Keith Instone instone@trep.org @TRExPlan
  3. 3. Improving the regional economy  Raise design maturity of companies in region  Corporate operations (e.g., collaboration)  New products & services (“innovation”)  Design service-providers (serving region & competing globally)  Design founders for start-ups (with Rocket Ventures)  Grow design culture & community within region  Develop, attract, retain design talent  Design identity? Traditional manufacturing + digital, tech (“New Manufacturing Economy”) Keith Instone instone@trep.org @TRExPlan

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